- Lead the design and implementation of a Business Intelligence solution. We leveraged a Tableau front end along with a Google Big Data back end to provide a Business Intelligence solution for our clients.- Developed strategy and implemented system to support new automated e-mail marketing system that contributed over $500,000 in revenue in first 12 months.- Lead the implementation of back office/CRM replacement. The implementation combined Microsoft Dynamics CRM, Microsoft GP and Microsoft Sharepoint as replacements for 5 disparate systems.- Manage all digital personnel throughout Ascend Integrated Media. Responsible for all aspects of coordinating, developing and implementing revenue generating digital products (i.e. Webinars, Blogs, Video Library’s, eNewsletters, micro sites, interactive buyers’ guides, brand publication websites, etc.).- Lead the conversion of all digital properties from Omniture Web Analytics to Google Analytics,

 Manage eMedia personnel throughout all of Ascend Integrated Media. Responsible for all aspects of coordinating, developing and implementing revenue generating eMedia products (i.e. Webinars, Blogs, Video Library’s, eNewsletters, micro sites, interactive buyers’ guides, brand publication websites, etc.).  Supported Ascend Media’s eMedia revenue growth to over $4,400,000 in 2007 – a 34% increase. Directed the implementation of Omniture Web Analytics and reporting across all Ascend Media digital properties. Lead the implementation of a Healthcare Jobs portal for Ascend Media which houses over 10,000 jobs and receives over 300,000 page views a month. Architected and directed the implementation of I/T solutions/processes to support all eMedia activities for the multi-million dollar custom publishing business division of Ascend Media. The eMedia products for this division had a 100% growth in 2007.  During 2008, lead the strategic product development, product design, application development and implementation of 7 new digital products. These products are being successfully used within both the Allied Healthcare publishing division and the Custom Publishing division of Ascend Media. Lead Ascend Media’s first implementation of a mobile application. Clients are now able to distribute their content through both the print and mobile channels.  Lead all efforts relative to Content Management initiatives for Ascend Media.

 Responsible for a team of designers, developers and project managers who control all aspects of H&R Block’s customer facing web sites - hrblock.com (~11,000 pages), taxcut.com (~1,500 pages) and over 250 affiliate web sites (~4000 total pages). Architected a Search Engine Optimization (SEO) strategy that resulted in incremental revenue of over $4 million. Responsible for 2 content management systems that support H&R Block’s web sites – Vignette (dynamic pages) and Interwoven (static pages). Manage technical relationship with Digital River – eCommerce hosting provider for hbrlock.com and taxcut.com. Managed the implementation of Web Trends on Demand web analytics software and 7.3 upgrade of Vignette content management system (CMS). Architected web application that supports and dynamically generates over 250 affiliate web sites.

• Directed the establishment, development and launch of Hallmark’s first B2B Internet site. • Responsible for establishing the strategic vision for ebizmix.com, based on both technical and business priorities, necessary to reach established financial goals (i.e. Handheld integration, Order Processing Integration, etc).• Worked with Business Leaders to identify and establish ebizmix.com web site functionality and content.• Secured incremental funding to increase ebizmix.com's I/T organization from 3 to 40 analysts.• Managed an I/T budget of $2.0 MM in 1999 and $5.0 MM in 2000.• Successfully launched 7 releases of the web site in the first year.• Managed the implementation of the KANA CRM Closed-Loop Content, Marketing and Analysis System. Responsibilities included overall project management, contract negotiations, project design, and vendor management.• Primary interface with Hallmark Corporate regarding both technical issues and business opportunities. Responsibilities included relationship management, resource allocation and establishing strategic priorities.• Managed ebizmix.com relationships and contracts with outside technical vendors (Accenture, BroadVision, Compaq, DiaLogos, KANA, Microsoft). Responsibilities included managing vendor relationships and contract negotiations.• Responsible for ebizmix being awarded the Order Delivery Responsibilities for $175MM in Keepsakes and Boxed Cards orders from Hallmark Cards, Inc. This represented a 300% increase over 2000 sales volume for ebizmix.com.• Spearheaded the technical requirements for the integration of ebizmix.com transaction site with numerous Point of Sale Application Providers within the Gift Industry. Crafted partnership agreements with Microsoft to develop and implement architecture on which to build the solution (Biztalk, SQL Server, MS Exchange Architecture).