Scott Goodacre Email and Phone Number
Director of Scott Digital. I build websites, look after Google and Facebook Ads, run training sessions, and help with digital strategies. I'm a qualified teacher with a degree in Journalism and a background in marketing and education.
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Marketing ConsultantScott DigitalHoughton Le Spring, Gb -
Senior Examiner And End-Point AssessorCim | The Chartered Institute Of Marketing Feb 2024 - PresentAs a senior examiner, I created the outline for the new Level 3 Content and Channels module as part of the revamped syllabus. This involved writing appropriate learning objectives and assessment criteria, as well as 150 multiple-choice questions for the module's assessment. I have to regularly review exam responses to ensure the questions are still fit for purpose.As an end-point assessor I have to decide whether apprentices' proposed projects give them the opportunity to achieve at… Show more As a senior examiner, I created the outline for the new Level 3 Content and Channels module as part of the revamped syllabus. This involved writing appropriate learning objectives and assessment criteria, as well as 150 multiple-choice questions for the module's assessment. I have to regularly review exam responses to ensure the questions are still fit for purpose.As an end-point assessor I have to decide whether apprentices' proposed projects give them the opportunity to achieve at least a pass grade in their apprenticeships. After this, I conduct their live assessments, asking them questions on the work they have done and carrying out professional discussions. I assess on the L4 Marketing Executive and L6 Marketing Manager standard. Show less -
Advanced Practitioner (Marketing)The Jga Group Jan 2021 - PresentUnited KingdomMy role with The JGA Group involves working with learners, tutors, and coaches across the marketing programmes. I ensure that learners are on track to achieve their qualifications with a relevant timeframe, holding monthly meetings to discuss cohorts and identify any potential issues in plenty of time.I also deliver sessions on the Marketing Assistant Level 3 and Digital Marketer Level 3 apprenticeship standard. My learners have achieved a 100% pass rate during my time delivering these… Show more My role with The JGA Group involves working with learners, tutors, and coaches across the marketing programmes. I ensure that learners are on track to achieve their qualifications with a relevant timeframe, holding monthly meetings to discuss cohorts and identify any potential issues in plenty of time.I also deliver sessions on the Marketing Assistant Level 3 and Digital Marketer Level 3 apprenticeship standard. My learners have achieved a 100% pass rate during my time delivering these courses. Show less -
Digital Marketing ConsultantScott Digital Mar 2020 - PresentNorth East EnglandI’m a digital marketing trainer and consultant. I help businesses learn more about digital marketing as well as create strategies to help them take control of their own marketing.I also design and develop websites and run online advertising campaigns. I am an accredited Google Partner.Although I have been working on a freelance basis for a number of years, I went into full-time self-employment in March 2020. -
OwnerThe Online Rule Dec 2013 - PresentUnited KingdomThe Online Rule analyses and shares good practice in digital marketing among sports teams. I built the site, create content for it, and run the social media feeds. -
Training LeadDigital Allies - Delivering New Audiences Through Digital. May 2019 - Feb 2020Houghton Le Spring, Tyne And Wear, United KingdomI was employed by Digital Allies to develop and grow the training side of the business. My role involves generating new business leads, completing training proposals, and then creating training materials to be delivered. During my time with the business I tendered for and won one of the biggest funded training contracts in the north east. When I joined, training was a minor concern for the business. When I left, it was generating a high return on investment and weeks regularly hit full… Show more I was employed by Digital Allies to develop and grow the training side of the business. My role involves generating new business leads, completing training proposals, and then creating training materials to be delivered. During my time with the business I tendered for and won one of the biggest funded training contracts in the north east. When I joined, training was a minor concern for the business. When I left, it was generating a high return on investment and weeks regularly hit full training capacity. Show less -
Digital Marketing Trainer And CoachCode, The Centre Of Digital Excellence Oct 2018 - Apr 2019Sunderland, United KingdomI joined Code with the brief of creating their digital marketing apprenticeship offer. I was responsible for building the curriculum, to the City and Guilds specification, and developing the materials for teaching. I took the lead on the delivery of the units and prepared learners for their exams. I was also responsible for carrying out workplace assessments for the learners.
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Social Media And Digital Marketing Technical TrainerBaltic Apprenticeships Nov 2015 - Oct 2018United KingdomI was one the trainers on the Level 3 Social Media and Digital Marketing Apprenticeship. I trained apprentices working across the country and helped them gain their qualifications through a mix of online courses and classroom teaching.I also developed part of a Level 4 course for our learners that went live towards the end of 2016. -
Content StrategistWe Are Myrias Feb 2017 - Jul 2017Stockton, Teesside, UkI worked at We Are Myrias alongside my full-time commitments, looking after social media accounts for the company's clients on a freelance basis.
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Senior Marketing OfficerNorthern Housing Consortium Mar 2014 - Oct 2015Sunderland, United KingdomAs Senior Marketing Officer I had responsibility for the company's marketing budget. I was also responsible for the marketing of the NHC. As part of the role I produced marketing materials including sponsorship materials, member toolkits, board toolkits, membership brochures, and case studies for all aspects of the business, as well as updating the website and social media activity.During my time at the NHC I developed a new website and ticketing system for the Consortium, using my… Show more As Senior Marketing Officer I had responsibility for the company's marketing budget. I was also responsible for the marketing of the NHC. As part of the role I produced marketing materials including sponsorship materials, member toolkits, board toolkits, membership brochures, and case studies for all aspects of the business, as well as updating the website and social media activity.During my time at the NHC I developed a new website and ticketing system for the Consortium, using my experience of Wordpress, HTML, and CSS. I also reduced the company's reliance on external design agencies through my experience using the Adobe Creative Suite.I oversaw the NHC's email activity, using Mailchimp to monitor open rates and click rates to make sure content was working. One of my main achievements was championing the use of analytics in marketing, particularly Google Analytics, to provide regular reports to EMT and allow the organisation to see which content was useful to its members. Show less -
Marketing And Communications ManagerHuddersfield New College May 2012 - Mar 2014Huddersfield, United KingdomAs the college's first full-time Marketing employee, my role was to establish the Marketing department in order to compete with our two nearest competitors in an increasingly competitive market. I was responsible for the college's social media accounts, the annual college prospectus, all public relations activity, in-house photography and the college website. I also designed a lot of the internal marketing material using the Adobe Creative Suite.I looked after all college… Show more As the college's first full-time Marketing employee, my role was to establish the Marketing department in order to compete with our two nearest competitors in an increasingly competitive market. I was responsible for the college's social media accounts, the annual college prospectus, all public relations activity, in-house photography and the college website. I also designed a lot of the internal marketing material using the Adobe Creative Suite.I looked after all college photography, ensuring that all photography was representative of the college's diverse student body and also challenge traditional stereotypes. My job as manager involved completing annual performance reports and ensuring we got the most out of our annual budget.In my first year I managed to secure over £19,000 worth of coverage for the college in local newspapers, as well as have us featured on ITV's Calendar and BBC Look North. Applications to the college also increased by 3%.I also redesigned the website, cutting hosting costs and implementing SEO strategies that resulted in a monthly traffic increase to over 30,000 users per month. Show less -
Media Studies TeacherHuddersfield New College Aug 2011 - Jul 2012Huddersfield, United KingdomI taught AS and A2 Media Studies on the WJEC syllabus. -
Founder And EditorThe Music Magazine Dec 2006 - Jul 2011United KingdomI founded The Music Magazine while I was in my first year of university studying for my degree in journalism. I taught myself how to use Wordpress and built and maintained the site.I used social media and online tools, as well as picking up elements of SEO, to grow a following. At its peak the site was attracting over 30,000 unique users per month, and had 30 freelance writers contributing. I ran the admin side, such as liaising with PR agencies and co-ordinating the writers, but also… Show more I founded The Music Magazine while I was in my first year of university studying for my degree in journalism. I taught myself how to use Wordpress and built and maintained the site.I used social media and online tools, as well as picking up elements of SEO, to grow a following. At its peak the site was attracting over 30,000 unique users per month, and had 30 freelance writers contributing. I ran the admin side, such as liaising with PR agencies and co-ordinating the writers, but also interviewed bands and reviewed CDs for the website too.I sold the website name to focus on moving to Huddersfield New College and the start of my teaching and marketing career. Show less
Scott Goodacre Skills
Scott Goodacre Education Details
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Post Compulsory Education And Training -
Journalism
Frequently Asked Questions about Scott Goodacre
What company does Scott Goodacre work for?
Scott Goodacre works for Scott Digital
What is Scott Goodacre's role at the current company?
Scott Goodacre's current role is Marketing Consultant.
What schools did Scott Goodacre attend?
Scott Goodacre attended University Of Sunderland, University Of Sunderland.
What skills is Scott Goodacre known for?
Scott Goodacre has skills like Marketing Communications, Public Relations, Social Media, Marketing Strategy, Editing, Social Media Marketing, Internal Communications, Public Speaking, Marketing, Copywriting, Advertising, Media Relations.
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Scott Goodacre
London
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