TALL MIND is a result-driven digital marketing consulting and services boutique agency. I coach business owners, CEO’s, other C-Level execs and marketing leaders how to maximize the effectiveness of their marketing efforts. I audit their digital marketing campaigns, budgets and strategies to find opportunities for growth or optimization. After the auditing is completed, then I propose solutions that will increase exposure, clicks, leads, sales and the profitability of each marketing program. The work is primarily in the Ecommerce and Demand Generation space. Clients in the following industries:Clothing & Apparel ConstructionConsumer ElectronicsCreative ServicesCosmeticsDietary Supplements HealthcareHealth & WellnessHome ServicesLuxury FootwearMetal FabricationQuick-Service RestaurantTraining & Coaching

1st American is a multimillion-dollar local family-owned and operated home services company, offering a myriad of HVAC & Plumbing services to homeowners and local business, since 2008. I was hired by the CEO to maximize their lead flow, increase ROI and profitability, develop business analytics that would help the company grow, become more profitable and optimize operations.Software: Adobe Creative Suite, Dialpad, Facebook Ads & Pages, Google Ads, Google Analytics, Google Business Profile (GMB’s) Google Local Services Ads (LSA’s), Hubspot, Mailchimp, Podium, SEM Rush, Service Titan, WordPress, Yelp

Rustica (acquired Artisan Hardware where I worked) is a multimillion-dollar manufacturer and online retailer of premium home and furniture products: offering quality doors, hardware, tables, and much more. I was hired by the CEO to optimize their marketing operations and make them more profitable. I managed digital strategy, and ecommerce operations. This included the management of a million-dollar digital advertising budget that spanned several different channels and platforms. I also managed their agency relationships and marketing team.Software: AdRoll, Adobe Creative Suite, Criteo, Drip, Facebook Ads, Google Ads, Google Analytics, Google Optimize, Klaviyo, Optimizly, SEM Rush, Shopify, WordPress

Nature Sunshine is a 50-year-old publicly traded international health and wellness company with over 300 million in revenue. They operate in a dozen markets across the globe. I was the leader of the digital marketing and ecommerce group that accounted for $80m in revenue which was 50% of their US revenue. I directed their largest online sales day and week in company history through digital strategies. My responsibilities included the website, social media, email marketing, SEO, SEM, text and the mobile app. I created digital objectives and strategies to grow ecommerce revenue and the adoption of distributor facing tools. I championed new analytics and reporting strategies to measure the impact of all digital projects. Through my leadership, I helped the organization transition into using data analytics to drive decision making, with a focus on ROI optimization.Software: Adobe Creative Suite, ExactTarget, Facebook Ads, Google Ads, Google Analytics, Oracle, Salesforce, SEM Rush, WordPress

Mountain America is the 2nd largest credit union in Utah and the 12th largest in the nation with 14 billion in assets, 1 million members and 95 branches. MACU also has branches in 5 other states. I managed the digital marketing team, web and mobile development team, user experience designers responsible for the website and mobile banking app. I prioritized all web development projects and managed an ongoing roadmap.Software: Adobe Creative Suite, Crazy Egg, Kentico, Eloqua, SEM Rush, Qualtrics, WordPress

Ivanti (formerly LANDESK) is an international fortune 100 IT solutions company operating in a dozen countries with handful of platforms. They have 38K customers using their products, that are installed on 40M devices. I managed their global web team that was responsible for 14 websites in 10 languages. This included LANDESK.com (10 languages), Shavlik.com, Wavelink.com, LetMobile.com, Naurtech.com and a dozen campaign micro-sites, targeted at IT directors and CIO’s. I was responsible for web design, development, SEO strategy, lead generation and user experience.Software: Adobe Creative Suite, Adobe Target, Crazy Egg, Ektron, Google Analytics, Marketo, Salesforce

XANGO was a very innovative company in their marketing, branding and product offering. They expanded rapidly across the globe into 40+ countries, with 2 million sales associates and reached 2 billion in cumulative revenue. They were the first company in the US to ink a sports jersey front sponsorship of Real Salt Lake. The company was acquired by Zija International in 2017. I was with the company during a period of hyper-growth and was repeatedly promoted over my 8-year tenure. I built XANGO’s award winning digital marketing team from scratch. The group consisted of 10-12 digital marketing professionals with expertise in web/product management, web development, content management, SEO, social media marketing, domain strategy and mobile app development. The group managed 50+ websites in 12 languages. I produced a monthly roadmap that set a daily course for the largest development team in the IT department.

BLC was a distance learning platform for medical professionals. I managed their video production in the studio and in the editing suite during postproduction. I also managed their website development team. I designed the company logos, their brand and user experience. I created content for their corporate websites and developed their SEO strategy. I streamlined all multimedia services from start to finish.

I produced multiple sports radio shows that were rated #1 in the morning and drive-time hours in Utah. I was also a live reporter at local sporting events. I produced the Utah Warriors (semi-pro football) games, along with BYU & Utah Football pre/post game shows. I produced the nationally syndicated Real Golf Radio program and built their website.

I worked for Layton during college and while putting my wife through nursing school. Layton is one of the largest commercial contractors in the state of Utah and is now one of the largest in the nation. I worked on some very big commercial projects in preparation for the 2002 Winter Olympics. I was chosen by the company to attend Layton’s 3-year leadership-training program for future leaders. The classes included management, leadership, communication, coaching and safety. I graduated from their leadership training program.