Scott Farrell Email & Phone Number

United States

Boston, Massachusetts, United States

Keen is the only next-generation SaaS marketing mix system. Unlike old-fashioned marketing mix modelers, Keen provides historical performance measurement AND predictively and prescriptively optimizes ongoing marketing spending choices. We do this across all channels, and we tie marketing investments to financial outcomes. Keen's solution offers a flexible, agile, forward-focused, continuous-improvement mindset for marketing spend performance management.As Senior Director of Business Development, while disrupting the marketing analytics space, I help brand marketers quickly and smoothly evolve into a flexible, agile, forward-focused, mindset for marketing as an investment rather than a spend.

Somerville, Massachusetts, United States

Project-based role advising early-stage businesses on sales, brand, and content.

Greater Boston

Consumer behavior has been changing at a rapid pace, all the more so in an omnichannel world. With all of our internet-connected devices, brands and retailers have an opportunity to help their customers to make easy and relevant decisions. Locally, founded by retailers, build a solution to help thousands of stores present their current inventory to nearby shoppers using eCommerce tactics. We provide brands and retailers with novel last-mile fulfillment options like in-store pickup and same-day delivery along with the actionable data to help drive better shopper experiences and increased revenues.I was recruited to stand up Locally's first Customer Success Management program with best practices to drive long-term client (customer) satisfaction, expansion revenue, and collaborative platform innovation.

Boston

Promoboxx is a SaaS retail marketing platform to increase retailer mindshare and consumer engagement with products that drive retailer activation, consumer performance, and in-store sales.* Inaugural hire to help design and structure new functional team within the commercial group.* Managed $2.5M book through customer lifecycle including new contract negotiations for expansions.* Implemented and mentored on value-focused initiatives relative to onboarding, continual training, and customer cadence to ensure strong renewal and expansion.* Championed new product issues critical from the commercial side into the product roadmap and implementation.* Streamlined processes for renewals and collaboration with sales team

Toronto, Montreal, Boston

People trust people more than they do corporations. 66% of Millenials block ads - yet 80% are influenced to purchase by recommendations by friends/family. I consult with brands and agencies to implement people-media that drives measurable awareness, trial, and sales uplift. • Led relaunch of BzzAgent Canada which only had one client since 2013; 5X growth, P&L, operations, and compliance responsibility.• Negotiated master service agreements with major clients including a direct competitor to dunnhumby's parent company Tesco.• Developed country-specific pricing, messaging, and go-to-market plans for brand and e-comm media.• Implemented amendments to insure operations were current with Canadian marketing and regulatory standards.• Leveraged market intel to assist with Brazil, UK, and US market business efforts.• Coached and trained new staff in UK, US and Brazil markets.

Boston, Ma

• Built and grew major accounts; annual quotas between $2M - $2.5M (CPG, OTC, Toys).• Negotiated multi-year master vendor agreements.• Worked closely with product and marketing teams to expand the product feature-set and refine positioning.• Core commercial leader developing new solutions for an industry-leading suite of social marketing solutions.• Mentored and led teams through reorganizations and integrations after acquisition of BzzAgent by dunnhumby.• Sales Leader for all new hire on-boarding and training.

Boston, Ma

Strategic sales consultant to global brands looking to drive trial, awareness, engagement, and sales using proven social & shopper marketing strategy.• Recruited back by CEO/Founder to help rebuild core senior sales team.• Established new direction with focus on emerging and non-traditional accounts.• Selected by Executive Leadership to represent BzzAgent team in integration meetings with dunnhumby Ltd.

Advised early-stage business on social/influencer strategies and sales.

Burlington, Massachusetts, United States

Awareness was an industry-leading provider of enterprise-grade social marketing software solutions (SaaS).* Targeted and grew long-term relationships with top-tier strategic clients for a new-to-market application in a rapidly changing market. * Developed and managed a new region consisting of the western half of the United States.* Engaged with C-level marketing executives and influencers to develop appropriate solutions strategies.* Worked closely with product and marketing teams to expand the product feature-set and refine positioning.

Boston, Ma

Responsible for identifying and building opportunities for BzzAgent's Digital Solutions Portfolio of online word-of-mouth marketing programs (Frogpond, etc.).• Led building of Digital Solutions portfolio business from $0.0 to $1M+ business in the first year.• Developed and managed U.S. and international markets as well as strategic partners and re-sellers.• Developed and presented program solutions to C-level executive decision makers.• Successfully introduced new product extensions and solutions by building informal product teams.• Member of internal team to redesign existing platforms for digital social media.• Recognized by senior management for successfully running “a startup within a startup”.

Boston, Ma

• Identified and built opportunities with key accounts over multiple industries, agencies, and media companies within multiple territories.• Developed large multi-state regional territory (Mountain & Pacific time zones, NJ) and business by cultivating client relationships; traveling to present WOM media platform and solutions in person.• Managed full spectrum of sales process from prospecting through contract negotiation to close with C-level executives.• Worked closely with creative and research groups internally to build effective and appropriate strategic solutions.• Recognized for winning business with new verticals and developing new product models to meet those needs.• Helped develop new training modules and presentation tools.

* Managed department of Division Sales Coordinators to leverage information, resources, information and insights to senior sales management.* Responsible for designing, producing and training best practice selling tools to manage channel business and distributor re-sellers, including market-specific annual business and promotion plans. * Defined strategic planning process for sales* Played a key role with other leaders in Sales, Brand Development, and Operations departments to build and execute upon a tertile forecasting system.* Cultivated strong relationships with sales force and distributors.* Planned, programmed and executed multiple market product launches* Awarded President's Choice; Extra Mile; Division of the Year; et al.

* Constructed programs, templates, tools to compile, track, and analyze sales data to determine trends and identify opportunities* Analyzed and evaluated all divisional and national programs' performance vs. objectives and ROI* Distributed and communicated market plans, budgets, sales goals and trends analysis * Served as communication hub and resource center to all internal customers* Also: Sales manager for all wholesalers in West Virginia and Mississippi. Increased sales volume 11%

Managed $1M space expansion project. Sourced and coordinated with outside vendors, architects, design firms, and building management. Planned and executed multiple phase build-out. Co-designed and implemented security systems and policy. Managed the revision of the company sales and procedure manuals.

Manged publicity, media and promotional events to generate awareness and qualified leads for new field staff and host families. Provided marketing support and training for field staff of 250. Instrumental in the development and definition of the Marketing Department at EF Foundation

Produced on-campus educational programs for students from over 25 countries at seven North American campuses.