● Build and deploy WordPress websites for small- and medium-sized businesses.● Services include UX design, custom theme and plugin development, and content creation.● Focus on user-friendly and SEO-optimized solutions.

● Increased website search engine traffic by 50% year-over-year through website audits, creation of new content, and repurposing of existing content.● Developed plans for new Wordpress website to replace existing static HTML website, focusing on usability and SEO optimization.

Oversee website design and content, analytics, reporting, and SEO for a leading healthcare consulting and publishing company. Interface with content creators and executives to ensure all digital assets are updated regularly and conform to brand guidelines. Create and deploy campaign landing pages and e-mail communications as needed.● Directed redesign of all three of RCCS’s main brand websites. In conjunction with a designer, redesigned all websites to update the look and feel as well as streamline navigation. Performed all work in Wordpress and Elementor with custom HTML and JavaScript components.● Developed new landing pages and microsites for events and other campaigns, focused on conversion and usability.● Utilizing Zapier and custom JavaScript, connected website forms to Microsoft Dynamics CRM, enabling more efficient online lead capture.

Manage website content, reporting, and email distribution for GROHE, a LWTA subsidiary and leading manufacturer of faucets, showers, and other sanitary fittings. Responsible for content for five GROHE websites throughout the Americas region, including landing page creation and new product launches. Develop and deliver emails including monthly newsletters and e-commerce communications.• Made improvements to key on-page SEO elements that resulted in a 67% increase in search engine traffic for the GROHE website in a six-month period.• Successfully brought GROHE email functions in-house that were previously handled by German digital team. Transitioned email delivery system to MailChimp and developed templates and mailing lists for communications to customers and partners. • Developed dashboards in Google Data Studio to report on sales, website traffic, and other KPIs.• Developed tools in Python and JavaScript to automate labor-intensive tasks and add functionality to websites. These tools saved weeks’ worth of work hours and thousands of dollars in consultant fees. Recognized by the company with an achievement award.

Manage online assets including websites, intranet, and social media for a leading East Coast provider of heating oil and home services. Maintain more than 15 websites for the company’s various brands including Petro, Meenan, Leffler Energy, and Atlas Glen-mor. Manage intranet content and design, and train department administrators on custom CMS. • Developed, tested and deployed responsive SEM landing page designs for multiple brands. Improvements increased conversion rate by 50% or more.• Successfully coordinated the transition of six websites from a custom CMS to Sitefinity. Work included link testing, content review, and redesign of selected pages.• Successfully transitioned email marketing system from Aurea to MyEmma.• Streamlined reporting to stakeholders by creating custom Google Analytics reports in Google Data Studio.• Saved department more than $50,000/year by assuming control of email distribution and website content and design updates from outside vendors. Developed workflows to increase efficiency for both emails and website updates.