Scott Stroud Email & Phone Number

East Greenwich, Ri, Us

Dallas, Texas, Us

Tonawanda, Ny, Us

Palatine, Illinois, Us

Lead Weber’s global digital initiatives, including Weber.com, CRM/email, social media, influencers, ambassadors, and partnerships. After running Weber.com for twelve months, responsibilities expanded to encompass all global digital assets (website, CRM, social media, UX/UI, site optimization, influencers, etc.).● Helped scale global Weber.com revenue significantly in FY21 with strong growth across all major regions and countries● Served on team that helped lead Weber's IPO in summer of 2021● Captained multi-million dollar and year-long rollout of new Salesforce SFRA website platform across 30+ countries● Reinvented grill buying journey. Led re-imagining of Weber Genesis buying experience to give consumers a feeling of building their own grill more akin to car buying, which has driven much-improved conversion, attachment rate and feedback● Drove brand awareness and built credibility by partnering with six global influencers in kickoff of new influencer strategy● Spearheading project to select a new CRM and email partner to deliver enhanced functionality, features, and ease of use

Pawtucket, Ri, Us

Founder of HasbroPulse.com and ran Hasbro’s Global Direct-to-Consumer business with direct P&L ownership. Managed a team a global team responsible for maximizing online DTC sales. Served on Hasbro’s global ecommerce leadership council to help company pivot to a more ecommerce-led future.● Reset DTC strategy. Proposed and executed new strategy to shut down legacy HasbroToyShop.com business and create a new fan-focused DTC experience, HasbroPulse.com, to target a distinct and winnable audience with a tailored solution● Grew revenue significantly. Despite just launching in early 2019, Hasbro Pulse did 4x the sales of old website in year two.● Became profitable quickly. Built Hasbro Pulse to profitability in less than 24 months● Modernized technology & tools. Replatformed business to modern, flexible and nimblesolutions (e.g., Shopify Plus, Klaviyo, Yotpo) from bulky and resource-heavy legacyplatforms (e.g., IBM Websphere, BazaarVoice)● Developed new incremental product innovation. Built HasLab crowdfunding platform tobring dream products into the hands of fans, which was highly incremental to existing fanbusiness and generated a third of DTC volume in 2020● Created Hasbro’s own digital convention. Drew hundreds of thousands of viewers andgenerated significant sales volume at the two-day digital-only PulseCon● Eventized online retail. Developed a weekly livestreams series that reimagined howHasbro launched new items to fans and drew tens of thousands weekly livestreamviewers● Improved revenue visibility. Gained significantly more forward insight into demand byshifting business to focus on presells● Brought Hasbro Pulse brand to life in physical world. Hosted pop-up Hasbro Pulse store at San Diego Comic Con and Star Wars Celebrations, generating millions in sales

Boston, Ma, Us

Led Rue La La’s marketing, strategy, and analytics efforts. Responsible for new buyer acquisition, retention marketing and marketing analytics.● Built new Rue La La revenue model. Developed cohort methodology for sales projections which changed entire corporate approach to revenue modeling● Scaled acquisition & retention spending while managing positive ROI. Built strategy and processes to scale spend while still ensuring strong ROI and shortened payback periods● Managed marketing spend. Owned seven-figure marketing and advertising budget● Led marketing due diligence for eventual Rue La La merger. Served as marketing lead inevaluation of eventual Rue La La merger with Gilt Groupe● Helped build analytics culture. Started analytics team and hired first data scientists.Introduced Tableau to organization which became de facto analytics tool across business

Boston, Ma, Us

● Owned P&L as general manager of experiences and travel businesses● Spearheaded strategic partnerships. Negotiated and implemented major partnerships withToys ‘R Us, Visa and Benjamin Moore

Boston, Massachusetts, Us

Managed a team of strategy consultants that developed strategy recommendations for Fortune 1000 clients at boutique consulting firm.

Boston, Massachusetts, Us

Developed strategy recommendations for Fortune 1000 clients at boutique consulting firm.

New York, Ny, Us

Served as lead associate for the consumer and retail investment team at a $10B mutual fund.

Amsterdam, Nl

Consulted for major retailers on projects related to strategy, operations, growth, and finances.

Ran ecommerce stores for major sports leagues in early days of online sales.

Columbus, Oh, Us

Started career in A&F’s merchant training program and managed boys’ accessories business.

Ba, Economics

Mba