Scott Greacen Email & Phone Number

Seattle, Washington, United States

Seattle, Washington

Seattle, Wa

Turned consumer behavior and sales data into actionable insights for Direct to Consumer and Commercial Sales teams. - Extensive experience in SAP and building weekly, seasonal, and ad-hoc sales reporting from the program. - Forecasted website traffic, conversion, AoV, and other KPI's to direct acquisition spend and digital merchandising decisions. - Developed sales reporting for rep agencies and DTC team to identify sales opportunities and trends across multiple channels.

Burlington, Vermont Area

Burlington, Vermont

UVMSSC is the largest student run organization at UVM with over 2500 members. The Club facilitates over $1.5M in season pass sales to six resorts, runs on-campus events, manages trips across the country, and brings together UVM's diverse winter sports community.Under my leadership, we grew our membership base by 24%, increased pass sales by 29%, grew social media following by 92%, through strategic campus partnerships and increased student engagement. Awarded "UVM Club of the Year" three years in a row. Responsibilities include:-Oversight of all Club operations, strategy, and execution-Managing 12 Club Officers and 8 store employees-Managing a $100,000+ budget and overseeing $550,000+ in pass sales-Working with sponsorship network, managing marketing, and event oversightFormerly Season Pass Sales Manager

Burlington, Vermont

At Dealer.com, I helped manage thought-leadership content campaigns reflecting their industry leading advertising, websites, and managed services products. I managed content across multiple channels and analyzed performance to improve efficiency and reach. Responsibilities included• Managed digital marketing campaigns through trade publications, paid search, email, retargeting, and display ads• Continually evaluated efficiency of campaign performance through the development of unique campaign URLs, tracking KPIs, A/B testing, and measuring sales attribution across multi-channel campaigns • Presented campaign analysis to senior leadership and implemented refined strategies to optimize customer acquisition • Analytics experience in Google Adwords, Google Analytics, Eloqua, Salesforce, Wordpress, and extensive use of Excel. Google Analytics certified

Burlington, Vermont Area

As a member of Burton's Resort Team, I worked closely with all aspects of Burton's resort business and managed the relationship between our resort partners and the brand. We worked to ensure our partners reflected the company goals of protecting the sport and reflecting premium positioning, while allowing our partners to maximize their ROI. Other Responsibilities Included:• Worked with global resort partners to carry out brand initiatives and improve partner ROI • Lead the expansion of youth snowboard program (Riglet PE) by managing existing resort and industry relationships, and actively selling to new partners • Event activation, photo shoot, and content creation experience to grow engagement with Riglet Snowboarding brand• Attended SIA Tradeshow to represent Riglet PE program and assist US Sales Team with Resort business.

Winooski, Vt

Responsible for working with several client projects on strict timelines. Contributed to client's overall marketing strategies and worked on analysis on the implementation of several marketing projects.

Copper Colorado

Taught kids ages 8 to 18 how to snowboard and skateboard. Managed groups of 8 and led freestyle training, taught safe progressions, and activities.

Business Administration, Marketing Concentration

Activities and Societies: Third Place, Inter-Coligate Business Competition, Marketing division.

Education record