Marketing Manager
Disney Destinations International
Orlando, Florida Area
Formulated mutually-beneficial co-marketing strategies with world-class companies including McDonalds, Kellogg’s, Coca-Cola, Hewlett-Packard, Dole, General Motors, and Kodak. Executed retail-based consumer promotional programs that generated significant product sales increases and retail point of sale presence. Created Disney IP based premiums for product in-pack and sweepstakes for on-pack sales promotions and co-developed supporting elements for television, radio, print, and digital distribution. Produced strategic briefs and plans directing internal/external creative, media, and PR agencies. - Propelled customer activation, brand interaction, and lead generation through the creation and execution of national experiential target market tours and events. - Drove volunteerism growth significantly nationwide, Disney Parks bookings vs. prior year, and awareness levels to record highs during the recognized “Give a Day, Get a Disney Day” national campaign. - Awarded Promotion and Multi-Discipline Campaign and Best Promotion of the Year in 2010 by PROMO Magazine. - Created national in-store and cross-media promotion with McDonalds featuring Disney Character inspired toy figurines and national consumer sweepstakes as part of the “Disney 100 Years of Magic” campaign. - In-pack premium offer increased Happy Meal sales and national sweepstakes drove leads and call volume levels for Disney Parks.