Scott Everett Email & Phone Number

Seattle, Washington, United States

Reporting to the CEO, I manage the product roadmap, feature development, monetization technology, engineering, strategic planning, and site performance for gearpatrol.com and dpreview.com. This journey began when I collaborated with Amazon Corporate Business Development to perform due diligence and discovery with over 20 different companies that expressed interest in acquiring DPReview from Amazon. Once Gear Patrol was identified as the best fit, I managed the operational and technical integration of DPReview into Gear Patrol, including a full AWS Infrastructure migration, an entirely new identity management solution for customer accounts, and a fresh monetization tech stack. After the integration work was complete, my role has expanded to include strategic and operational oversight of both DPReview.com and gearpatrol.com, forming a new division in the company called Product and Technology. Key Achievements:• Launched a new programmatic advertising stack for both sites, achieving 2.5X increase in daily revenue• Redesigned and relaunched the DPReview newsletter, updating one of the longest running aspects of the brand (25 years in total), with a focus on deepening scroll depth, engagement time, and subscriber retention.• Overhauled the affiliate linking strategy and CX for DPReview, with a focus on enabling our Editorial team to more easily drive readers to the best retailers. • Migrated a range of AWS services to CloudFlare to reduce costs and improve uptime management and alerting across both sites.• Shepherded the launch of a new, custom WordPress site and CMS for gearpatrol.com, transitioning from third-party development to in-house engineering using a phased approach.

Seattle, Washington, United States

Reporting to Director of Consumer Electronics Retail, Amazon.com, managed dpreview.com as a subsidiary company, product, and distinct P&L for Amazon. In expanded role, had P&L ownership, leading editorial, engineering, and product teams. Drove strategic planning, financial forecasting, product roadmap definition, performance management, monetization, and cross-functional collaboration with Amazon teams.Key achievements:• Revenue Growth: Bootstrapped a new marketing program within Amazon Consumer Electronics, Expert Creator Video, growing from $2M to $9M+ annual investment in three years, leveraging DPReview's video expertise and creator network to deliver innovative product storytelling across 7 consumer electronics verticals.• Prototyped and launched a redesigned Amazon Camera & Photo Category hub, including a custom content sub-hub to house curated editorial and branded content.• Led the conceptualization, prototyping, development, and beta launch of a new mobile optimized photo sharing experience. • Hired DPReview's first UX lead and implemented design thinking methodologies (CXO framework, working backwards workshops, qualitative and quantitative user research, offsites) to instill a customer-first mindset across teams.

Seattle, Washington, United States

As the sole product lead for DPReview.com, I owned the product roadmap, software development, performance and monetization of the site. A key aspect of my role was to drive growth in revenue, focusing on key business inputs (traffic, engagement), and outputs (display advertising, sponsored content, brand partnerships). Key achievements include:• Supported the business planning, feature roadmap definition, and eventual launch, of a boutique DPReview branded retail store. This was a year-long project in partnership with multiple Amazon Retail, User Experience and Engineering teams. The site achieved close to a $2M annual run-rate in year one.• led the production of over 500 pieces of sponsored video content, introducing a new business model for the brand, and growing revenue by 100%.• Owned the feature development for several of DPReview's most loved, and engagement driving features to date, including custom product comparison, feature comparison, and product testing visualization CXs.

Seattle, Washington, United States

As DPReview's first business hire after it was acquired by Amazon, I was responsible for defining the product roadmap, driving product development from ideation through to execution, and ultimately, owning the product user experience.

Greater Seattle Area

Working with Director Eric Becker, I produced an Emmy award winning short documentary film, Honor The Treaties: http://vimeo.com/47043218, and also provided production support and videography for a feature length documentary, Sound and Vision: http://pugetsound.org/education/sound-vision

Seattle, Washington, United States

Reporting to the Chief Operating Officer and Chief of Staff, this role focused on enhancing the organization’s capacity to communicate, coordinate, and execute on a global scale through information technology. • Managed the implementation of an enterprise-wide Client Relationship Management (CRM) system (Salesforce.com)• Authored a winning application for the 2010 Salesforce Foundation Technology Innovation Grant Program• Completed a CRM needs assessment analyzing information management tools across the organization• Managed the Operations and IT department annual planning activities, authoring the 2010 annual strategic plan• Led the analysis and postmortem of a yearlong project focused on assessing outsourcing options for the IT function (infrastructure & help desk)

Seattle, Washington, United States

Split time between business operations, driving the adoption of a performance management framework, online communications, defining and implementing a social media strategy and blog, and project management, leading the Village Phone program in the adoption of formalized PPM processes and policies. • Managed performance reporting activities, producing bi-weekly dashboards and monthly executive reports• Introduced a process for project selection and project portfolio management for the Village Phone Program• Drove the application process and eventual winning entry for 2009 GSMA Global Mobile Awards • Owned all social media efforts for the Information Communication Technology Innovation (ICTI) Program, launching a Blog and increasing Twitter followers by 800%• Launched an online collaboration and document sharing platform for the Village Phone Program• Co-led the planning and facilitation of two Village Phone Quarterly Strategy Meetings

Chicago, Illinois, United States

Managed one support and two configuration teams, designing, building and launching online licensing & continuing education programs for the world’s largest financial institutions.

Information Science, Business

Diploma