JSD Digital has over 20 years of experience transforming and scaling online businesses at Fortune 100 scale, developing high-performing teams that utilize operational innovation to deliver world class digital experiences.

Drove cross-functional efforts across internal retail and wholesale teams to optimize seasonal delivery of brand strategies, tools, and forecasts required by geography business teams. - Retail liaison and advocate into Global GTM delivery processes - Led company-wide efforts to better align demand signals, providing executive leadership advance insight into revenue opportunities.

Oversaw business operations team, strategy, and capability integration for Nike's $7B+ North America online retail division. Directed operations teams to enable growth and optimize performance across the full portfolio of US digital platforms; Nike.com, Nike App, SNKRS, NikeRunClub (NRC) and NikeTrainingClub (NTC).

Expatriate assignment based in Hilversum, NL. Drove strategic planning and execution of marketplace expansion, delivering record E-Commerce business growth across 14 CEE markets. Launched new Ecommerce platforms and ongoing business operations in Russia, Turkey, Israel, Saudi Arabia, United Arab Emirates (UAE), Romania and Bulgaria, leading to triple-digital retail revenue growth for the geography.

Recruited by Global Ecommerce VP/GM to start-up and lead Nike’s first global Ecommerce operations team tasked with enabling the company's aggressive international expansion strategy. Integrated teams and processes within the newly created function, accountable for online catalog & pricing, content publishing & localization, item photography, product & sneaker launches and fulfillment operations.

Established Nike’s first Digital Product Management organization to prioritize and drive the agile development of capabilities and customer experiences (CX). Led technology teams and external agency partners through multiple CX upgrades and re-platforming, significantly improving conversion, performance, and scalability required to enable aggressive Ecommerce growth.

Led the “insourcing” of all web production roles and process from agency, to in-house. Directed all facets of digital production; catalog, creative & content, product assets, QA and publishing. Drove consumer experience testing & optimization across Nau.com and in-store omni-channel kiosks. Owned and led digital capability road-mapping and prioritization processes. Drove a year-long Nau.com re-platforming and re-design effort. Full CX redesign, re-implementation of theATG commerce suite, content management, call center, fulfillment systems and in-store kiosks.