Client Service Leadership, Office General Manager, Business Growth, Team Culture and Engagement,

Business Growth Management - Client Relations - Problem Solving - Team and Company Culture - Agency Leader

Client Service Approach & Team Development - Brand Strategy - Agency Growth Strategy - Senior Client Leader

-Oversaw all aspects of sales and marketing for key brands within the AB Import portfolio, including Stella Artois, Becks, Hoegaarden, Leffe, Lowenbrau, Kokanee, Boddington’s, Bass, Kirin, and Czechvar.-Selected as a member of the original Brand team to integrate InBev products into the AB marketing, selling, and distribution system as a result of the agreement negotiated by the senior management team.-Developed brand marketing plans, strategies, sales initiatives, budgets, and volume goals while considering sales data, trend analysis, and consumer segmentation strategy.-Led agencies in translating brand essence into creative executions, experiential programming, media strategies, digital marketing and point-of-sale materials; managed agencies on the development of Big Connection Ideas to targeted consumers; led brainstorming sessions; provided concise direction to align agencies with brand strategy.-Served as Brand Management representative on ABInBev North American Zone Import/Export Team managing logistics, legal, production, packaging, financials, and marketing of the importing and exporting of AB InBev brands.-Developed and executed Stella Artois Draught Ambassador program for entire AB wholesaler system, training sales personnel and creating an individual subject matter expert at 230 Stella Artois wholesaler operations.

-Promoted to the original team assigned to develop, market and implement A-B's preferred mobile selling system (Mobility) to the A-B wholesaler network.-Led a team of five marketing professionals in the original development and support of tools to incorporate all marketing resources into Mobility and communicate to wholesalers to maximize AB wholesaler investment.-Conducted field workshops and best practice seminars, produced promotional materials, and communicated with wholesaler sales representatives to increase the usage of Mobility, a direct link to improve retail execution. -Created, produced, wrote, and hosted a monthly program on company satellite network marketing the benefits and optimal utilization of the Mobility Selling System to the AB wholesaler system. -Instrumental in increasing the number of wholesaler co-op purchases of Mobility from 15% to 90% over a three-year period by showcasing its benefits with the related return on investment.

-Managed planning, development, communication, and execution of national retail marketing strategies, sales promotions, and point-of-sale elements to support flagship brands, Budweiser and Bud Light-Provided direction to multiple advertising and sales promotion agency teams in the development of creative marketing programs, including communication, execution, budgeting, and procurement.-Built relationships and handled all details with celebrities supporting brand programs, including Dale Earnhardt Jr., Tim McGraw, Wayne Gretzky, Cedric the Entertainer, Jillian Barberie, and Kenny Mayne.-Planned, developed, and executed key retail marketing strategies and solutions to build awareness and drive sales specifically for major retail chain accounts, including Applebee’s, Hooters, Exxon/Mobil, and Wal-Mart.

-Managed the negotiation and execution of media buys to promote the portfolio of beer products and the company’s family entertainment theme parks in various geographies targeting diverse demographics.-Provided leadership and direction to two media buyers, including training, coaching, motivating, and appraising to ensure all projects were completed at excellence, on time, and on budget.-Negotiated, purchased, and administered local sports sponsorships, stadium signage, and spot television activity to drive sales, market share, and attendance goals with a combined $19 million annual budget.-Built relationships with organizations, venues, media outlets, and collegiate and professional sports teams in small towns to major markets to facilitate the negotiation and coordination of various market promotional programs.