Scott Goldman's Location
Greater Indianapolis, United States, United States
Scott Goldman's Contact Details
Scott Goldman work email
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About Scott Goldman
Experienced digital content and content marketing leader, with expertise in strategic planning, project management, social media, SEO, digital and print development, editing and visual journalism. I bring people together, with a team-based approach that brings out the best in people, puts them in position to succeed and grow, and delivers efficient and sustained audience growth across multiple platforms. As senior director of content strategy at Angie's List, I led a content team of more than 70 journalists and content creators, editors, designers, mobile developers, videographers, photographers, social media experts and advertising operations. I'm also a partner and co-founder of a content consulting firm, with engagements in news media, websites, magazines and corporate communications. I've led top-performing teams at world-class organizations including The Washington Post, Advance Digital and Gannett. Past president of the Society for News Design, a leading international visual journalism organization.
Scott Goldman Work Experience Details
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Head Of ContentServicetitan Oct 2019 - PresentGlendale, Ca, UsCreating best-in-class content for the No. 1 home services SaaS company in the U.S. I work alongside an amazing team of content creators and content marketers — encompassing SEO, email, webinars & podcasts, web development and design, and content creation. As a team, we've driven 200% growth in earned pipeline in 2 years, and 260% growth in won CMRR over the same period. -
Founding PartnerMg Strategy + Design Jan 2002 - PresentWe work with media, associations, and NGOs, bringing each client's ideas to life with creativity and speed. We offer a full suite of services in digital design, engagement, strategy and marketing to help our clients reach, engage & inspire their audiences. Current and former clients include:Bloomberg, Energy Futures Initiative, Northwestern University, Stanford University, National Governors Association, National Association of Latino Elected Officials, Angie's List, CQ Roll Call, The Spokesman-Review, Orlando Sentinel, Lexington Herald-Leader, Archdiocese of Washington
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Chief Marketing OfficerEveryincome May 2019 - Oct 2019Vienna, Virginia, UsOversee all brand, marketing, content and design efforts for FinTech personal finance education start-up. Coordinate efforts between all aspects of the organization — including social, digital advertising, email, content marketing strategies. -
Vice President, Content StrategyEveryincome Nov 2018 - May 2019Vienna, Virginia, UsDirected all aspects of content development and strategy, including content creation, social media, video and content marketing for a FinTech early-stage start-up.
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Senior Director, Content Strategy & MarketingUsa Football May 2017 - Aug 2018Indianapolis , In, UsDirected content, marketing, social, video and analytics teams for USA Football. Combined separate content and marketing units into one cohesive group, establishing standards for content strategy and planning, SEO, email, social media strategy and video consistency.In month 3, shattered previous USA Football records for unique visits to content, increasing 425% month over month. From Q2 to Q3 2017, unique visits increased 220%, and social media engagement rose dramatically across all metrics.In first 6 months of 2018, unique visits to content rose 160% YOY — while engagement on Twitter rose 48% and Instagram engagement rose 72%. SEO metrics were rebuilt from zero within 8 months. Re-targeted audience focus to coaches, with 392% YOY increase in target audience growth in June 2018. -
Senior Director Of Content StrategyAngie'S List Sep 2014 - Nov 2016Denver, Co, UsCreated and implemented a new digital strategy that leveraged business goals, highly-focused digital content creation, user analytics, original video and a holistic editorial approach to bring AngiesList.com to a new level in content audience, as part of a multi-platform approach to content.In a two-year period, we delivered audience gains of more than 200% in unique visits to content — driving more than 28 million unique visits to content in 2016. Implemented digital-first publishing methods, with a curation approach to print magazine content and production. Streamlined print production methods and worked with sales leadership to increase print revenue and bring substantial gains to net margin for the bi-monthly print magazine. Managed teams in editorial, video, design and production while collaborating closely with multiple business and brand stakeholders, to drive record high audience growth and unprecedented print margins. Created multimedia team that implemented a new video platform and led to 400% YOY growth in video plays on AngiesList.com. Supervised all aspects of content creation at Angie's List, including web, mobile and print publications. Our content team consisted of more than 70 journalists and content creators, editors, designers, mobile developers, photographers, social media experts and advertising operations. -
Director Of ContentAdvance Digital Jun 2012 - Sep 2014Jersey City, Nj, UsAs director of the National Desk for Advance Digital, worked with content providers and digital producers and editors across Advance's news websites to create the best user experience across all digital platforms. The National Desk created original content and shares content across all Advance sites, and coordinated coverage of national news, sports and entertainment events. Specialized in SEO expertise, real-time news delivery and user engagement.Also worked with entertainment directors at all markets to create best practices, shared content and a national entertainment content strategy. Saw marked increases in page views and uniques for entertainment channel across all markets.Advance Digital is one of the country's largest and fastest-growing digital news companies, and is an industry leader in digital-first news gathering and delivery. We are a leading creator of highly interactive, community-based news and information websites — including AL.com, Cleveland.com, LehighValleyLive.com, MassLive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, PennLive.com, SILive.com and Syracuse.com. -
Director, Digital + VisualsThe Indianapolis Star Feb 2011 - May 2012Indianapolis, In, UsSupervised digital content creation and publishing for IndyStar.com, the largest news website in Indiana. Worked with all newsroom staff on social media expansion, real-time news coverage, SEO and multiple levels of engagement with digital audiences. Trained staff on best practices, video production and delivering breaking news across all digital platforms, while also overseeing daily print presentation. Managed major cross-departmental projects for Star Media. Led digital coverage of Super Bowl XLVI in Indianapolis, with outstanding results of 13 million Super Bowl-related page views in a two-week period. -
Senior Editor/VisualsThe Indianapolis Star May 2004 - Feb 2011Indianapolis, In, UsOversaw the design, photo and graphics departments, a staff of 45 visual journalists. Won multiple Society for News Design awards, numerous statewide honors in all disciplines as well as top-tier digital interactive awards from SND's Best of Digital Design competition. I led numerous cross-departmental projects, including two redesigns of the Star and two transformative web-width reductions which incorporated advertising, marketing, circulation and news departments. Also worked with top Gannett news leadership on several major national projects. In 2010-11, I served at the Operating Committee and Executive Committee level, working on strategic goals and planning for the company.
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PresidentSociety For News Design 2007 - 2008Past president of the Society for News Design, where I helped lead the international organization's growth into online and multimedia design, and digital communication with its members. Served six years on the executive committee of the organization, from 2003-2008.Also served as site chair and program director for the 25th SND Workshop in Washington, D.C., in 2003.SND has members in 26 countries and sponsors the world's largest news design competition. See more about our mission online at snd.org and read more each day about news design at update.snd.org
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Assistant Sports EditorThe Washington Post 1999 - 2004Washington, Dc, UsResponsible for daily, Sunday and special section design for the sports department of one of the largest news organizations in the United States. Created design styles and standards, executed award-winning redesigns and coordinated content planning with other top sports editors. -
Assistant Sports EditorThe Charlotte Observer 1995 - 1999Charlotte, Nc, UsDeveloped styles, designs and content strategies for the birth of the Carolina Panthers NFL franchise. Helped plan and execute two redesigns of the Observer, and worked as part of the newsroom's design leadership team. Also worked as Sunday sports editor and slot editor. -
Sunday Sports EditorPost-Star 1991 - 1993Responsible for design and planning as Sunday Sports Editor of 40,000-circulation paper, which became known as a perennial top sports section of its size by the AP Sports Editors during my tenure.
Scott Goldman Skills
Journalism
Content Strategy
Newspapers
Publishing
Social Media
Editing
Breaking News
Publications
Magazines
Editorial
Seo
Copy Editing
Multimedia
Ap Style
Content Management
Digital Media
Storytelling
Newspaper Design
Digital Strategy
User Experience
Graphic Design
Content Development
Quarkxpress
Management
Project Management
Online Journalism
Advertising
Blogging
Web Content
Proofreading
New Media
Web Content Management
Press Releases
Media Relations
Headline Writing
Corporate Communications
Feature Articles
Wordpress
Video
News Writing
Video Production
Copywriting
Online Publishing
Newsletters
People Management
Ap Stylebook
Scott Goldman Education Details
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Syracuse UniversityJournalism And Business -
Syracuse UniversityJournalism And Managerial Accounting
Frequently Asked Questions about Scott Goldman
What company does Scott Goldman work for?
Scott Goldman works for Servicetitan
What is Scott Goldman's role at the current company?
Scott Goldman's current role is Head of Content at ServiceTitan.
What is Scott Goldman's email address?
Scott Goldman's email address is sg****@****tan.com
What is Scott Goldman's direct phone number?
Scott Goldman's direct phone number is +131734*****
What schools did Scott Goldman attend?
Scott Goldman attended Syracuse University, Syracuse University.
What skills is Scott Goldman known for?
Scott Goldman has skills like Journalism, Content Strategy, Newspapers, Publishing, Social Media, Editing, Breaking News, Publications, Magazines, Editorial, Seo, Copy Editing.
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