- Established a successful consultancy serving SMBs, non-profits, educational organizations, start-ups, and large corporations.- Provide comprehensive digital solutions, including: - Brand Identity Development: Craft unique, compelling brand identities. - Strategic Marketing Planning: Implement tailored marketing strategies. - Website Development: Build responsive, user-friendly websites. - Social Media Management: Boost visibility and engagement across platforms. - Content Creation: Develop high-quality, engaging content. - Staff Training and Coaching: Empower teams with marketing best practices. - SEO and SEM Optimization: Improve search rankings and increase traffic. - Email Marketing: Design and execute effective campaigns. - Communications Strategy: Enhance brand messaging and stakeholder engagement. - Paid Advertising: Optimize campaigns for maximum ROI. - Analytics and Reporting: Provide actionable insights for continuous improvement. - E-commerce Solutions: Increase outreach and engagement through business websites. - Public Relations: Build and maintain a positive public image. - Market Research: Align strategies with industry trends and consumer behaviour. - Event Marketing: Plan and execute successful promotional events.- Achieved substantial increases in key performance indicators for clients.- Supported clients in developing clear, concise branded messages.- Successfully pitched, bid, and won over a dozen client contracts.

- Partnering with diverse clients, from budding entrepreneurs to established corporations, to craft compelling narratives that resonate with their target audience.- Offering comprehensive services encompassing branding, message strategy, communication plans, and implementation tailored to each client's needs and goals.- Providing expertise in online and social media presence, search optimization, and multimedia content creation, amplifying your brand's story across various platforms, and reaching your target audience more effectively.- Providing sales training and development programs empowers clients' teams to communicate their brand story and drive conversions effectively.- Delivering technical advice and solutions to enhance clients' storytelling capabilities and overall impact.- Providing clients with a consulting model that is designed to be flexible and cost-effective, ensuring that we can accommodate your unique requirements and budgets, whether you're a freelancer or a large corporation.- Ensuring a symbiotic relationship where success is shared, aligning incentives to drive mutual growth and achievement.

(Role outsourced after senior leadership change)- Responsible for leading all strategic digital marketing and communications for a new start-up in the death care space.- Developed and executed digital strategies and integrated marketing campaigns across website, blog, social, email, SEO, SEM, and other channels paid, owned, and earned channels to achieve KPIs.- Analyzed and leveraged data insights to optimize activities, analyze trends, track achievement of Key Performance Indicators, and Return on Investment. - Collaborate across the organization to ensure that marketing initiatives support business strategy and deliver results.- Provided oversight of a marketing budget of 3 million dollars, led the bid selection process and scoping for agency work

- Award-winning digital strategist with experience in consumer packaged goods, quick service restaurants, Retail, Gaming, Telecom, Health and beauty, and Entertainment.- Aligned clients' business goals with creative, and developed innovative ideas and approaches to drive client success. Translated client's business goals and desired outcomes to create strategic plans and deliver highly effective creative products.- Planned, organized, and delivered analysis based on trends and insights, and produced strategic recommendations from high-level brand positioning to tactical-level integrated communications plans.- Collected and analyzed data to inform strategic decision-making.- Presented findings to internal teams and senior-level clients with clear and concise communication.- Responsible for understanding consumer issues, leveraging insights, writing briefs and delivering briefings and performance updates on multiple brands- Forged strong relationships with all team members to create a safe and accommodating workplace

- Developed and executed an annual social and digital media plan and related promotional campaigns, content and strategies in coordination with the department’s editorial content plan and calendar.- Created and edited digital content and templates, oversaw and maintained OMVIC’s social media accounts, and identified new opportunities for social media channels, content, campaigns and strategies.- Guided on matters related to social media content, strategies and platforms.- Provided training and expert knowledge of best practices in digital content and production and proactively created and/or coordinated the development, cataloguing and evaluation of digital content including electronic newsletters, videos, photography, templates, presentations, infographics and other assets.- Worked across OMVIC’s departments, and collaboratively with other communications team members to develop resources that align with organizational goals around social media management and protocols and drive increased use of and engagement with OMVIC’s digital properties to realize communications objectives.- Monitored and evaluated OMVIC’s social and digital communications content and channel activities, and reported on the effectiveness of our digital comms plans to ensure that our online communications best reflect OMVIC’s mission, mandate and brand and strategic priorities.- Executed on social and digital media strategy creating and publishing content that safeguards brand values and brand reputation from copy creation, image selection and reviews to tracking and analytics.- Managed the workflow and publishing of content to social and digital media platforms – planning and maintaining an editorial calendar, and aligning cross-functionally across OMVIC and our larger communication ecosystem to update and expand it.- Engaged in baseline community management like daily social communication, social and digital listening and monitoring using tools like Meltwater and Hootsuite.

- Engaged in daily content and community management reporting any issues to the correct internal stakeholder- Monitored daily response reports from PR firm; contacted appropriate stakeholders to assemble facts for response - Monitored digital advertising campaigns, social media, content, and owned media performance data- Maintained regular KPI tracking and reporting by assembling MPG website and social media performance data, including Google Analytics, Google My Business Insights, Facebook Insights, - Developed and maintained analytics dashboards; produced reports and offered recommendations to the senior leadership team as required- Produced copy and creative content as required often assisting/liaising with various suppliers/ agencies to MPG for brand assets and any logistics related to productionEdited and published approved content (text, photos, videos) on all digital channels as required- Prepared, implemented and maintained a brand-aligned content calendar, coordinating with internal stakeholders, as well as MPG’s PR and Advertising partners- Stayed abreast of new trends in marketing, digital platforms, communications, social media, management tools and best practices to help MPG improve its digital presence- Was head of PSA Campaign project to promote better behaviour and usage of MPG properties. Responsibilities included researching issues facing MPG properties, creating a pitch and budget to present to the CEO and VP of Marketing, creating an RFP and selected animation studio, creating a deployment schedule and media plan for completed PSAs, and monitoring and tracking analytics.

- Instructor for the Co-op Preparation Course at Cestar College in Toronto.Cestar College is contracted to deliver educational programming for Sarnia’s Lambton College’s International Students.- Delivered instruction on current industry standards for the development and polishing of students’ resumes and cover letters- Aided students in creating a professional digital presence using tools like LinkedIn, Indeed, and Personal Blogs- Developed students' phone and in-person interview skills through in-class exercises focused on building confidence and understanding and implementing the S.T.A.R. method- Helped students transition and prepare for working in the Canadian economy and its diversity- Consistently rated in the top percentile by the SPL Survey (Student Perception of Learning) an instruction quality and a class material importance survey, holding a 96/100 rating

- Was responsible for Enterprise Tech Sales to Michigan State-based Businesses- Worked with C Level and IT employees to better understand their IT purchasing cycle and provide needs-based problem solving- Met and exceeded sales target metrics - Also responsible for researching, qualifying, and converting cold leads.- Created and issued of quotes and sales orders. - Constantly stayed educated on popular and important business technologies

- Responsible for the sale of advertising space, for Metroland Media in the SMB Sector- Managed and exceeded client expectations, by delivering exceptional customer service- Met and exceeded sales targets, including developing and closing several large sales- Regularly consulted with clients on campaign direction leading to clients' increased ad spend and financial return- Coordinated with the creative team to produce efficient and effective advertising for clientsWorked in conjunction with the digital team to create effective campaign strategies for clients

- Lead brand activations for Shopkins, Johnny Test, Zelfs, and Trashpacks toy brands. - Distributed samples and interacted with target consumers - Set up displays and reported on consumer interactions to senior management. - As Staff Team Lead was responsible for maintaining and organizing inventory. - Was assigned a branded work vehicle.

- Responsible for the creation contact reports, creative briefs, work back schedules - Issued daily workplace industry updates- Coordinated studio and digital resources. - Provided research assistance on new business projects and pitches, - Assisted experiential marketing team with work overflow and event preparations.

- As Front Desk Support Staff worked to provide front desk support and relief during summer vacation as a college student. - Covered the front desk for the busy Academic Excellence Unit that is responsible for quality assurance, learning and development, program and faculty support. - Performed reception duties, including scheduling meetings using college and industry standard calendaring tools, data entry, web research, and fact-checking reports. - Worked on a project to examine the competitiveness and current market position of select college programs versus other local Ontario Colleges. The project required data collection, analysis, report writing, presentation, and quality review.

- Held the position of Brand Ambassador - Performed product demonstrations to potential and existing Nintendo consumers - Educated consumers and retail store staff on new and existing products across the Greater Toronto Area - Recorded and delivered consumer feedback, including the summation of key consumer insights and reactions- Reported sales figures and consumer purchasing behaviour to area manager- Maintained constant knowledge of Nintendo products and events by attending scheduled training sessions, events and performances as outlined priorities - Represented Nintendo in a professional manner at assigned events by providing exceptional customer service skills and with the aim of developing a comfortable environment when engaging with children, teens, and families.