Scott Laurence Email & Phone Number

Los Angeles, California, Us

Los Angeles, Ca, Us

Devise a strategy to democratize data and empower stakeholder self-service that supports KPIs to drive TREBEL’s short- and long-term goals from user acquisition to retention and product analytics. Partnering with key members of leadership and a diverse group of stakeholders, built and documented a database and a suite of processes and dashboards that drive insight and action daily.KEY RESPONSIBILITIES• Adopt and expand existing KPIs into easy-to-use data tools empowering stakeholders to self-serve data needs• Ideate, build, and maintain visually stunning reporting dashboards to efficiently deliver data, analysis, and insights to key stakeholders• Organize and host knowledge share sessions to promote data tools and literacy• Collaborate with offshore Data Analytics Team to design, plan, and implement data infrastructure that support a suite of data toolsTRANSFORMATIVE BUSINESS IMPACT• Partnered with the Chief Growth Office to build a data tool that predicts ‘User Acquisition’ by tested variables• Streamlined the requirement gathering process through data literacy initiatives for stakeholders• Built first reporting database in the organization migrating from csv file infrastructure for reporting and visualization, saving individual data collection efforts by many employees

New York, New York, Us

Direct global data analytics and reporting for Warner Music Group, mining and leveraging data to build insightful visualizations, highlight trends, analyze market performance and consumer behavior, and identify actionable methods of driving business, revenue, and customer growth.KEY RESPONSIBILITIES• Ideate, build, and maintain visually stunning reporting dashboards to efficiently deliver data, analysis, and insights to key stakeholders• Manage and mentor team of six, consistently developing methods to improve employee engagement and performance while furthering employees’ professional growth• Perform ad hoc analyses and build compelling, informative presentations and insights for C-Level leadership and organizational stakeholders• Work cross-functionally to shape the development of Business Intelligence best practices, optimize the data pipeline, and ensure a high level of data quality at all timesTRANSFORMATIVE BUSINESS IMPACT• Played key leadership role in buildout of a high-performance data warehouse that saved significant IT processing time, reduced operational costs by 70%, and compressed data by 80+%• Rebuilt and optimized Tableau dashboards by 60+%• Implemented new tracking system that reduced open ticket time for pending requests by 35+%• Co-led data ingestion and validation for enterprise-wide Workday implementation, ensuring HR data transformation from legacy systems categorized into new buckets while maintaining 100% accuracy

New York, New York, Us

DYNAMIC TEAM LEADERSHIP• Captained team of data Subject Matter Experts capable of efficiently synthesizing analytics and statistical approaches into easy-to-consume storylines for audiences of all levels • Identified critical need for a UK-based team member to process international business requests, hiring, training, and mentoring an employee who was promoted to Director within one year• Efficiently built and scaled team capabilities as the unit doubled in size throughout tenure

New York, New York, Us

• Managed team of three to facilitate global reporting and data analysis needs for sales, account management, operations, marketing, and C-Level stakeholders• Shepherded the enterprise implementation of Tableau, which improved the efficiency of data analysis and reporting and facilitated quicker, more meaningful business decision-making • Developed detailed analyses and insights to drive customer acquisition, engagement and retention, covering areas including segmentation, marketing campaign measurements, KPI deep dives, behavioral clustering, media performance, customer journey analytics, and more

New York, New York, Us

• Partnered with the Head of US Music Distribution to develop and optimize reporting processes and procedures, gradually building a monthly reporting dashboard for senior leadership team that informed business decision-making• Compiled detailed analysis for management that helped secure a first-of-its-kind CD pricing deal with Walmart that maintained company’s net revenues despite a declining overall businessHONOR: Received six promotions throughout tenure for proven leadership and operational impact