Scott Gaterman Email & Phone Number

St. Louis, Mo, Us

New York, New York, Us

Client Service Leadership, Office General Manager, Business Growth, Team Culture and Engagement,

St. Louis, Mo, Us

Business Growth Management - Client Relations - Problem Solving - Team and Company Culture - Agency Leader

Client Service Approach & Team Development - Brand Strategy - Agency Growth Strategy - Senior Client Leader

St. Louis, Mo, Us

-Oversaw all aspects of sales and marketing for key brands within the AB Import portfolio, including Stella Artois, Becks, Hoegaarden, Leffe, Lowenbrau, Kokanee, Boddington’s, Bass, Kirin, and Czechvar.-Selected as a member of the original Brand team to integrate InBev products into the AB marketing, selling, and distribution system as a result of the agreement negotiated by the senior management team.-Developed brand marketing plans, strategies, sales initiatives, budgets, and volume goals while considering sales data, trend analysis, and consumer segmentation strategy.-Led agencies in translating brand essence into creative executions, experiential programming, media strategies, digital marketing and point-of-sale materials; managed agencies on the development of Big Connection Ideas to targeted consumers; led brainstorming sessions; provided concise direction to align agencies with brand strategy.-Served as Brand Management representative on ABInBev North American Zone Import/Export Team managing logistics, legal, production, packaging, financials, and marketing of the importing and exporting of AB InBev brands.-Developed and executed Stella Artois Draught Ambassador program for entire AB wholesaler system, training sales personnel and creating an individual subject matter expert at 230 Stella Artois wholesaler operations.

St. Louis, Mo, Us

-Promoted to the original team assigned to develop, market and implement A-B's preferred mobile selling system (Mobility) to the A-B wholesaler network.-Led a team of five marketing professionals in the original development and support of tools to incorporate all marketing resources into Mobility and communicate to wholesalers to maximize AB wholesaler investment.-Conducted field workshops and best practice seminars, produced promotional materials, and communicated with wholesaler sales representatives to increase the usage of Mobility, a direct link to improve retail execution. -Created, produced, wrote, and hosted a monthly program on company satellite network marketing the benefits and optimal utilization of the Mobility Selling System to the AB wholesaler system. -Instrumental in increasing the number of wholesaler co-op purchases of Mobility from 15% to 90% over a three-year period by showcasing its benefits with the related return on investment.

St. Louis, Mo, Us

-Managed planning, development, communication, and execution of national retail marketing strategies, sales promotions, and point-of-sale elements to support flagship brands, Budweiser and Bud Light-Provided direction to multiple advertising and sales promotion agency teams in the development of creative marketing programs, including communication, execution, budgeting, and procurement.-Built relationships and handled all details with celebrities supporting brand programs, including Dale Earnhardt Jr., Tim McGraw, Wayne Gretzky, Cedric the Entertainer, Jillian Barberie, and Kenny Mayne.-Planned, developed, and executed key retail marketing strategies and solutions to build awareness and drive sales specifically for major retail chain accounts, including Applebee’s, Hooters, Exxon/Mobil, and Wal-Mart.

St. Louis, Mo, Us

-Managed the negotiation and execution of media buys to promote the portfolio of beer products and the company’s family entertainment theme parks in various geographies targeting diverse demographics.-Provided leadership and direction to two media buyers, including training, coaching, motivating, and appraising to ensure all projects were completed at excellence, on time, and on budget.-Negotiated, purchased, and administered local sports sponsorships, stadium signage, and spot television activity to drive sales, market share, and attendance goals with a combined $19 million annual budget.-Built relationships with organizations, venues, media outlets, and collegiate and professional sports teams in small towns to major markets to facilitate the negotiation and coordination of various market promotional programs.