Scott Fillman, Edd Email & Phone Number

Saint Paul, Mn, Us

Faribault, Mn, Us

• Led the digital transformation of the web application portfolio, implementing best practices for improved functionality and user experience.• Developed and delivered the web application roadmap, aligning technology initiatives with business goals.• Managed a technical team, fostering a collaborative and results-oriented environment.• Owned and managed the B2B software systems backlog, prioritizing projects and ensuring efficient development.• Cultivated positive vendor relationships and governed project and team budgets.

Specializing in tag management, web analytics, data engineering, MarTech implementation, web analytics data privacy, and data visualization.

Boutique agency partner specializing in tag management, web analytics, Google Data Studio, marketing automation, marketing technology, ActiveCampaign and digital content experiments and optimization.

Anoka, Mn, Us

Provide leadership, direction, and guidance for B2B and B2C customer and consumer technology products that increase sales within the retail sector and connect consumers with fresh foods and bakery items.• Spearheaded the strategic digital transformation of customer-facing web applications, enhancing user engagement and driving conversions.• Empowered direct reports to lead high-performing teams that delivered exceptional web production, impactful digital campaigns, and data-driven strategies.• Owned the roadmap and backlog for B2B and B2C platforms, prioritizing initiatives for optimal business value.• Successfully migrated the web analytics platform from cloud to on-premise, ensuring GDPR compliance.• Launched a new direct-to-consumer website with an API ahead of schedule and under budget, exceeding key performance indicators.

Mn, Us

Design online courses, create course curricula, develop projects for student assessment and instruct students regarding current best practices for user interface design, accessibility and content management.

Minneapolis, Mn, Us

• Provide requirements for critical and enhanced digital tagging• Create and maintain dashboards that reflect imperative business and technical data• Develop and drive strategy and approach for gathering system and customer data through processes like surveys• Work across multiple smaller projects or engaged on larger initiatives to drive quality delivery• Collaborate closely with business partners, User Experience and Design and various development teams to optimize solutions and processes based on feedback and data• Lead complex business requirement discussions. Gather, evaluate and document customer business needs and requirements and translate these into functional specifications that balance optimization across the technology portfolio with the needs of the business• Participate in project and design reviews to evaluate and ensure that the design being applied meets policies, principles, and standards• Evaluate competitors and capability leaders to provide necessary insight and recommended action• Align & communicate with senior management and executives as a subject matter expert• Organize / facilitate functional workshops and education sessions• Develop product and domain knowledge / expertise• Show trends in customer behavior and industry and reflect leveraging critical data on digital platforms• Provide guidance and input on how to effectively segment customers and drive critical marketing campaigns• Create dashboards with Tableau and distribute via Tableau Server

Brussels, Bourgetlaan, Be

Key analytics implementation and tag management subject matter expert, collaborating on a day-to-day basis with the analytics team, digital marketing stakeholders, IT resources, and third party vendors.

Us

Involved with gathering business requirements / user stories, web analytics, content management, Agile methodology, and software development process.• Direct analysis-related items for cross-functional and / or cross-segment teams• Predict emerging customer needs and develop innovative solutions to meet them• Work with business partners to solve unique and complex problems that impact the business• Participate in the development of business strategy• Work with customers to determine web analytics• Understand and coordinate web content management needs• Lead large, complex projects to achieve key business objectives• Translate highly complex concepts in ways that can be understood by a variety of audiences• Influence senior leadership to adopt new ideas, products, and / or approaches

Anoka, Mn, Us

Grow revenue through multi-channel digital marketing efforts, utilize predictive modeling, bid management and marketing automation to serve personalized experiences to prospects, and work with a team of experts to implement initiatives and tactics that are based on marketing intelligence and retention strategies.> Provide leading-edge expertise, methodology and delivery of digital media measures and analysis> Implement technical support for SEO, SEM, social integration, and usability initiatives> Responsible for deriving tactical consumer and marketing insights and recommendations> In charge of optimizing current and future cross-channel media plans based on KPIs> Mentor digital marketing team members > Lead strategic online marketing campaign planning sessions with internal teams> Analyze results to inform recommendations and report back to internal teams> Develop quarterly business reviews and annual strategic roadmaps > Support the SDLC (software development life cycle)> Assist with project definition & requirements gathering> Design, proof of concept, document, and prototype ideas> Front & back-end development for mobile and web> Testing, bug fixes, maintenance, & ongoing support> R&D of new technology introduction, integration, and deployment

Minneapolis, Mn, Us

• Provide leading-edge expertise, methodology and delivery of digital media measures and analysis• Implement technical support for SEO, SEM, social integration, and usability initiatives• Responsible for deriving tactical consumer and marketing insights and recommendations• In charge of optimizing current and future cross channel media plans based on KPIs• Mentor online marketing team members • Lead strategic online marketing campaign planning sessions with clients• Analyze results to inform recommendations and report back to client• Develop quarterly business reviews and annual strategic roadmaps • Support the SDLC (software development life cycle)• Assist with project definition & requirements gathering• Design, proof of concept, document, and prototype ideas• Front & back-end development for mobile and web• Testing, bug fixes, maintenance, & ongoing support• R&D of new technology introduction, integration, and deployment

Minneapolis, Mn, Us

Lead digital strategy and online marketing initiatives for multiple clients, designing strategies, executing campaigns, and optimizing based on performance data.

Minneapolis, Mn, Us

Developed content management websites, based on Concrete 5, for clients across industries and use cases.

Minneapolis, Mn, Us

• Provide leading-edge expertise, methodology and delivery of digital media measures and analysis• Implement technical support for SEO, SEM, social integration, and usability initiatives• Responsible for deriving tactical consumer and marketing insights and recommendations• In charge of optimizing current and future cross channel media plans based on KPI

Intern from 2/2011-2/2012 (non W-2)Web Developer from 2/2012-9/2013 (W-2)• Support the SDLC (software development life cycle)• Assist with project definition & requirements gathering• Design, proof of concept, document, and prototype ideas• Front & back-end development for mobile and web• Testing, maintenance, & ongoing support• R&D of new technology introduction, integration, and deployment

Minneapolis, Us

Maintain websites and web presence for music businesses, local bands, and individual musicians, and provide leading-edge expertise, methodology and delivery of digital media measures and analysis. Own and operate business on a day-to-day basis.> Implement technical support for SEO, SEM, social integration, and usability initiatives> Create and implement measurement strategy> Implement web analytics libraries and tags> Responsible for deriving tactical consumer and marketing insights and recommendations> In charge of optimizing current and future cross channel media plans based on KPI> Promote musicians, events, and albums via proven channels that drive results

Minneapolis And St. Paul, Minnesota, Us

Maintain integrity of the physical campus of the U of M.

Us

> Support front-of-store operations> Coordinate customer service and maintenance staff > Immediately resolve customer issues when they arise> Balance accounts, prepare deposits, and prepare cash drawers> Support Store Manager and Operations Manager

> Support individuals' integration into community settings> Assist with person-centered planning initiatives> Design person-centered goals and action plans

Manage residential facility for disabled adults. Coordinate care and manage a team of skilled workers in a healthcare environment.

Support individuals with disabilities who need assistance to lead self-directed lives. An emphasis is on creating a family-like environment that encourages the individuals receiving services in participating in traditional daily and weekly activities. Depending on the needs of the individuals, RPIs provide assistance with living skills development, health maintenance and medication administration, personal care, and behavioral development.

Doctor Of Education (Edd), Adult Technology Education & Training

Master Of Liberal Studies (Mls), Digital Analytics + Narratology

Bachelor Of Arts (Ba), Information Strategy And Design

Associate Of Applied Science (Aas), Web Development

Courses For Transfer, Mathematics

Courses For Transfer, Sociology

Courses For Transfer, Geography

General Education Diploma, General Studies