I lead The Met's marketing team, overseeing advertising, social media, email marketing, tourism marketing, and more, promoting the museum’s exhibitions, programs, events, and brand locally and internationally.

Leading institution-wide brand marketing strategy, advertising, tourism outreach, printed materials, and more for The Met Fifth Avenue and The Met Cloisters.

Drove local, national, and global visibility for The Shed arts center's institutional opening in April 2019, its first season, and beyond. Developed and managed The Shed’s branding, audience development, and earned revenue efforts. Oversaw comprehensive earned and paid promotional efforts for all performances, exhibitions, programs, initiatives, and events. Supervised a team of 4 (marketing manager, marketing analyst, intersectional marketing strategist, and social media manager).

Led institutional marketing strategy, supervising a team of 5 (graphic designer, two editors, web/email manager, and social media associate) with a focus on driving visitation, store revenue, and membership- Managed concept, design, and production of all advertising, video and motion graphics, exhibition and promotional materials, wall texts and object labels, brochures, signs, event invitations and ephemera, etc.- Developed collaborative promotional partnerships with media companies (Refinery29, New York magazine) and other businesses and institutions (The Wing, The Standard Hotel, Bowery Mission)- Directed 40th Anniversary messaging and creative materials, including production of a short video featuring Jeff Koons, John Waters, Director Lisa Phillips, members of the Board of Trustees, and other notable art world figures- Created institutional storytelling and messaging in collaboration with Director and Deputy Director

NYU Steinhardt Visual Arts Administration Masters Program

Managed social media strategy and content for MoMA's Instagram, Facebook, Twitter, and other institutional accounts with an audience of 7.4 million-plus fans.Highlights: • Webby Award 2016 Nominee (Social: Cultural & Lifestyle) for MoMA Instagram • Presenter, Communicating the Museum Conference in Istanbul, September 2015• Managed #ArquiMoMA international crowd-sourcing project tied to the exhibition "Latin America in Construction," resulting in over 20,000 submissions and coverage in The New York Times.

Contemporary art e-commerce site founded by Cynthia Rowley and Bill Powers• Led business development of Exhibition A, which sells affordable limited-edition prints by top contemporary artists such as Richard Prince, Nate Lowman, Kim Gordon, and Richard Phillips• Doubled social media audience; launched Tumblr, Instagram, and Pinterest platforms• Built promotional and sales partnerships with Barney’s, J.Crew, Refinery29, and Thompson Hotels• Managed all marketing efforts, from digital advertising to email• Developed prints directly with artists, conducting studio visits, selecting artwork, overseeing production• Led first-round VC and angel investor outreach and conversations

• Managed development of print and digital advertising and marketing materials, including outdoor ads, promotional videos, museum brochure, and signs• Ran all institutional email communications, from writing and design to scheduling and deployment• Launched the Whitney’s social media presence in 2008 with Facebook and Twitter accounts- As of November 2012: 164,447 Facebook fans, 354,394 Twitter followers, 27,001 Tumblr followers• Oversaw social strategy, from daily account monitoring and posting to specialized ongoing content initiatives- Created the “Whitneyphile” Foursquare badge in February 2011- Coordinated first-ever “Twitter Tour” of the 2010 Biennial, receiving coverage in The New York Times- Panelist, “Enriching the Arts Experience Through Integrated Social Media,” Social Media Week 2011• Developed promotional partnerships with Henri Bendel, Carnegie Hall, Keds, Gagosian Gallery, and others• Created and implemented marketing plans for quarterly campaigns• Managed marketing budget• Supervised Marketing Coordinator in production of on-site signage, design of email communications, cross-promotional efforts, and other tasks• Served on Web Steering Committee leading up to the November 2009 website re-launch

Music reviews, interviews, feature articles.

Branding agency for nonprofits and socially responsible businesses• Developed marketing plans, PR materials, and marketing collateral for multi-million dollar nonprofits including Freelancers Union, Brooklyn Public Library, and Appalachian Trail Conservancy• Created brand positioning, taglines, and messaging for dozens of clients on an ongoing basis• Served as chief copywriter and editor for national campaign for LUNA Bar and the Breast Cancer Fund• Led client presentations and branding seminars among senior management and board leadership• Conducted research to inform client brand strategy, including qualitative surveys and focus groups