A Global Law Firm for an Innovative World

I advise senior management in diverse professional services industries on optimizing their marketing functions to strengthen brand reputations, generate demand, and scale globally. Projects include:● Support the launch of Corporate Learning startup at Harvard Medical School. Counsel on value proposition, branding, creative, and performance metrics. Manage outsourced advertising agency relationships and advise on content and social media strategies.● Provide consultation on positioning and brand strategy for NetExpat, a global HR services company.● Develop and execute a multichannel campaign to raise brand awareness for a management consulting firm.

I was excited to leverage my extensive global marketing experience in a new industry, learning & development, working with the well-known Harvard brand. Leading global marketing outside of the U.S., I developed the regional strategies and directed the execution of integrated marketing plans to generate leads, raise awareness, and build community among HR executives and Learning & Development leaders in key global regions: Europe, Middle East, Asia-Pacific, and Latin America.Key accomplishments include:● Yielded $13.8 million in sales by managing the introduction of a prioritized demand funnel and a KPI dashboard via SiriusDecisions to track the progression of 345 new marketing-influenced opportunities to 140 closed wins. ● Amassed $1.2 million in incremental proceeds by co-producing and promoting a Middle East think tank series with the Harvard Business School Club of the Gulf Cooperation Council, registering over 200 senior public officials and business executives. Event series and comprehensive post-event content campaigns helped drive annual sales growth of 70% in the Middle East and generated momentum for opening a new office in Dubai.● Produced $1.6 million in novel opportunities by pioneering and promoting multi-day virtual conferences for APAC and EMEA, exceeding enrollment targets.● Delivered a 24% sales spike in markets outside the U.S. through global and localized multichannel marketing campaigns. The non-U.S. business portfolio rose from 34% to 47% of global sales.● Generated 13,500 event registrations and 120,000 page views in 100 countries by launching an expert webinar series and a topical microsite to assist business leaders around the world in navigating operational challenges during the COVID-19 pandemic.

I was eager to jump into this exciting and fast-paced marketing leadership role at a large management consulting firm with ambitious growth targets in North America and Latin America. In this newly created role, I developed and implemented integrated marketing plans across 16 client sectors, including healthcare, Medtech, life sciences & pharma, industrials, technology, retail, consumer products, education, private equity, media, and entertainment. I managed and developed a team of 4 creative and marketing operations associates, with shared oversight of 4 marketing and digital marketing managers. Key accomplishments include:● Drove a 36% revenue boost in the Americas region by implementing sector-specific integrated marketing programs.● Generated $575,000 in new client revenue and 170 leads by executing a multichannel hospital study campaign.● Doubled proprietary and partner events, including webinars, executive briefings, and networking forums through industry community-building efforts and securing strategic alliances and sponsorships.● Achieved dramatic improvement in lead tracking and sales enablement support by initiating and leading recurring marketing and business development alignment meetings. ● Attained a 40% increase in annual website traffic to practice pages and a 30% boost in visits to partner profile pages via inbound and outbound marketing programs.● Won a 60% surge in email open rates and a 35% spike in click-through rates by applying insights from robust A/B testing.● Incurred a 300% expansion of the video asset portfolio by driving the production of over 70 diverse format international partner videos. Managed outsourced videographer, directed multiple office on-site production shoots, and established editing standards.● Quadrupled alumni engagement by launching an Instagram account and staging multi-regional gatherings.

With the opening of new offices in Hong Kong, France, and the U.K., and expanding business worldwide, I was promoted to this role to develop and direct the implementation of a worldwide marketing strategy. I managed a global operations team of 7 across 5 company offices in the U.S., Europe, and Asia. Key accomplishments include:● Secured a 40% revenue spike by deploying impactful multichannel marketing campaigns and providing marketing support for exponential growth, particularly in the APAC region● Propelled demand generation 25% annually via the launch of an inbound marketing strategy through HubSpot and an integrated CRM system via Salesforce.● Directed global event strategy, including orchestrating over 100 annual industry, proprietary, and partner events. Focused on leveraging and nurturing vendor and corporate relationships to generate new business opportunities and build the company brand.● Repositioned AIRINC as “Workforce Globalization” and implemented refreshed brand standards across all marketing collateral to support the company’s expanded scope of product and consulting offerings.● Enhanced the user experience and created a 24/7 revenue-generating stream by launching the publications business with a redesigned website featuring Magento e-commerce functionality.

I founded and built the corporate marketing function from a two-person operation into a full-service marketing department. I strengthened AIRINC’s brand and generated demand via multi-channel strategic marketing programs.Key accomplishments include:● Cultivated a 50% growth in revenue by creating and implementing a promotional strategy for company expansion in Europe, including marketing support for acquiring a Dutch company and opening offices in Belgium and Germany.● Delivered a 300% augmentation in renewal rates by planning and executing the launch of AIRLinc, an on-demand SaaS suite of expatriate compensation data products, offering clients access to customized products.● Accomplished a 35% market share expansion through global multichannel marketing campaigns, including targeted advertising, public relations, and content and event strategies.

I provided expatriate compensation consultation and client support for Fortune 100 companies.Key accomplishments include:● Developed $500,000+ in new client business by prospecting, pitching, and winning new accounts.● Ensured global cost-of-living data products accuracy by conducting extensive on-site pricing surveys in Asia, Europe, and Latin America. Entailed gathering hundreds of prices from expatriate-standard service providers, retail stores, and housing stock.