Scott Gordon Email & Phone Number

Us

I've built and manage a strategic consultancy providing end-to-end sales, marketing, and product support for startups and early stage tech companies.- Founded and managed emerging go-to-market technology marketing consultancy.- Assumed lead sales & marketing role for clients, launching and marketing technology products andSaaS solutions in fields such as security software, entertainment, content delivery, and mobile.- Developed and implemented marketing strategies for SaaS solutions. Directly involved in all aspectsof software marketing, such as competitive and S.W.O.T. analysis, product development, productmessaging and material creation, branding, advertising, and public relations.- Managed product development by domestic and overseas software development teams.- Expertise in: Sales & business development; Project management and development; Productdevelopment; Marketing strategy development and execution; Lead generation, customer acquisition and monetization; Channel and partner marketing; Affiliate programs creation/ management; Public Relations.

Princeton, New Jersey, Us

At Adstra, we're leading a paradigm shift in how data is used in marketing today. Customer First. Privacy First.In my role as Executive Vice President of Sales, I led a team that identified and closed new business opportunities which utilize Adstra's best-in-class data marketing identity solutions.

Princeton, New Jersey, Us

I'm excited to be working with a trusted team of professionals, helping to revolutionize the data industry by making marketing data more available, transparent, and portable to the marketer. All of this is accomplished through a "consumer privacy first" approach.

Chicago, Illinois, Us

During my (admittedly short) tenure at TransUnion, I was part of a small strategic team responsible for creating and executing TransUnion's digital credit strategy. This included leading sales of TransUnion's digital credit solutions, establishing strategic partnerships, and contributing to M & A evaluations. I left TransUnion when I was recruited to help launch a data startup (Adstra) with a group of data industry icons.

Recruited by $1B credit business to launch new Digital Credit Marketing solution. Key Accomplishments Launched company's flagship digital FCRA product within three months of taking role. Coordinated sales teams across diverse business units and partner companies. Successfullynegotiated intra-company revenue share agreement across four highly competitive business units. Redesigned cross channel attribution processes, improving attributable ROI from campaigns. Optimized performance of campaigns, delivering consumer leads a significantly more profitable ROIthrough digital marketing. Secured increased campaign spend from clients.Key Responsibilities Led the launch of Experian's Digital Credit Marketing solution, which is the FCRA compliantdelivery of firm offers of credit through digital channels. As the business owner, responsibilities included:• Product development within FCRA compliance restrictions, revenue forecasting,internal/external sales training, internal/external partnership coordination, and managing a teamof product SME / Sales Consultants assigned to the product.• Actively participated as player/coach in all aspects of highly technical sales process to securemulti-million dollar opportunities. This includes solution development, identifying prospect clients, scoping integration, selling solution, negotiating deal terms, finance approval, drafting legal contracts and adhering to strict corporate compliance guidelines, and managing the team responsible for operational implementation, campaign execution, and campaign measurement.• Public speaking presentations at industry events, interviews with media, and PR.• Collaborating with internal and external resources to identify and resolve issues with product andoptimize performance.

Promoted within organization to manage new business sales team. Key Accomplishments In 24 months grew revenue from less than $1 million to $9 million, breaking record for group. Developed and successfully executed strategy to achieve 107% of goal in 2014 (new clients), whiledelivering 90% margin on diverse book of business. This was the second best in the division, on aYOY goal growth of 142% from the previous year. Broke revenue records for new clients in 2014 and 2015. Grew revenue over 200% YOY in 2015through a diversified set of clients. Closed largest enterprise deal in division history in 2015, a multi- year, multimillion dollar global contract with world's largest mobile/social network, as well as contracts with the world's largest online search company, and enterprise wide agreements with two advertising agency holding companies. Recognized as business unit “MVP” in 2014. Experian “Elite” in 2015.Key Responsibilities Architected complex integrations between client systems and company solutions. Managed national sales team responsible for creating strategic partnerships and licensing Experianmarketing data and SaaS solutions to clients. Responsible for all management duties, including strategy, forecasting, budgeting, team building,global business unit coordination, and mentoring / managing direct reports. Spearheaded sales integration of acquired companies into Experian business units.

Joined Experian to launch and grow start-up Digital Advertising Services division, focused on people-based global addressable marketing.Key Accomplishments Identified prospects, negotiated contracts, and closed deals which enabled company's cross channelIdentity Graph. Exceeded goal by 326%. Recognized as top salesperson for intra-company sales referrals. Led sales team in total number of partner deals closed in 2012. Business unit “MVP” in 2013.Key Responsibilities Secured new client contracts and drove impressive YOY revenue growth with commoditized productset in crowded marketplace. Identified, negotiated, and closed numerous profitable new strategic digital partnerships in channelssuch as social, mobile, display, and addressable TV. As Technical Sales Consultant / Sales Engineer, worked directly with advertiser & agency clients.Prepared and delivered technical presentations selling product and services. Planned and modifiedproducts to meet client needs. Expanded solutions based upon market trends. Experienced in selling to clients in verticals such as finance, entertainment, auto, travel, retail, andCPG.

Costa Mesa, Ca, Us

Established profitable partnerships for Experian's direct to consumer identity theft protection solution, ProtectMyID.

Served as Managing Director of TechTransform, a Go-To-Market technology consultancy specializing in accelerating and commercializing technology companies. In this role, I led the TechTransform operational team, managing all day-to-day activities for TechTransform's technology related start-up clients. Specifically, I :Managed emerging technology marketing consultancy for startup tech companies, reporting directly to board of directors and CEO. Assumed lead marketing role for clients, launching and marketing technology products and SaaS solutions in fields such as security software, entertainment, content delivery, and mobile. Developed and implemented marketing strategies for SaaS solutions. I was directly involved in all aspects of software marketing, such as competitive and S.W.O.T. analysis, product development, product messaging and material creation, branding, advertising, and public relations. Managed domestic and overseas software development teams.This role utilized my expertise in project management and development, marketing strategy development and execution, lead generation, customer acquisition and monetization, channel and partner marketing, affiliate programs creation/ management, and public relations.

Los Angeles, Ca, Us

Recruited during consulting contract to run business development / sales / marketing operations. Responsible for strategic revenue growth of B2C cyber security software solution. Managed retention program for 1 million plus member base. Increased YOY retention 30% + .  Negotiated strategic sales, marketing and partnership agreements. Redesigned company sales channel program. Contributed to the development of Company’s vision and strategy. Reported directly to the CEO.

Chicago, Il, Us

Served as board member of the American Marketing Association, Los Angeles chapter.