Scott Beasley Email & Phone Number

Sunshine Coast, Qld, Au

Sunshine Coast, Qld, Au

Sippy Downs, Queensland, Australia

Undertaking a PhD research project within the School of Law and Society at the University of the Sunshine Coast, Queensland, Australia. Employed by USC as a sessional tutor for undergraduate subjects.

Perth, Western Australia, Australia

FinTech Services Australia is an innovative financial services company delivering market leading solutions to customers across Australia. The business in based in Perth, Western Australia. I am leading the Marketing function within the business and contributing to the strong growth the business is achieving.

Sydney, Australia

OODA Consulting Group is a boutique Human Resource (HR) focused consultancy business based in Sydney, Australia. In my capacity at OODA, I managed the completion of various assigned HR briefs.

Yangon, Myanmar

JFE Meranti Myanmar was formed through a joint venture between JFE Steel Corporation, Meranti Steel, JFE Shoji Trade Corporation, Marubeni-Itochu Steel Inc and Hanwa Co., Ltd. These five companies formed the JV to produce and sell hot-dip galvanized and colored flat steel products for the building and construction sector in Myanmar and export markets. The JV constructed it's plant near Yangon in Myanmar and launched operations in late 2019. Total investment in the project is approximately $85 million US dollars. I had full responsibility for Go-to-Market execution and all domestic and export sales, marketing and business development activities for JFE Meranti Myanmar Co. Ltd.

Sydney, New South Wales, Australia

Standard Communications Pty Ltd is an Australian owned private company that generates revenue through the manufacture, distribution and service of electronic communications equipment, mainly under the GME brand. The company employs approximately 220 people and is headquartered in Sydney, New South Wales.

West Sacramento, California, Usa

Business Description: ASC Profiles LLC is the leading manufacturer of steel roof and wall products and structural roof and floor deck in the Western U.S., servicing customers from eight locations. ASC Profiles, Inc. services various segments of the steel construction industry through its three divisions, AEP Span, ASC Steel Deck and ASC Building Products. • Directing and overseeing ASC’s sales and customer service functions ensuring the department’s resources and sales plan are aligned to achieve maximum sales volume and profitability•Driving financial accountability through the development of an annual sales plan in support of organizational strategies and financial objectives•Continuously supporting sales plan objectives and meet organizational expenditure requirements including Profit and Loss (P&L) accountability based on budgeted sales and margin• Determining the revenue and expense budget for sales ensuring that revenue goals are met or exceeded by working in partnership with other members of the senior management team to improve the overall business financial performance

Melbourne, Australia

Responsible for managing strategic business development projects within the BlueScope Steel Group.

Perth, Australia

General management• Overall accountability for all business operations including safety performance, financial results, business planning, marketing strategy, product & service commercialisation, marketing communications, HR management, information technology, key supplier and stakeholder management. Directly managing three direct reports and seventy indirect reports. Delivered YOY EBIT improvement on AUD$50 Million business.

Brisbane, Australia

General management• Overall accountability for all business operations including safety performance, financial results, business planning, marketing strategy, product & service commercialisation, marketing communications, HR management, information technology, key supplier and stakeholder management.• Directly managing seven direct reports and seventeen indirect reports.• Direct account management of the businesses four largest customers.• Reorganised the business Quality Management system to align with corporate best practice.

Melbourne, Australia

• Direct responsibility for market planning, marketing strategy, product & service commercialisation, marketing communications, strategic account management, national customer service call centre, sales effectiveness project roll Managing six direct reports and ten indirect reports in multiple locations.• Successfully managed the full deployment of a national sales effectiveness improvement project delivering target EBIT improvement.• Led the development, deployment and monitoring of value propositions for target building & construction, mining, oil & gas, manufacturing and transport sector customers.• Reorganised the business marketing and strategy development process, including target setting and review mechanisms.

Bangkok, Thailand

• Led project across BlueScope Asia footprint (including China, Thailand, Malaysia, Singapore, Indonesia, Vietnam & India) driving implementation of best practise sales and marketing processes with in-country teams. Developed and implemented a formal audit process to monitor implementation and ensure benchmark proficiency levels maintained.• Completed value creation review within ASEAN project team as part of BlueScope wide value creation and business strategy review project facilitated by McKinsey & Co consultants. • Successfully project managed implementation of regional value creation projects including Pricing Optimisation (with Deloittes), CRM framework (internal best practice) and Value Proposition process (with ReInvenutres). • Managed on time and on budget execution of FY08 Asia region Marcom program and regional product launch of New Clean COLORBOND® steel through virtual Marcom team and external creative partners, sponsorship partners, suppliers and value chain stakeholders.

Ho Chi Minh City, Vietnam

• Reporting to the business President, my responsibilities covered the full range of marketing, communications and business development activities.• Developed the go-to-market strategy for the new business including product range, channel to market, price positioning, supply offer and integrated marketing communications that supported the business being EBIT positive in its first full year of operation and achieving target sales revenues.• Successfully recruited and built marketing and business development team (eleven local Vietnamese employees) from scratch to full capability in Ho Chi Minh City and Hanoi offices. • Implemented a channel partner program that increased the principal distributors from two to five and increased direct customer sales base from thirty to over eighty delivering 40% sales volume increase.• Delivered integrated above and below the line marketing communications programs in conjunction with Bates 141 Asia agency.

Sydney, Australia

Key responsibilities and achievements in this role included:Regional role identifying, prioritising and progressing key strategic business development initiatives for the BHP Steel Asia group businesses resulting in incremental EBIT generation across the group. Led regional project to maximise sale of BHP Steel packaged steel solutions to foreign aid and emergency authorities throughout Asia resulting in increased sales volumes from FY03.Contributed the sales and marketing input for the Vietnam steel coating business pre-feasibility and feasibility submission documents presented to the BHP Steel Board. The Board approved the project with spend of US$105m.Left this role to take up appointment as VP Marketing, BlueScope Steel Vietnam based in Ho Chi Minh City.

Sydney, Australia

Key responsibilities and achievements in this role included: Responsible for go-to-market offer, marketing plan, business development and key account management functions for newly commissioned BHP Steel painting facility near Sydney. Developed and executed the marketing plan contributing to achievement of target year one sales volumes, margin targets and capacity utilisation levels for the new facility.Expanded sales of the innovative COLORGRAIN® steel product into several new export markets including China, South Africa, Dominican Republic and the UK generating A$1.4M in incremental revenues in FY01. Liaised with joint technology partner Akzo Nobel to improve the operating capability window for the new facility resulting in increased FY01 sales and improved operational yield %.Left this role to take up the Market Development Manager position with BHP Steel Asia based in Sydney.

Kuala Lumpur, Malaysia

Key responsibilities and achievements in this role included:Responsible for all market development activities within the Malaysian region (including peninsula Malaysia, Sarawak, Sabah and Brunei) and Manufacturing customer key accounts. Championed the steel house framing market development initiative with the stretch first year sales target of 2,000 tonnes achieved and five new core customers developed in FY00.Increased sales volumes to my manufacturing sector key accounts by average 15% yoy through implementation of account plan initiatives.Left this role to take up the Market Devt Manager position with BHP Steel based in Chullora.

Singapore

Key responsibilities and achievements in this role included: Responsible for go-to-market offer, marketing functions, business development and key account management at newly commissioned BHP Steel painting facility in Singapore. The facility was the operational end of a joint research project to test the commerciality of a revolutionary steel paint formulation developed in conjunction with Akzo Nobel.Led the commercialisation and market penetration of new COLORGRAIN® steel product into export markets generating an increased marginsExceeded FY98 & FY99 budget sales revenue and margin targets to my key account customers; Contributed to the business achieving start up year sales targets, revenues and exceed forecast profit margins on sales of new COLORGRAIN® steel product.Left this role to take up the Market Development Manager position with BHP Steel Malaysia based in Kapar near Kuala Lumpur.

Doctor Of Philosophy - Phd

Activities and Societies: HDR Student Representative to USC Research Committee, HDR Representative for USC School of Law and Society.

Doctor Of Philosophy - Phd, Research Methodology And Quantitative Methods

Successfully completed two advanced PhD research preparatory subjects - MGMT6044 Introduction to Business Research Methods and MGMT4006.

Master Of Social Science, Asian Government

Asian Economics, Political Science, Comparative studies, Chinese language, Dissertation on Chinese Trickle Down Economic Theory

Bachelor Of Commerce, Marketing And International Business

Activities and Societies: U19 Bond University Premiership Rugby Team, Dragon Boat Team MemberInaugural 892 Bond Uni student. Marketing.