Scott Fasser Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Seattle, WA, US

I lead a team of marketing strategists and technicians to help brands achieve 1:1 communications with prospects and customers. We build the bridge and cross the gap between current state and future vision with digital communication strategy, marketing operations, personalization, smart data and analytics. Key areas of expertise include:- Omnichannel.

Seattle, WA, US

Founder, President and Chief Digital Strategist of Brand Digital, Inc. providing digital marketing training and consulting for growing businesses. Brand Digital focuses on the integration of all marketing channels to provide a comprehensive, outsourced digital marketing team. We have expertise in Search Engine Marketing (paid and SEO), E-mail marketing.

Seattle, WA, US

I teach two courses at the UW - Digital Marketing Systems & Strategies at the Foster School MBA level and Digital Marketing Analytics for the UW Professional Certification Extension. Primary focus is on establishing the strategic foundation of digital marketing and then moving into how the systems work, connect, where data is generated, how to capture +.

Seattle, Washington, US

Discuss.io is the original smart video platform built to help brands scale consumer conversations. I led the process to re-engineer their sales process including implementing the lead object in Salesforce, expanded the marketing team, added critical agencies/technologies (such as 6Sense for ABM), refreshed the Discuss.io website and accelerated growth.

Seattle, Washington, US

Led the positioning, messaging, communication, content creation, website development, go-to-market strategy/execution and demand generation for Machine Learning based account reconciliation platform. Created opportunities with Fortune 100 companies as well as targeted industry companies using a mix of inbound marketing and Account Based Marketing.

Seattle, Washington, US

I led the launch and customer growth of the Tomorrow Will & Trust mobile app (iOS & Android) including driving PR, beta testing Apple Search Ads, ramping Facebook ads to generate registrations at low CAC, inbound marketing and customer analytics. I also worked with engineering to build the marketing and customer analytics infrastructure around Segment.

Seattle, WA, US

I supported the account management team and entire agency with new integrations of direct response tactics into all digital channels with a specific focus on Mobile, Email, Social, Display, Search and Response Capture Optimization. I helped build the client and business development teams build direct digital solutions for customer business problems and.

Seattle, WA, US

Responsible for managing and growing the digital account team, leading digital strategy, and expanding Hacker Group’s mobile and online capabilities. We are applying the foundational principles of direct response marketing: big data, targeting, testing, segmentation, offers & focused creative to the digital touch points of mobile, email, display, social.

Seattle, WA, US

Responsible for enterprise client growth, account management and product insight/training. Grew Microsoft accounts from 2 to 9 while adding relationships with Isilon, ExtraHop and other enterprise level engagements. Proud to be part of the launch team and help build Optify into the best digital marketing software for small agencies and b2b marketers.

Domain Strategies brings together premium domains, visionary entrepreneurs and smart capital to create winning companies. We help you monetize your domains in a much more significant way than parking or flipping. Visit www.domainstrategies.com for more information.

Seattle, WA, US

I built the paid search program from a small monthly test into a multi-million dollar annual spend in Google, Bing, Yahoo and tertiary engines. This included multivariate landing page testing, dynamic content and conversion optimization. I also led the SEO program for Real.com and Rhapsody.com and assisted in creating an affiliate program with Commission.

Bellevue, Washington, US

Part of the start-up team for Avidian Technologies. Responsible for marketing plan, position, website development, copy and launch optimization.

Seattle, WA, US

Part of cross-selling team responsible for creating adverting methods and messages to encourage customers who buy in books, music & video to purchase in non-core categories such as electronics, toys and tools.Completed 35 discrete advertising tests within a year while helping to launch the Gold Box (top right corner of home page), the apparel store on.

US

• Responsible for the definition and marketing of a series of new business groups and technologies in a rapidly growing digital marketing agency and technology platform. Projects and Activities:
• Defined, branded and launched Consulting Group to create a revenue stream built on the unique customer behavioral data captured by ad serving technology. Resulted in the highest margin business unit.
• Developed & launched Vital Signs – an ASP marketing portal - Avenue A’s first site side analysis product.
• Created Thought Leadership Program to capitalize on customer behavioral data and knowledge within analytics team. Utilized research program to drive market awareness via publication and seminars.
• Developed strategic marketing plan for new technology division of Avenue A called Atlas DMT.
• Created and managed first set of client summits in Seattle & New York to expand Ave A’s strategic reach.

US

Held a series of positions within Sierra with incremental responsibility and scope over my 4 year tenure.Sr. Product Manager - World Opponent Network - Created business plan, acquired internal funding and launched Sierra's online gaming service. Required buy-in from in-house developers to launch. Added Activision as 3rd party developer and built WON.net.

I helped create the business plan, sell the concept internally, sell the concept to in-house and external game developers, launch, market and grow the World Opponent Network into top 400 website. At the time, it was ground breaking and a ton of fun! We combined games, community and activities from casual games like Hoyle to first person shooters like.

• I was integral part of the management team that turned around the largest Material Reclamation Facility in the Northwest. We transformed a facility losing $3 million/year to generating positive net revenue of $5.
• Reduced per ton operating costs through cross-training, use of flexible labor and reduction of high repair costs on both physical plant and rolling stock. Implemented bonus program for division managers.
• Assisted in negotiating new recycling contracts with city, county and state agencies.
• Created Return to Work programs for injured employees. Resulted in $600,000 annual savings company wide.

Mba, Finance, Marketing, International Business

Mba, Economics, Finance, Marketing

Ba, Economics, History