Scott Sutton Email & Phone Number

United States

Santa Monica, California, US

A Global Law Firm for an Innovative World

• I advise senior management in diverse professional services industries on optimizing their marketing functions to strengthen brand reputations, generate demand, and scale globally. Projects include:
• Support the launch of Corporate Learning startup at Harvard Medical School. Counsel on value proposition, branding, creative, and performance metrics. Manage outsourced advertising agency relationships and advise on.
• Provide consultation on positioning and brand strategy for NetExpat, a global HR services company.
• Develop and execute a multichannel campaign to raise brand awareness for a management consulting firm.

Boston, Massachusetts, US

• I was excited to leverage my extensive global marketing experience in a new industry, learning & development, working with the well-known Harvard brand. Leading global marketing outside of the U.S., I developed the.
• Yielded $13.8 million in sales by managing the introduction of a prioritized demand funnel and a KPI dashboard via SiriusDecisions to track the progression of 345 new marketing-influenced opportunities to 140 closed.
• Amassed $1.2 million in incremental proceeds by co-producing and promoting a Middle East think tank series with the Harvard Business School Club of the Gulf Cooperation Council, registering over 200 senior public.
• Produced $1.6 million in novel opportunities by pioneering and promoting multi-day virtual conferences for APAC and EMEA, exceeding enrollment targets.
• Delivered a 24% sales spike in markets outside the U.S. through global and localized multichannel marketing campaigns. The non-U.S. business portfolio rose from 34% to 47% of global sales.
• Generated 13,500 event registrations and 120,000 page views in 100 countries by launching an expert webinar series and a topical microsite to assist business leaders around the world in navigating operational.

Boston, MA, US

• I was eager to jump into this exciting and fast-paced marketing leadership role at a large management consulting firm with ambitious growth targets in North America and Latin America. In this newly created role, I.
• Drove a 36% revenue boost in the Americas region by implementing sector-specific integrated marketing programs.
• Generated $575,000 in new client revenue and 170 leads by executing a multichannel hospital study campaign.
• Doubled proprietary and partner events, including webinars, executive briefings, and networking forums through industry community-building efforts and securing strategic alliances and sponsorships.
• Achieved dramatic improvement in lead tracking and sales enablement support by initiating and leading recurring marketing and business development alignment meetings.
• Attained a 40% increase in annual website traffic to practice pages and a 30% boost in visits to partner profile pages via inbound and outbound marketing programs.

Boston, Massachusetts, US

• With the opening of new offices in Hong Kong, France, and the U.K., and expanding business worldwide, I was promoted to this role to develop and direct the implementation of a worldwide marketing strategy. I managed a.
• Secured a 40% revenue spike by deploying impactful multichannel marketing campaigns and providing marketing support for exponential growth, particularly in the APAC region
• Propelled demand generation 25% annually via the launch of an inbound marketing strategy through HubSpot and an integrated CRM system via Salesforce.
• Directed global event strategy, including orchestrating over 100 annual industry, proprietary, and partner events. Focused on leveraging and nurturing vendor and corporate relationships to generate new business.
• Repositioned AIRINC as “Workforce Globalization” and implemented refreshed brand standards across all marketing collateral to support the company’s expanded scope of product and consulting offerings.
• Enhanced the user experience and created a 24/7 revenue-generating stream by launching the publications business with a redesigned website featuring Magento e-commerce functionality.

Boston, Massachusetts, US

• I founded and built the corporate marketing function from a two-person operation into a full-service marketing department. I strengthened AIRINC’s brand and generated demand via multi-channel strategic marketing.
• Cultivated a 50% growth in revenue by creating and implementing a promotional strategy for company expansion in Europe, including marketing support for acquiring a Dutch company and opening offices in Belgium and.
• Delivered a 300% augmentation in renewal rates by planning and executing the launch of AIRLinc, an on-demand SaaS suite of expatriate compensation data products, offering clients access to customized products.
• Accomplished a 35% market share expansion through global multichannel marketing campaigns, including targeted advertising, public relations, and content and event strategies.

Boston, Massachusetts, US

• I provided expatriate compensation consultation and client support for Fortune 100 companies.Key accomplishments include:
• Developed $500,000+ in new client business by prospecting, pitching, and winning new accounts.
• Ensured global cost-of-living data products accuracy by conducting extensive on-site pricing surveys in Asia, Europe, and Latin America. Entailed gathering hundreds of prices from expatriate-standard service providers.

Bachelor Of Arts, (Ba), Cum Laude

Master Of Business Administration (Mba), Global Marketing

Study Abroad Program In Florence, Italy

Certificate, Artificial Intelligence For Marketing