Emily Scott

Emily Scott Email and Phone Number

Director of Ecommerce | Shady Rays @ Shady Rays Polarized Sunglasses
Emily Scott's Location
Salt Lake City, Utah, United States, United States
About Emily Scott

E-commerce and Digital Marketing professional with 10+ years of experience and a passion for driving results, coming up with the next big idea, and facing new challenges. Specialties: E-commerce, Digital Marketing, D2C, Social Media, Paid Search, SEO, Email, CRM, Affiliate Marketing, Content Marketing, Campaign Planning, & Advertising.

Emily Scott's Current Company Details
Shady Rays Polarized Sunglasses

Shady Rays Polarized Sunglasses

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Director of Ecommerce | Shady Rays
Emily Scott Work Experience Details
  • Shady Rays Polarized Sunglasses
    Director Of Ecommerce
    Shady Rays Polarized Sunglasses Nov 2024 - Present
    Simpsonville, Kentucky, Us
  • Salomon
    Senior Manager, Ecommerce
    Salomon May 2023 - Nov 2024
    Annecy Cedex 9 France, Fr
    The Sr. Manager Ecommerce is a key driver of Salomon.com sales and performance in the US and Canada. This role is accountable for ecommerce business growth and profitability, as well as managing a team of merchandisers and analysts to ensure sales plans are achieved. This role owns forecasting and analysis, works with category managers and supply teams to secure seasonal buys, and closely monitors in-season sell-thru velocity and inventory management.
  • Jack Wolfskin
    Senior Manager, Ecommerce - North America
    Jack Wolfskin Jan 2022 - May 2023
    Idstein, Hessen, De
    The Senior Ecommerce Manager is responsible for the Ecommerce P&L, performance marketing strategies, website health and operations and all digital vendor relationships.
  • Giro Sport Design
    Ecommerce Business Manager | Bell + Giro
    Giro Sport Design Oct 2020 - Jan 2022
    Scotts Valley, California, Us
    The Ecommerce Business Manager is responsible for the strategy, implementation, and maintenance of the B2C business including sales forecasting, merchandising, user experience, and content management. They manage the paid media strategy, budget, and execution while optimizing ROAS to drive growth and conversion in the direct-to-consumer acquisition channels.
  • Giro Sport Design
    Digital Marketing Manager
    Giro Sport Design Jun 2019 - Oct 2020
    Scotts Valley, California, Us
  • Crocs
    Digital Marketing Specialist - Paid Media/Social/Seo
    Crocs Mar 2017 - Jun 2019
    Broomfield, Co, Us
    The Digital Marketing Specialist owns the the paid search, paid social, and organic search marketing channels for Crocs - North America. They are responsible for planning, implementing, analyzing & optimizing Crocs' paid media campaigns as well as assisting in SEO strategy & execution. As the Digital Marketing Specialist I:-Manage Paid Media campaigns, including paid search campaign optimization, display, google shopping, analytics & SEO.-Work with Digital Marketing team directly to communicate campaign results & develop strategies, tactics & initiatives necessary to achieve goals-Work with Merchandising team to plan promotional mechanics and support new-product launches-Maintain up-to-date knowledge of best practices and latest developments in paid search, SEO, display & social media advertising-Analyze & optimize paid media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey & work with Site Managers to implement learnings on the website-Oversee site content to ensure that Crocs is capturing all relevant organic search opportunities
  • Christy Sports
    Digital Marketing Manager
    Christy Sports Apr 2015 - Mar 2017
    Lakewood, Colorado, Us
    The Digital Marketing Manager leads the digital marketing strategy for the Christy Sports brands. They work closely with the marketing and ecommerce teams, as well as external partners, to expand digital reach and drive revenue across all digital channels including web, social media, display, PPC, email, and content marketing. As the Digital Marketing Manager I:-Manage all elements of digital marketing including the company’s websites, social media, digital advertising, blogs, e-mail marketing, and SEO to maximize brand exposure. -Work with the ecommerce team to continuously improve the functionality of all web sites owned by Christy Sports-Oversee the annual digital advertising budget by reviewing historical expenses and forecasting annual expenses for the needs of the business. -Continually monitor and evaluate competitors’ digital marketing activities and provide suggestions on how to combat them-Advise the digital team on how to effectively accomplish business objectives through analytics, research, metric-based insights, and industry best practices -Disseminate key performance metrics using Google Analytics and search engine marketing initiatives to make recommendations for content optimization. -Develop and execute online content schedule -Ensure projects are delivered on schedule and align with digital marketing strategies.
  • Christy Sports
    Marketing Content Coordinator
    Christy Sports Mar 2014 - Apr 2015
    Lakewood, Colorado, Us
    The Marketing Content Coordinator is responsible for managing social media, brand reputation, and SEO for Christy Sports. As the Marketing Content Coordinator I:- Manage a comprehensive social media and brand reputation website strategy to increase visibility, membership, and traffic across Christy Sports brands- Monitor trends in social media applications and apply that information to increase the use of social media within Christy Sports- Manage a comprehensive reputation management program on review sites such as Google, Yelp, Trip Advisor, etc. - Write content for several website properties that reflects current trends for search engine optimization- Manage content and strategy of the Christy Sports' blog
  • Westone Laboratories
    Online Media & Marketing Coordinator
    Westone Laboratories Jan 2013 - Mar 2014
    Colorado Springs, Colorado, Us
    The Online Media & Marketing Coordinator acts as the frontline brand coordinator by interacting with Westone dealers, customers, and fans through various platforms, events, and media. Additionally, they are the central contact for marketing activities related to ecommerce, connecting messaging activities, and making sure the Magento store is updated with new products, changes, etc. As the Online Media & Marketing Coordinator I:- Increase fans, followers, and subscribers across 8 social media sites- Manage all I/O and publication due dates for both print and electronic ad spends- Assist in coordinating and executing market research projects- Work with sponsored athletes to obtain live information from competitions for content- Assist in developing annual marketing and media plans - Monitor and measure impact of media programs to maximize results
  • Westone Laboratories
    Marketing Intern
    Westone Laboratories May 2012 - Dec 2012
    Colorado Springs, Colorado, Us
    "Westone is known throughout the world for providing quality products and services that enhance and protect the hearing experience, contribute to the effectiveness of hearing healthcare professionals and support innovation in the hearing healthcare industry." As the Marketing Intern I:-Produce communications materials such as press releases, newsletters, etc.-Research trends in hearing products-Participate in team meetings and brainstorm sessions-Website development, content and updates-Implement social media campaigns-Assist in planning and attend trade shows -Provide support to staff as needed
  • Snowboard Colorado Magazine
    Volunteer Representative
    Snowboard Colorado Magazine Jun 2011 - Sep 2013
    Denver, Co, Us
    - Responsible for the distribution of the magazine to 7 locations- Coordinated a street team in Colorado Springs to promote an event called Snowboard on the Rocks- Staffed promotional tables at events to raise awareness for the magazine
  • Crested Butte Mountain Resort
    College Representive
    Crested Butte Mountain Resort Aug 2012 - May 2013
    Mt. Crested Butte, Co, Us
    The Crested Butte Mountain Resort Representative program is for students attending a 4-year University. Reps are extremely encouraged to generate group business and ticket sales to Crested Butte Mountain Resort. As a College Rep I:- Generated over $2,000 in ticket sales in one day- Coordinated an on campus event for ticket and lodging sales - Worked with the Regional Sales Manager to coordinate promotional materials for sales - Distributed promotional materials to students across campus
  • University Of Colorado At Colorado Springs
    Marketing /Graphic Design Intern
    University Of Colorado At Colorado Springs Oct 2009 - Dec 2012
    Colorado Springs, Co, Us
    The UCCS Auxiliary Services Marketing Department provides marketing consulting and services for the auxiliary services on campus including the Bookstore, Family Development Center, Parking, Print Shop, Public Safety, Recreation Center, Residence Life and Housing and the University Center. As the Graphic Design/ Marketing Intern I: - Work closely with the Auxiliary Services Team and am involved in a variety of challenging high profile projects with fast turn-around times. - Maintain 4 social media accounts- Manage a bi-weekly campus-wide publication- Develop advertising campaigns- Design logos, graphics, and print media for each department- Developed the marketing plan for campus bookstore- Plan promotional events- Conduct market research- Design window displays for the campus bookstore

Emily Scott Skills

Social Media Marketing Social Media Marketing Advertising Social Networking Public Relations Event Planning Microsoft Office Market Research Press Releases Sales Leadership Management Graphic Design Digital Marketing Brand Management Project Management Strategic Communications Indesign Photoshop Newsletters Time Management Illustrator Trade Shows E Commerce Event Management Adobe Creative Suite Visual Communication Email Marketing Online Marketing Brand Development Marketing Strategy Seo Public Speaking Online Advertising Action Sports Pay Per Click Budget Management Sports Marketing Blog Marketing Content Marketing Search Engine Marketing Google Analytics Facebook Blogging Programmatic Media Buying Retail Marketing Retail Affiliate Marketing Media Buying

Emily Scott Education Details

  • University Of Colorado Colorado Springs
    University Of Colorado Colorado Springs
    Business Marketing

Frequently Asked Questions about Emily Scott

What company does Emily Scott work for?

Emily Scott works for Shady Rays Polarized Sunglasses

What is Emily Scott's role at the current company?

Emily Scott's current role is Director of Ecommerce | Shady Rays.

What is Emily Scott's email address?

Emily Scott's email address is ml****@****ail.com

What is Emily Scott's direct phone number?

Emily Scott's direct phone number is +126249*****

What schools did Emily Scott attend?

Emily Scott attended University Of Colorado Colorado Springs.

What are some of Emily Scott's interests?

Emily Scott has interest in Leadership, Community Service, Social Media, Jetskiing, Art, Reading, Graphic Design, Children, Snowboarding, Advertising.

What skills is Emily Scott known for?

Emily Scott has skills like Social Media Marketing, Social Media, Marketing, Advertising, Social Networking, Public Relations, Event Planning, Microsoft Office, Market Research, Press Releases, Sales, Leadership.

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