Digital marketing consultants providing a variety of support services for Cincinnati area startups, small businesses, and mid-size, growth oriented companies. Services offered include digital marketing project development, website building, SEO auditing, data analytics, strategic planning, inbound lead generation strategies, user funnel analysis and ecommerce tech planning.

Helping clients find their North Star

Led digital efforts supporting clients in website planning and user experience, strategic SEO, PPC development, customer engagement execution, developing buyer personas, identifying meaningful calls-to-action, providing web analytics, assessing the competitive landscape and automating HubSpot workflows to find more qualified leads & move them through the client's development funnel.

Founding partner and marketing strategist for business incubator and consultancy, Hamilton Labs. Scott supported startups and clients with digital marketing consultation, strategic planning, persona development, analytics assessments and user experience optimization.

Freelance marketing consultant providing a variety of support services for Cincinnati area startups and mid-size, growth oriented companies. Services offered include marketing project development, SEO auditing, strategic planning, inbound lead generation strategies and ecommerce tech planning.

Oversaw all aspects of customer engagement and interaction with School Outfitters marketing and ecommerce initiatives. Responsible for understanding the PreK-12 path to purchase, optimizing the customer experience as they engaged with School Outfitters and assisting with their environmental solution needs. Responsible for department strategic direction, project assignment and feedback, recruiting as well as customer facing content and engagement production.* Launched industry first project to create comprehensive 360 degree product photography and responsive color/swatch swapping for all house brand products to improve customer understanding of products* Developed state-of-the-art, industry first responsive, persistent header consistent across desktop and mobile platforms that includes full functionality across all devices* Collaborated with engineering to develop industry leading, site-wide microdata coding for best integration with search engine indexing* Extensively enhanced customer facing communication and support items for in-house and field sales reps including quote and order templates, completed project books and corporate brochures

Managed and developed the Marketing department which includes Search, Creative, Design, Analytics, Ecommerce, Mobile and Social Media. Responsible for developing Marketing teams that target customer audiences and promote products to the B2B school furniture and equipment industry. Managed strategies, project prioritization, budgeting, hiring, team development and growth. Focused on profitability utilizing internally developed company tools.* Created interdepartmental collaborative marketing and product teams that deep dove into improving assigned product areas with newly created, in-house tools.* Successfully launched major profitability projects cutting waste, improving ecommerce and lead gen ROI.* Led large scale product reviews project significantly increasing customer engagement and conversion* Launched industry first B2B dedicated mobile site experience that matched desktop ecommerce and lead gen experience one to one to create seamless customer experiences

Primarily and directly responsible for the website traffic quantity and quality utilizing available PPC and SEO tools. Expected to monitor trends and changes within the global ecommerce environment and be able to quickly react to new and developing technologies and situations.* Launched Amazon search advertising to capture additional, high converting customers* Pioneered social media advertising rapidly expanding industry leading Facebook audience* Launched highly profitable, early digital retargeting campaigns to stay in front of lead opportunities* Implemented many new and innovative technical SEO projects significantly enhancing natural search reach

The Online Advertising Manager was responsible for independently managing key elements of the current search marketing efforts as well as developing and executing new initiatives for the Search Marketing department. * Successfully expanded into growing shopping portal marketplaces capturing a diversifying audience* Launched early internal social media platform, Yammer, to better connect growing workforce* Scoped and built earliest social media presences in industry to engage growing millennial customer baseLaunched massive Bing PPC rollout enhancing search marketing industry lead

The Internet Marketing Coordinator manages the Google AdWords & Yahoo Advertising PPC marketing accounts. Optimizes for conversion rates & average order sizes via Coremetrics analytics tools. Also recommends and executes search engine optimizations targeting B2B search terms.* Completely reorganized all PPC advertising campaigns as well as integrated them into new analytics platform significantly expanding reach and profitability* Developed internal processes for improving keyword and advertising analytics with in-house developed tools to improve conversion and lead generation

The Junior Web Writer crafts keyword advertising and online content to maximize site traffic and convert visitors into customers.* Wrote hundreds of keyword focused PPC search ads enhancing clickthrough rate and audience scope* Added thousands of keywords based on extensive product and audience research rapidly expanding product reach in the marketplace