Vice President, Digital Solutions
Columbus, Ohio, Us
Chief digital executive responsible for enterprise digital strategy, creating web and mobile experiences to market products, service clients and customers and leveraging emerging technologies to create new products and services.Led development of capabilities that enabled Alliance's interactive strategies in web, mobile, e-mail, social, search, display and other digital channels.Developed and executed mobile channel strategy including strategic investment plan, partnership selection, R&D, product development and implementation. Led development of mobile marketing, customer engagement and mobile payment products including a number of industry-first innovations in the credit/loyalty space.Managed operations, functionality, content delivery and user experience for 140 user-facing web properties (customer acquisition, engagement, service, bill presentment & payment).Strategy, M&A, research & development for digital initiatives.