Scott Becher

Scott Becher Email and Phone Number

Growth Through Partnerships | Sponsorships | Licensing | Endorsements | Data | Advisor @ Win-Win Partnerships
Scott Becher's Location
Miami-Fort Lauderdale Area, United States, United States
About Scott Becher

Dynamic marketer with a history of revenue performance and partnership innovation for some of the world's largest brands and properties. Negotiated/activated partnership agreements in excess of $100M.Award-winning storyteller and content creator integrating digital, social media, licensing and sponsorships. Success both as an entrepreneur (marketing agency founder, radio station co-founder) and as a corporate executive. At Carnival Cruise Line, led a data-driven cross-functional team aligned against revenue, brand and guest experience objectives. Responsible for defining Carnival's marketing partnership strategy and executing via identification, negotiation, monetization and stewardship of a diverse partner portfolio. Partners included personalities (Drew Brees, Emeril Lagasse, Shaquille O'Neal); brands (Amazon, Family Feud, Hasbro, Michaels Stores, Netflix, Pepsi, Sky Zone); sports properties (Harlem Globetrotters, New Orleans Saints, Miami Heat). Position eliminated due to COVID-19.Currently Founder at Win-Win Partnerships, a boutique marketing consultancy with a focus on partnerships, sponsorships, licensing, branded content and endorsements. More at www.choosewinwin.com.Industry thought leader; speaker at national conferences (Consumer Electronics Show, Association of National Advertisers, IEG Sponsorship Conference); marketing commentator (Bloomberg, CNBC, USA Today, Ad Age).Inaugural Board of Advisors, Coaches vs. Cancer; Inaugural Board of Advisors, Sports Business Daily/Sports Business Journal.

Scott Becher's Current Company Details
Win-Win Partnerships

Win-Win Partnerships

View
Growth Through Partnerships | Sponsorships | Licensing | Endorsements | Data | Advisor
Scott Becher Work Experience Details
  • Win-Win Partnerships
    Founder
    Win-Win Partnerships Sep 2020 - Present
    Boutique marketing consultancy with a focus on partnerships, sponsorships, licensing, branded content and endorsements. More at www.choosewinwin.com.
  • Mr. Irrelevant Enterprises
    Founder/Executive Producer
    Mr. Irrelevant Enterprises Apr 2021 - Present
    Co-Founder of Mr. Irrelevant Enterprises, owner/licensor/marketer of Mr. Irrelevant trademark IP across multiple product classes and content platforms. Sharing human interest stories of perseverance, courage and overcoming doubters.Our team also is behind an independently produced feature film titled Mr. Irrelevant. It's the heart-wrenching yet uplifting journey of a player selected last in the NFL Draft, who overcomes adversity to fulfill his pro football and life dreams. Inspired by a true story.
  • The Peptalk Co.
    Strategic Advisor
    The Peptalk Co. Dec 2020 - Present
    New York, Us
  • Sport Fishing Championship
    Strategic Advisor/Cmo
    Sport Fishing Championship Oct 2022 - Apr 2024
    Dallas, Texas, Us
    Oversee marketing, branding and communications across all facets of the league through April, 2024. This work included role as strategy lead for the fishing industry's first fan study -- "Fishing's Emerging Fan Base" -- resulting in a 2023 Marine Marketers of America Neptune Award for best use of data and insights; Launched The Catch, a live made-for-tv offshore fishing competition pairing NFL stars with SFC's top anglers; Currently as an advisor, provide ongoing commercial guidance to executive leadership as they organize and redefine the sport of saltwater fishing.
  • Carnival Cruise Line
    Vice President, Head Of Partnerships
    Carnival Cruise Line May 2017 - Nov 2020
    Miami, Florida, Us
    Newly created position; Developed partnership strategy for world's largest cruise line and led cross-functional management team with emphasis on brand ROI and monetization; Partner portfolio included personalities (Drew Brees, Emeril Lagasse, Shaquille O'Neal), brands (Amazon, Family Feud, Hasbro, Michaels Stores, Netflix, Pepsi, Sky Zone), sports properties (Harlem Globetrotters, New Orleans Saints, Miami Heat). Key results -- 220% increase in partnership lead generation, 33% gain in Carnival brand consideration.
  • Zimmerman Advertising
    Chief Integration Officer/Evp, Sports & Entertainment
    Zimmerman Advertising 2012 - 2017
    Fort Lauderdale, Fl, Us
    Started sports and entertainment division for Omnicom retail-focused agency; Worked across the client portfolio including AutoNation, Chuck E. Cheese's, Party City, HH Gregg, Extended Stay America, Dunkin Donuts; Key result -- Party City performance-based partner agreements guaranteed 2:1 return on fee spend
  • Sports & Sponsorships
    Founder/President
    Sports & Sponsorships 1996 - 2012
    Miami, Us
    Launched boutique marketing agency with dual offering -- brand partnership consulting and property sponsorship sales; In first year secured consulting clients Hershey's, Sprint and Gillette; Selected as a lead sales/marketing agency for U.S. Olympic Committee; Retained by Crock Pot to create licensed NASCAR/driver line of cookware products; Represented Miami Dolphins QB Jay Fiedler, Miami Dolphins Coach Don Shula (Super Bowl), Florida Marlins CF Preston Wilson; Key result -- propelled new Olympic sports of skeleton and women's bobsled by delivering 700% increase in sponsorship revenue
  • Entercom
    Co-Founder And Cmo
    Entercom 2004 - 2007
    Philadelphia, Pa, Us
    Conceived and launched Sports Talk 790 The Ticket, South Florida sports talk radio station. Achieved number one ranking in the format within two years.
  • Dmb&B
    Vice President
    Dmb&B 1992 - 1996
    Gillette global sports lead, including managing partnerships with FIFA, MLB, NCAA, NHL, PGA; Sprint and Hershey's account leadership team; Key result -- annual 7% Gillette increase in campaign retail sales performance
  • Saatchi & Saatchi
    Account Supervisor
    Saatchi & Saatchi 1989 - 1992
    London, Greater London, Gb
    Sponsorship agency with Olympics expertise; Clients included U.S. Olympic Committee, Olympic sponsors Bristol Myers Squibb and Clairol, Mexico/Cancun Tourism; Key accomplishment -- first celebrity endorsement for men's hair color category
  • Nfl Films
    Producer/Director
    Nfl Films 1987 - 1989
    New York, Ny, Us
    Produce NFL TV programs including HBO's Inside The NFL and ESPN's Monday Night Match-Up; Edit, script and score assorted team and league highlight videos

Scott Becher Skills

Advertising Marketing Strategy Social Media Marketing Marketing Entertainment Public Relations Leadership Sponsorship Social Media Brand Development Integrated Marketing Digital Marketing Event Planning Marketing Communications Account Management Sports Online Advertising Sales Sports Marketing Digital Media Relationship Marketing Sponsorship Marketing Event Marketing New Business Development Event Management Email Marketing Facebook New Media Digital Strategy Strategic Partnerships Business Development Video Strategic Communications Social Networking Brand Management Media Relations Sponsorship Strategy Presentation Skills

Scott Becher Education Details

  • Northwestern University
    Northwestern University
    Journalism
  • Northwestern University
    Northwestern University
    Integrated Marketing/Advertising

Frequently Asked Questions about Scott Becher

What company does Scott Becher work for?

Scott Becher works for Win-Win Partnerships

What is Scott Becher's role at the current company?

Scott Becher's current role is Growth Through Partnerships | Sponsorships | Licensing | Endorsements | Data | Advisor.

What is Scott Becher's email address?

Scott Becher's email address is se****@****hoo.com

What is Scott Becher's direct phone number?

Scott Becher's direct phone number is +130599*****

What schools did Scott Becher attend?

Scott Becher attended Northwestern University, Northwestern University.

What skills is Scott Becher known for?

Scott Becher has skills like Advertising, Marketing Strategy, Social Media Marketing, Marketing, Entertainment, Public Relations, Leadership, Sponsorship, Social Media, Brand Development, Integrated Marketing, Digital Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.