Scott Erb Email and Phone Number

As Marketing Technology Manager for Phelps Dunbar LLP, I help drive and shape the firm’s digital transformation and innovation. Responsibilities include:• The design and implementation of the firm’s intranet, ensuring alignment with the firm’s vision and goals, and facilitating effective collaboration and communication among internal stakeholders and external developers.• Championing the optimization of the firm’s CRM system, HubSpot, and delivering high-quality training and support to users, enhancing their productivity and performance.• Leveraging the power of the firm’s experience management / firm intelligence platform, Foundation, and producing and interpreting insightful reports that inform strategic decision-making and uncover new business opportunities for the firm.• Overseeing the maintenance and enhancement of the firm’s website and establishing a strong partnership with the web developer, ensuring optimal user experience and engagement.• Measuring and evaluating performance analytics across all platforms and proactively identifying and implementing best practices and solutions for continuous improvement and growth.• Exploring to implementing emerging trends, opportunities, and challenges in the legal industry and beyond, and identifying how the firm can adapt and thrive in the changing environment to be more efficient, effective, and competitive.

• Teach courses in SEO, Marketing Communications, Web Analysis, Digital Marketing, and Social Media

• Develop innovative, data-driven strategies to maximize clients' online presence and outperform the competition• Offer digital marketing technology consulting services including digital marketing, website creation, email marketing, social media, SEO/SEM, and digital analytics and technology implementation

• Offer over two decades of experience in digital marketing technology for professional service firms• Consult in digital marketing, website creation, email marketing, social media, SEO/SEM, and digital analytics

• Led the execution of digital strategies for a superior client experience across various digital channels• Managed vendor relationships for digital services, identified and implemented new solutions, and ensured consistency in digital marketing strategies• Developed and oversaw the adoption of digital services, ensuring client satisfaction with online experience

• Supported email marketing campaigns, digital strategy development, and technology software recommendations• Developed digital strategy to raise the firm's profile and build awareness• Managed website content updates, CRM system data integrity, and collaborated with social media consultants for maximized results• Analyzed website traffic and digital marketing efforts, providing recommendations for improvement

• Directed marketing, acquisition, and retention strategies for company websites and social media channels• Managed budgets, campaigns, and pricing while developing short-term and long-term goals• Supervised the digital marketing team, including a digital marketing analyst and digital marketing coordinator

• Supported the bank's various lines of business products and services as a liaison and project manager between them and the Internet Banking department• Led digital strategy across multiple “listening posts” (websites, surveys, testing, CRM systems, market research, etc.)• Implemented and monitored SEO and SEM techniques, and provided reporting based on analysis and insights

• Served as the Web Master and System Administrator for the hospital's content management system• Increased public awareness of the hospital through web-based initiatives

• Consulted faculty on technology needs, managed specific assignments and projects, and provided support for web-based learning tools

• System Administrator for the Blackboard System at Troy University with over 22,000 users (Students & Faculty)• Coordinated information and communication collection• Managed and maintained the distance learning website