Scott Dunphy Email and Phone Number
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• Growh Finance: Manage the Growth Finance team for EF Educational Tours.• Customer Acquisition Programs: Led customer acquisition and lead generation efforts for EF Educational Tours, Continental Airlines and Bizland.com. • Direct Marketing: Managed Marketing departments responsible for the creation of integrated, multi-channel Campaigns in the educational travel, airline and direct mail agency (non-profit clients) industries. • Web Marketing: Directed web, SEM and SEO initiatives for EF Educational Tours. Launched national brand campaign defining BizLand.com’s brand positioning, corporate identity and target audience.• Marketing Automation and Database Platforms: Designed CRM and database requirements for the Travel, Non-profit, Credit Card and Hospitality sectors. Led RFP process, relationship management and system launch of EF Tours’ Adobe Campaign platform.• Loyalty Program Management: Directed Continental Airlines’ OnePass frequent flyer program (16 million members). Managed American Airlines’ AAdvantage loyalty program budget and Elite level initiatives.• Partner Marketing: Managed partnership networks for Continental and American Airlines that produced $170 million annually.• Marketing Analytics: Directed teams responsible for the implementation of campaign measurement efforts including ROI, regression-based scoring and customer lifetime value analyzes. • Agency Management: Led direct marketing, advertising and public relations agency relationships with budgets up to $19 million.• Pricing Strategy: Analyzed Continental’s OnePass program KPIs including mileage costs, revenue displacement and dilution, reward pricing and reward seat availability. Created pricing and inventory management strategies for American Airlines in the Northeast and trans-continental U.S markets.• Product Development: Led product development initiatives with P&L responsibilities for Continental Airlines’ $18 million airline membership lounge program.• Staff Management: Managed staff of up to 21 team members
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Vice President, Growth FinanceEf Educational Tours Jan 2023 - PresentZurich, Ch• Lead the newly created Growth Finance team which is responsible for identifying the company’s largest growth opportunities, implementing a strategic growth roadmap, and evaluating the company’s results against its key performance indicators.• Manage the department’s data science resources responsible for implementing advanced predictive analytics across the Finance and Sales organizations. • Direct EF Educational Tour’s Business Intelligence team. The Business Intelligence team provides access to data throughout the organization by creating and maintaining data visualization reports and analytical tools.• Oversee and facilitate the multi-departmental efforts for establishing annual Sales targets, employee goals, and staff territory investments. • Developed and launched (2023) a new model for evaluating and forecasting EF Educational Tour’s Sales performance through advanced modeling and customer segmentation.
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Vice President, MarketingEf Educational Tours Mar 2004 - Jan 2023Zurich, Ch• Managed company's centralized marketing functions, including customer acquisition/lead generation, direct marketing, marketing automation and campaign management tools, web marketing, email operations and marketing analytics.• Directed all lead generation and acquisition marketing efforts across channels including direct mail, email, social, search engine optimization and digital/online for EF Educational Tours and EF Explore America. • Created and managed EF Educational Tours’ strategic marketing plans and budgets. • Led team responsible for EF’s database marketing, strategic analyses, reporting and marketing business intelligence systems. • Directed EF Tour’s marketing automation platforms. Initiated and directed the launch of EF’s campaign automation platform with Adobe Campaign. This marketing system automates all of EF’s direct communication channels (email, direct mail, etc.) based on customer lifecycle activities tracked through EF’s marketing database. • Directed team that manages EF Explore Americas and EF Education Tours' email operations. • Led all list segmentation, list rental, data hygiene, data analysis, reporting, targeting and marketing database efforts. • Managed team responsible for marketing of EF"s website, including web content, search engine optimization, digital customer acquisition strategy and web Analytics.• Managed staff of 16 team members.• Led team responsible for EF Tours' brand and customer lifecycle communication (2004-2015).• Directed EF’s customer loyalty program Global Rewards Program, a customer loyalty program which incorporates many of the program objectives, rules and benefits of traditional airline frequent flyer programs (2006-2012).
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Vice President, MarketingVantage Direct Marketing Services Jul 2002 - Feb 2004• Directed company’s marketing, account services and database initiatives. Vantage’s 45 non-profit clients included the Shriners Hospitals for Children and the Salvation Army.• Led account management team that completed more than 200 direct mail campaigns annually. Vantage’s premium-based mailings typically generated donor response rates between 20-35%. • Managed the company’s database efforts including database development and file segmentation strategies. • Initiated and launched new data profiling and modeling process at Vantage. Incorporated the use of appended external demographic and lifestyles data through regression analysis techniques.• Completed sales presentations and negotiated contracts with prospective clients.• Manage staff of 5 team members.
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Director, Business DevelopmentCircles Jul 2001 - Jan 2002Waltham, Massachusetts, Us• Led Circles’ business development initiatives within the travel, hospitality and entertainment sectors. Circles’ 60 corporate clients included American Express (Platinum and Centurion) and British Airways.• Identified sales prospects and negotiated all contractual issues including pricing, scope of service and delivery requirements. -
Vice President, MarketingBizland, Inc. Jan 2000 - Dec 2000• Directed all marketing efforts for BizLand.com. Hired as the fourth member of the senior management team. • Launched national brand campaign defining BizLand’s brand positioning, corporate identity and target audience.• Led customer acquisition efforts that grew membership by 400% to more than 1.1 million small businesses (Dec. 2000).• Increased yr./yr. site traffic by 180% to 35 million monthly page views (Nov. 2000).• Managed BizLand’s $3 million advertising and public relations agency relationships.•Managed staff of 11 team members.
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Director, Partner And Membership MarketingContinental Airlines Sep 1997 - Jan 2000Chicago, Il, Us• Managed all aspects of Continental’s relationships with 60 OnePass frequent flyer partner companies, including contract negotiations, loyalty program development overall relationship management. • Increased departmental mileage sales revenues by 47% (to $170 million) in 1999 and by 23% (to $115 million) in 1998.• Launched 21 new OnePass partners from Sep. 1997 through Jan. 2000 (increased size of the partner network by 50%).• Negotiated and launched a co-branded credit card and debit card with Chase Manhattan Bank.• Directed the American Express marketing partnership. Programs managed included the Membership Rewards program, Centurion (black card) and Platinum card programs.• Managed the global integration of the OnePass program with Northwest Airlines’ WorldPerks program.• Directed the marketing efforts, membership policies and pricing strategies for the Presidents Club, Continental’s membership airport lounge program. Responsible for the program’s P&L.• Increased 1999 Presidents Club revenues by 72% to $18 million and 1999 memberships by 15% to 74 thousand individuals.• Managed staff of 11 team members. -
Director, Direct MarketingContinental Airlines Oct 1996 - Sep 1997Chicago, Il, Us• Led Continental’s direct marketing efforts including the management of Continental’s OnePass frequent flyer program. • Led Continental’s customer lifecycle management programs including OnePass Elite benefits and strategies.• Directed the creative, production and distribution processes for OnePass targeted mailings and web site.• Managed the department’s $19 million direct marketing agency relationship.• Completed targeted mailings that generated $23 million in 1997 net incremental flight revenue.• Utilized external lists and partner databases (America Express) to complete customer acquisition direct marketing campaigns.• Managed staff of 9 team members.
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Director, Amr Financial ServicesAmerican Airlines Apr 1996 - Sep 1996Dallas-Fort Worth, Texas, Us• Managed newly created subsidiary of AMR (American Airlines’ parent company) responsible for the marketing, systems, partner relationships and operations of the AAdvantage Program for Mortgages & Real Estate. -
Manager, Aadvantage IncentivesAmerican Airlines Oct 1994 - Apr 1996Dallas-Fort Worth, Texas, Us• Identified and negotiated new partnerships for the AAdvantage frequent flyer program. Programs launched include the AAdvantage Program for Mortgages & Real Estate, AAdvantage Dining Program and AAdvantage Incentive Miles Program.
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Senior Analyst, Frequent Flyer PromotionAmerican Airlines Jul 1993 - Oct 1994Dallas-Fort Worth, Texas, Us• Analyzed AAdvantage database information to create direct marketing campaigns. Managed department’s $11.3 million budget.
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Tactical Analyst, Pricing And Yield ManagementAmerican Airlines Jun 1992 - Jul 1993Dallas-Fort Worth, Texas, Us• Created pricing/inventory management strategies to maximize revenue for a geographic area producing $1.3 billion in revenue.
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Banking Representative, Commercial LendingTexas Commerce Bank May 1989 - Feb 1990New York, Ny, Us -
Credit Analyst, Officer Development ProgramTexas Commerce Bank Jun 1988 - May 1989New York, Ny, Us
Scott Dunphy Skills
Scott Dunphy Education Details
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Texas Mccombs School Of BusinessConcentration In Marketing -
Southern Methodist UniversityFinance
Frequently Asked Questions about Scott Dunphy
What company does Scott Dunphy work for?
Scott Dunphy works for Ef Educational Tours
What is Scott Dunphy's role at the current company?
Scott Dunphy's current role is VP, Growth Finance at EF Educational Tours.
What is Scott Dunphy's email address?
Scott Dunphy's email address is sd****@****inc.com
What is Scott Dunphy's direct phone number?
Scott Dunphy's direct phone number is +161785*****
What schools did Scott Dunphy attend?
Scott Dunphy attended Texas Mccombs School Of Business, Southern Methodist University.
What are some of Scott Dunphy's interests?
Scott Dunphy has interest in Exercise, Home Improvement, Reading, Shooting, Sports, The Arts, Home Decoration, Cooking, Electronics, Outdoors.
What skills is Scott Dunphy known for?
Scott Dunphy has skills like Direct Marketing, Analytics, Marketing, Marketing Strategy, Database Marketing, Crm, Customer Acquisition, Loyalty Programs, Loyalty Marketing, Online Marketing, Lead Generation, Online Advertising.
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