Scott Friedman Email & Phone Number

San Francisco Bay Area

Walnut Creek, Ca, United States

I provide strategic brand positioning, corporate communications and related services to help companies achieve their full brand potential and maximize the impact of their communications across all key audiences. I leverage more than 25 years of experience in communications, public relations and journalism to build or refresh brand positioning, strengthen corporate narratives and develop programs to bring them to life.

Seattle And San Francisco

I managed programs and teams in areas including artificial intelligence, quantum computing, fintech, cloud, data, IoT, developer relations, research and more. Within the fast-evolving AI market, my work helped clients navigate a breadth of complex technologies, issues and opportunities. I shaped narratives, media stories and thought leadership that reflected a deep understanding of AI, from technologies and approaches such as machine learning, autonomous systems and robotics, to challenges… Show more I managed programs and teams in areas including artificial intelligence, quantum computing, fintech, cloud, data, IoT, developer relations, research and more. Within the fast-evolving AI market, my work helped clients navigate a breadth of complex technologies, issues and opportunities. I shaped narratives, media stories and thought leadership that reflected a deep understanding of AI, from technologies and approaches such as machine learning, autonomous systems and robotics, to challenges related to data bias and other ethical issues. I helped shape a major technology client's positioning in the emerging quantum computing sector. I worked with clients and account teams to demystify AI and other complex technologies, drive resonant storytelling and mindshare across multiple audiences, from IT decision-makers to C-suite executives to consumers. I also played a lead role in securing new clients including a major bank seeking greater mindshare as a technology innovator, the preeminent industry organization supporting AI research, and a leading semiconductor company. Show less

Greater New York City Area

As founder of The Lede Agency, I delivered brand positioning, corporate communications, executive thought leadership, content development and media relations services to clients in the technology industry and companies that leverage technology for competitive advantage.The Lede Agency completed a rebranding for a major IT services company, launched a disruptive healthcare services provider, built thought leadership for a sales and marketing intelligence provider, assisted with the CEO… Show more As founder of The Lede Agency, I delivered brand positioning, corporate communications, executive thought leadership, content development and media relations services to clients in the technology industry and companies that leverage technology for competitive advantage.The Lede Agency completed a rebranding for a major IT services company, launched a disruptive healthcare services provider, built thought leadership for a sales and marketing intelligence provider, assisted with the CEO transition of a health IT company, launched a new music technology venture, and supported positioning and awareness efforts for one of the largest technology companies in areas such as artificial intelligence. Show less

As chairman for the global technology practice, I focused on business strategy, brand positioning, corporate communications and stakeholder engagement for technology companies in both the consumer and enterprise markets. I played a lead role in winning more than $15 million of new business, including a major mobile communications provider that became the largest technology account in APCO’s 30-year history, as well as companies in the digital health and enterprise IT markets. I… Show more As chairman for the global technology practice, I focused on business strategy, brand positioning, corporate communications and stakeholder engagement for technology companies in both the consumer and enterprise markets. I played a lead role in winning more than $15 million of new business, including a major mobile communications provider that became the largest technology account in APCO’s 30-year history, as well as companies in the digital health and enterprise IT markets. I led branding projects for clients in areas including life sciences, IT services and enterprise software, working closely with clients’ senior executives to create and validate new branding, corporate narratives and key messages. As a hands-on practitioner, I provided senior counsel to technology clients in areas such as Internet of Things, smart cities, enterprise mobility and security. I supported several CEOs to position them as thought leaders by ghostwriting content such as bylined articles, speeches and social media content. I delivered milestone media coverage for CEOs and other senior executives that allowed them to reach the most senior business audiences.Taking an entrepreneurial approach, I led the development of ATDigitalHealth, an innovative joint venture with my previous agency, Text100, to help organizations leverage communications to accelerate the understanding and adoption of digital health technologies, and led the joint agency team that won the first client under the ATDigitalHealth brand. Show less

As regional director for Text100 North America, managed four offices in the U.S. and partnerships in Canada and Latin America, successfully leading the region through significant challenges such as the global economic crisis, driving unprecedented stability that included the retention of all top clients and restoring growth each of my last three years, including a period of over 20% growth.I previously ran the agency's New York office, helping to greatly expand its client roster and… Show more As regional director for Text100 North America, managed four offices in the U.S. and partnerships in Canada and Latin America, successfully leading the region through significant challenges such as the global economic crisis, driving unprecedented stability that included the retention of all top clients and restoring growth each of my last three years, including a period of over 20% growth.I previously ran the agency's New York office, helping to greatly expand its client roster and establishing it as a flagship office. I joined Text100 to lead the IBM account, which I supervised in the US and globally, driving greater collaboration, creating and training teams on new methodologies and ensuring quality service across 15 markets. Show less

Ran the NY technology practice, driving growth through greater collaboration with the corporate, healthcare and consumer practices, as well as partnering with other offices in the network. Led the creation of a life sciences sector and brought in the agency's first significant life sciences clients.

Section editor for hardware and peripherals

Parsippany, Nj

General assignment reporter

Passaic, Nj

Held a number of positions, including Assistant City Editor, and covered beats from State House to court house. Covered stories that included corruption investigations and arrests of two NJ mayors, the landmark Baby M custody trial, the Ice Man murder trial, a high profile gubernatorial election and the funeral of mob boss Anthony 'Tony Pro' Provenzano.

Ba, English, Journalism

Education record

Activities and Societies: Fencing club founder and captain

Engineering

Activities and Societies: Navy ROTC