Scott Friedman
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Scott Friedman Email & Phone Number

Strategy and Positioning Practice Lead at Big Valley Marketing at Big Valley Marketing
Location: San Francisco Bay Area, United States, United States 11 work roles 3 schools
1 work email found @bigvalley.co LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Strategy and Positioning Practice Lead at Big Valley Marketing
Location
San Francisco Bay Area, United States, United States
Company size

Who is Scott Friedman? Overview

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Quick answer

Scott Friedman is listed as Strategy and Positioning Practice Lead at Big Valley Marketing at Big Valley Marketing, a company with 14 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at bigvalley.co and a matched LinkedIn profile for Scott Friedman.

Scott Friedman previously worked as Strategy + Positioning Practice Lead at Big Valley Marketing and Branding and Communications Consultant at Self-Employed. Scott Friedman holds Ba, English, Journalism from State University Of New York At New Paltz.

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{first}@bigvalley.co
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Profile bio

About Scott Friedman

As Strategy and Positioning lead at Big Valley, I leverage more than 25 years of experience in branding, public relations and journalism to build or refresh brand positioning, strengthen corporate narratives and develop programs to bring them to life. My skills, experience and approach have helped many companies to hone and own strong leadership positions in complex and highly-competitive market segments such as artificial intelligence and health IT. I understand both the underlying technology AND how to position it in a clear and non-technical way to reach all pertinent audiences.Some of my background: I've held leadership positions in large agencies where I managed high performance global, regional and local teams with a focus on client service and measurable results. My approach has driven success at each of the agencies where I’ve worked, retaining and growing existing clients, expanding into new markets, and winning strategic and lucrative partnerships with marquee brands and innovative emerging companies. Working as a journalist for 10 years before entering public relations, I earned my reputation as a fair, accurate and hard-nosed reporter on beats ranging from business to politics to police. I apply my reporter’s acumen to shape effective corporate and product positioning using a stakeholder-centric approach to create compelling and resonant messaging and storylines. Specialties: Brand positioning, corporate communications, executive thought leadership.

Listed skills include Corporate Communications, Public Relations, Strategic Communications, Crisis Communications, and 24 others.

Current workplace

Scott Friedman's current company

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Big Valley Marketing
Big Valley Marketing
Strategy and Positioning Practice Lead at Big Valley Marketing
san jose, california, united states
Website
Employees
14
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11 roles · 40 years

Scott Friedman work experience

A career timeline built from the work history available for this profile.

Strategy + Positioning Practice Lead

Current

San Francisco Bay Area

Feb 2021 - Present

Branding And Communications Consultant

Self-Employed

Walnut Creek, CA, United States

I provide strategic brand positioning, corporate communications and related services to help companies achieve their full brand potential and maximize the impact of their communications across all key audiences. I leverage more than 25 years of experience in communications, public relations and journalism to build or refresh brand positioning, strengthen.

Oct 2020 - Feb 2021

Executive Vice President

Seattle And San Francisco

I managed programs and teams in areas including artificial intelligence, quantum computing, fintech, cloud, data, IoT, developer relations, research and more. Within the fast-evolving AI market, my work helped clients navigate a breadth of complex technologies, issues and opportunities. I shaped narratives, media stories and thought leadership that.

Mar 2017 - Oct 2020

Founder And Principal

The Lede Agency

Greater New York City Area

As founder of The Lede Agency, I delivered brand positioning, corporate communications, executive thought leadership, content development and media relations services to clients in the technology industry and companies that leverage technology for competitive advantage.The Lede Agency completed a rebranding for a major IT services company, launched a.

Feb 2016 - Mar 2017

Global Technology Practice Chair

As chairman for the global technology practice, I focused on business strategy, brand positioning, corporate communications and stakeholder engagement for technology companies in both the consumer and enterprise markets. I played a lead role in winning more than $15 million of new business, including a major mobile communications provider that became the.

May 2013 - Jan 2016

Regional Director

As regional director for Text100 North America, managed four offices in the U.S. and partnerships in Canada and Latin America, successfully leading the region through significant challenges such as the global economic crisis, driving unprecedented stability that included the retention of all top clients and restoring growth each of my last three years.

Jan 2003 - Sep 2012

Vp

Ran the NY technology practice, driving growth through greater collaboration with the corporate, healthcare and consumer practices, as well as partnering with other offices in the network. Led the creation of a life sciences sector and brought in the agency's first significant life sciences clients.

1995 - 2003 ~8 yrs

Associate Editor

Section editor for hardware and peripherals

1994 - 1995 ~1 yr

Associate Editor

Open Systems Today
1992 - 1994 ~2 yrs

Reporter

Daily Record

Parsippany, NJ

General assignment reporter

1991 - 1992 ~1 yr

Assistant City Editor

Herald News

Passaic, NJ

Held a number of positions, including Assistant City Editor, and covered beats from State House to court house. Covered stories that included corruption investigations and arrests of two NJ mayors, the landmark Baby M custody trial, the Ice Man murder trial, a high profile gubernatorial election and the funeral of mob boss Anthony 'Tony Pro' Provenzano.

1986 - 1991 ~5 yrs
Team & coworkers

Colleagues at Big Valley Marketing

Other employees you can reach at bigvalley.co. View company contacts for 14 employees →

3 education records

Scott Friedman education

FAQ

Frequently asked questions about Scott Friedman

Quick answers generated from the profile data available on this page.

What company does Scott Friedman work for?

Scott Friedman works for Big Valley Marketing.

What is Scott Friedman's role at Big Valley Marketing?

Scott Friedman is listed as Strategy and Positioning Practice Lead at Big Valley Marketing at Big Valley Marketing.

What is Scott Friedman's email address?

AeroLeads has found 1 work email signal at @bigvalley.co for Scott Friedman at Big Valley Marketing.

Where is Scott Friedman based?

Scott Friedman is based in San Francisco Bay Area, United States, United States while working with Big Valley Marketing.

What companies has Scott Friedman worked for?

Scott Friedman has worked for Big Valley Marketing, Self-Employed, We Communications, The Lede Agency, and Apco Worldwide.

Who are Scott Friedman's colleagues at Big Valley Marketing?

Scott Friedman's colleagues at Big Valley Marketing include Peter Rydell, Laurenn Wolpoff, Melissa Payne, Anna A., and David Bailey.

How can I contact Scott Friedman?

You can use AeroLeads to view verified contact signals for Scott Friedman at Big Valley Marketing, including work email, phone, and LinkedIn data when available.

What schools did Scott Friedman attend?

Scott Friedman holds Ba, English, Journalism from State University Of New York At New Paltz.

What skills is Scott Friedman known for?

Scott Friedman is listed with skills including Corporate Communications, Public Relations, Strategic Communications, Crisis Communications, Media Relations, Message Development, Management, and Social Media.

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