Scott Fitzgerald Email & Phone Number

Melbourne, Australia

• Plan and execute new imoveaustralia.com website• Create original and engaging content (web, social media, newsletters, company reports and other publications and marketing materials)• Create and manage network of content creators• Social media management• Manage Search Engine Optimisation• Development and maintenance of additional company websites and intranet• Liaison with external content suppliers, PR practitioners, web developers, graphic artists

Gold Coast

Key responsibilities:- Development and implementation of a company-wide content strategy- Establishment of a database of original editorial content to engage the Australian motoring community to build consumer awareness, user satisfaction and traffic through effective search engine optimisation and content distribution strategies.- Build and manage the Company’s social media profiles and presence.- Work with management staff to develop a distinct editorial vision and to… Show more Key responsibilities:- Development and implementation of a company-wide content strategy- Establishment of a database of original editorial content to engage the Australian motoring community to build consumer awareness, user satisfaction and traffic through effective search engine optimisation and content distribution strategies.- Build and manage the Company’s social media profiles and presence.- Work with management staff to develop a distinct editorial vision and to determine site development priorities, build and maintain partnerships with content creators and providers and e-commerce partners.- Interview and hire writers and reporters or negotiate contracts, royalties, and payments for authors or freelancers. Show less

Melbourne

Project-managing the refresh and rebuild of GE Capital's New Zealand web properties.

Brisbane, Australia

Editor of the relaunched ClassicCar.com, and the new ClassicCar.co.uk. ClassicCar.com has been the go-to website for classic car enthusiasts since 1996, while ClassicCar.co.uk is a brand new site.I managed news and article content for both sites. This included commissioning external content providers, acquisition of independent content providers, plus in-house production of news, article, classifieds and diary content.Additionally I ran the social media strategy for the sites on… Show more Editor of the relaunched ClassicCar.com, and the new ClassicCar.co.uk. ClassicCar.com has been the go-to website for classic car enthusiasts since 1996, while ClassicCar.co.uk is a brand new site.I managed news and article content for both sites. This included commissioning external content providers, acquisition of independent content providers, plus in-house production of news, article, classifieds and diary content.Additionally I ran the social media strategy for the sites on Twitter, Facebook and Pinterest, but the primary social media / community focus was on the 25,000-strong, 12-year-old online forum that accompanied the established version of the ClassicCar.com site.This role entailed liaison with a web development company in the Ukraine, and marketing and SEO and staff in the UK, along with a UK-based content provider. Show less

My role at Jumbo Interactive was to take to phase one a suite of sites to package and sell lottery result data, plus manage social media strategy on Twitter and Facebook.Additionally, I managed the publication of news and general interest content covering all target countries, states and territories. The Lottery Results Network of sites I managed were as follows:• USA - http://www.LotteryResults.com• UK - http://www.LotteryResults.co.uk• Canada -… Show more My role at Jumbo Interactive was to take to phase one a suite of sites to package and sell lottery result data, plus manage social media strategy on Twitter and Facebook.Additionally, I managed the publication of news and general interest content covering all target countries, states and territories. The Lottery Results Network of sites I managed were as follows:• USA - http://www.LotteryResults.com• UK - http://www.LotteryResults.co.uk• Canada - http://www.LotteryNumbers.com• Australia - http://www.LottoResults.com• NZ - http://www.LotteryNumbers.co.nz• South Africa - http://www.LotteryNumbers.co.za Show less

Sydney

Management of the website of Australia's most well-known TV and radio commentators on all things gadget and technology, Peter Blasina. My responsibilities included:• Preparation of project milestones and overall timeline for site refresh.• Communicate and co-ordinate requirements for web developers and designers on user interface design and information architecture.• Working with senior executives to pitch new business, expanding business opportunities and grow the brand.•… Show more Management of the website of Australia's most well-known TV and radio commentators on all things gadget and technology, Peter Blasina. My responsibilities included:• Preparation of project milestones and overall timeline for site refresh.• Communicate and co-ordinate requirements for web developers and designers on user interface design and information architecture.• Working with senior executives to pitch new business, expanding business opportunities and grow the brand.• Chairing regular meetings with developers, sales staff and stakeholders.• Optimising content for both user satisfaction and SEO objectives.• Commissioning new content for web use, and back engineer same for magazine use.• Overseeing creation of blog content, creating site community and strengthening SEO.• The research and implementation of compression and format solution for web display of video content.• Management of graphics, illustrations and logos; commission all new graphic content from in-house design team.• Conducting competitor analysis and using this to assess comparable product performance and design new products.• Working with marketing and sales team to progress promotional schedules around microsites, product releases, priority features and one-off promotions.• Establishment of an online channel via social networking sites, including Twitter, Facebook, Friendfeed, plus social bookmarking sites, including StumbleUpon, Digg and De.li.ci.ous. I achieved a following of almost 9,000 followers on Twitter for the @gadgetguysite account. The strategy was to push content, engage users, and act as an advocate for purchasers of consumer technology in cases of dissatisfaction with products.• Production of the GadgetGuy newsletters, sent to a subscriber base of more than 35,000.GadgetGuy.com.au won the Best New Technology Title at the 2007 Sun Microsystems IT Journalism Awards. Show less

• Manage and produce content for Travelmate.com.au and NeeditNow.com• Manage outsourced projects and contracting of staff as required• Development and maintenance of databases and of orginal editorial content• Working with management team to develop a distinct editorial vision and to determine site development priorities, build and maintain partnerships with content providers and e-commerce partners• Working with content providers, content developers and systems developers to… Show more • Manage and produce content for Travelmate.com.au and NeeditNow.com• Manage outsourced projects and contracting of staff as required• Development and maintenance of databases and of orginal editorial content• Working with management team to develop a distinct editorial vision and to determine site development priorities, build and maintain partnerships with content providers and e-commerce partners• Working with content providers, content developers and systems developers to ensure a consistent, user-friendly site style.• Undertake regular usability testing to ensure users can find the information they are seeking and efficiently conduct transactions• Manage QA testing and review procedures to ensure accurate, useful information and compliance with intellectual property laws Show less

Worked as editor/writer across a number of titles, including the Macquarie Dictionary 3rd Edition, Macquarie Dictaurus, Macquarie Concise Dictionary, Macquarie Children's Dictionary, plus word puzzles for the Qantas in-flight magazine.