Scott Gordon

Scott Gordon Email and Phone Number

I enable effective marketing through Identity & Attribute data - Ex Experian - Ex Transunion @ Epic Innovations, Inc.
Scott Gordon's Location
Santa Barbara, California, United States, United States
Scott Gordon's Contact Details
About Scott Gordon

I'm passionate about technology. This passion has given me the opportunity to build and lead teams focused on the intersection of cross channel digital advertising / marketing technology and big data. My background includes extensive sales, business development, strategy, M & A, and product experience.

Scott Gordon's Current Company Details
Epic Innovations, Inc.

Epic Innovations, Inc.

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I enable effective marketing through Identity & Attribute data - Ex Experian - Ex Transunion
Scott Gordon Work Experience Details
  • Epic Innovations, Inc.
    Founder - Go-To-Market Technology Consultancy
    Epic Innovations, Inc. Feb 1999 - Present
    Us
    I've built and manage a strategic consultancy providing end-to-end sales, marketing, and product support for startups and early stage tech companies.- Founded and managed emerging go-to-market technology marketing consultancy.- Assumed lead sales & marketing role for clients, launching and marketing technology products andSaaS solutions in fields such as security software, entertainment, content delivery, and mobile.- Developed and implemented marketing strategies for SaaS solutions. Directly involved in all aspectsof software marketing, such as competitive and S.W.O.T. analysis, product development, productmessaging and material creation, branding, advertising, and public relations.- Managed product development by domestic and overseas software development teams.- Expertise in: Sales & business development; Project management and development; Productdevelopment; Marketing strategy development and execution; Lead generation, customer acquisition and monetization; Channel and partner marketing; Affiliate programs creation/ management; Public Relations.
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  • Adstra
    Executive Vice President Of Sales & Partnerships
    Adstra Jan 2020 - May 2024
    Princeton, New Jersey, Us
    At Adstra, we're leading a paradigm shift in how data is used in marketing today. Customer First. Privacy First.In my role as Executive Vice President of Sales, I led a team that identified and closed new business opportunities which utilize Adstra's best-in-class data marketing identity solutions.
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  • Adstra
    Senior Sales Director
    Adstra Apr 2019 - Jan 2020
    Princeton, New Jersey, Us
    I'm excited to be working with a trusted team of professionals, helping to revolutionize the data industry by making marketing data more available, transparent, and portable to the marketer. All of this is accomplished through a "consumer privacy first" approach.
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  • Transunion
    Senior Director
    Transunion Feb 2018 - Apr 2019
    Chicago, Illinois, Us
    During my (admittedly short) tenure at TransUnion, I was part of a small strategic team responsible for creating and executing TransUnion's digital credit strategy. This included leading sales of TransUnion's digital credit solutions, establishing strategic partnerships, and contributing to M & A evaluations. I left TransUnion when I was recruited to help launch a data startup (Adstra) with a group of data industry icons.
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  • Experian
    Senior Director, Digital Credit Marketing - Experian Credit Services
    Experian Sep 2016 - Jan 2018
    Recruited by $1B credit business to launch new Digital Credit Marketing solution. Key Accomplishments Launched company's flagship digital FCRA product within three months of taking role. Coordinated sales teams across diverse business units and partner companies. Successfullynegotiated intra-company revenue share agreement across four highly competitive business units. Redesigned cross channel attribution processes, improving attributable ROI from campaigns. Optimized performance of campaigns, delivering consumer leads a significantly more profitable ROIthrough digital marketing. Secured increased campaign spend from clients.Key Responsibilities Led the launch of Experian's Digital Credit Marketing solution, which is the FCRA compliantdelivery of firm offers of credit through digital channels. As the business owner, responsibilities included:• Product development within FCRA compliance restrictions, revenue forecasting,internal/external sales training, internal/external partnership coordination, and managing a teamof product SME / Sales Consultants assigned to the product.• Actively participated as player/coach in all aspects of highly technical sales process to securemulti-million dollar opportunities. This includes solution development, identifying prospect clients, scoping integration, selling solution, negotiating deal terms, finance approval, drafting legal contracts and adhering to strict corporate compliance guidelines, and managing the team responsible for operational implementation, campaign execution, and campaign measurement.• Public speaking presentations at industry events, interviews with media, and PR.• Collaborating with internal and external resources to identify and resolve issues with product andoptimize performance.
  • Experian
    Sales Director, Digital Partnerships Team - Experian Marketing Services
    Experian Apr 2013 - Sep 2016
    Promoted within organization to manage new business sales team. Key Accomplishments In 24 months grew revenue from less than $1 million to $9 million, breaking record for group. Developed and successfully executed strategy to achieve 107% of goal in 2014 (new clients), whiledelivering 90% margin on diverse book of business. This was the second best in the division, on aYOY goal growth of 142% from the previous year. Broke revenue records for new clients in 2014 and 2015. Grew revenue over 200% YOY in 2015through a diversified set of clients. Closed largest enterprise deal in division history in 2015, a multi- year, multimillion dollar global contract with world's largest mobile/social network, as well as contracts with the world's largest online search company, and enterprise wide agreements with two advertising agency holding companies. Recognized as business unit “MVP” in 2014. Experian “Elite” in 2015.Key Responsibilities Architected complex integrations between client systems and company solutions. Managed national sales team responsible for creating strategic partnerships and licensing Experianmarketing data and SaaS solutions to clients. Responsible for all management duties, including strategy, forecasting, budgeting, team building,global business unit coordination, and mentoring / managing direct reports. Spearheaded sales integration of acquired companies into Experian business units.
  • Experian
    Director - Business Development, Experian Marketing Services
    Experian Oct 2010 - Apr 2013
    Joined Experian to launch and grow start-up Digital Advertising Services division, focused on people-based global addressable marketing.Key Accomplishments Identified prospects, negotiated contracts, and closed deals which enabled company's cross channelIdentity Graph. Exceeded goal by 326%. Recognized as top salesperson for intra-company sales referrals. Led sales team in total number of partner deals closed in 2012. Business unit “MVP” in 2013.Key Responsibilities Secured new client contracts and drove impressive YOY revenue growth with commoditized productset in crowded marketplace. Identified, negotiated, and closed numerous profitable new strategic digital partnerships in channelssuch as social, mobile, display, and addressable TV. As Technical Sales Consultant / Sales Engineer, worked directly with advertiser & agency clients.Prepared and delivered technical presentations selling product and services. Planned and modifiedproducts to meet client needs. Expanded solutions based upon market trends. Experienced in selling to clients in verticals such as finance, entertainment, auto, travel, retail, andCPG.
  • Experian Consumer Services
    Director, Business Development
    Experian Consumer Services Nov 2009 - Oct 2010
    Costa Mesa, Ca, Us
    Established profitable partnerships for Experian's direct to consumer identity theft protection solution, ProtectMyID.
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  • Techtransform
    Managing Director
    Techtransform Nov 2004 - Oct 2010
    Served as Managing Director of TechTransform, a Go-To-Market technology consultancy specializing in accelerating and commercializing technology companies. In this role, I led the TechTransform operational team, managing all day-to-day activities for TechTransform's technology related start-up clients. Specifically, I :Managed emerging technology marketing consultancy for startup tech companies, reporting directly to board of directors and CEO. Assumed lead marketing role for clients, launching and marketing technology products and SaaS solutions in fields such as security software, entertainment, content delivery, and mobile. Developed and implemented marketing strategies for SaaS solutions. I was directly involved in all aspects of software marketing, such as competitive and S.W.O.T. analysis, product development, product messaging and material creation, branding, advertising, and public relations. Managed domestic and overseas software development teams.This role utilized my expertise in project management and development, marketing strategy development and execution, lead generation, customer acquisition and monetization, channel and partner marketing, affiliate programs creation/ management, and public relations.
  • Cheyenne Marketing
    Board Member
    Cheyenne Marketing Feb 2008 - Jul 2010
  • Cyberdefender
    Vp Marketing Operations / Vp Business Development
    Cyberdefender 2005 - 2007
    Los Angeles, Ca, Us
    Recruited during consulting contract to run business development / sales / marketing operations. Responsible for strategic revenue growth of B2C cyber security software solution. Managed retention program for 1 million plus member base. Increased YOY retention 30% + .  Negotiated strategic sales, marketing and partnership agreements. Redesigned company sales channel program. Contributed to the development of Company’s vision and strategy. Reported directly to the CEO.
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  • Flicks Software
    Vp Marketing
    Flicks Software Mar 2000 - Nov 2003
  • American Marketing Association
    Board Member
    American Marketing Association 2001 - 2003
    Chicago, Il, Us
    Served as board member of the American Marketing Association, Los Angeles chapter.
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Scott Gordon Skills

Lead Generation Business Development Online Marketing Digital Marketing Online Advertising Strategic Partnerships Marketing Strategy Marketing Strategy Product Marketing Management Product Launch Mobile Devices New Business Development Affiliate Marketing Marketing Management Public Relations Facebook Product Development Team Building Negotiation Team Management B2b Marketing

Scott Gordon Education Details

  • San Diego State University
    San Diego State University
    English / Marketing

Frequently Asked Questions about Scott Gordon

What company does Scott Gordon work for?

Scott Gordon works for Epic Innovations, Inc.

What is Scott Gordon's role at the current company?

Scott Gordon's current role is I enable effective marketing through Identity & Attribute data - Ex Experian - Ex Transunion.

What is Scott Gordon's email address?

Scott Gordon's email address is sc****@****alc.com

What is Scott Gordon's direct phone number?

Scott Gordon's direct phone number is +170266*****

What schools did Scott Gordon attend?

Scott Gordon attended San Diego State University.

What are some of Scott Gordon's interests?

Scott Gordon has interest in Programming, New Technology, Children, Programmingpersonal, Snowboarding, Education, Sailing (Uscg Certified Costal), Personal, Surfing, Business.

What skills is Scott Gordon known for?

Scott Gordon has skills like Lead Generation, Business Development, Online Marketing, Digital Marketing, Online Advertising, Strategic Partnerships, Marketing, Strategy, Marketing Strategy, Product Marketing, Management, Product Launch.

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