Scott Cable Email & Phone Number

London, England, United Kingdom

Amsterdam Area, Netherlands

London, United Kingdom

- Head of Digital Content & Strategy for communications agency Radiator.- Digital Account Director for Coca-Cola brands Relentless Energy Drink, Pioneer, Snapple, Goodmans, Street Games and Best of Britannia.Produced pitch-winning documents for digital content & social media business from Pioneer, Goodmans and Snapple.

Acted as social media strategist and producer for agency clients Vodafone and CA Technologies.

London, United Kingdom

- Owned the growth marketing, community management, content creation and product development of Red Bull Flow – a social video app built specifically for the action sports community.- Responsible for conceiving content strategy and launching gaming editorial content vertical on redbull.co.uk- Created, project managed and executed social engagement campaigns for Red Bull UK’s marketing projects and events including Red Bull Stratos, Red Bull Culture Clash, Get Your Wings Athlete Sessions & the Red Bull Editions product launch.- Conceived, implemented and executed social content strategies for Red Bull’s live events.- Managed Red Bull UK’s CRM strategy and produced & distributed weekly sport & music newsletters for its audience database- Produced weekly and monthly content analytics reports for the UK's website and social channels and delivered actionable content insights based on those reports.- Grew engagement on Red Bull’s social channels by managing a daily content calendar supported by ad hoc social campaigns.

- Manage Channel 5’s Gadget & Motoring site 5FWD with the key aim of increasing video and page views through providing engaging content.- Manage the output and performance of two outsourced editorial teams.- Create integrated digital campaigns around The Gadget Show, Fifth Gear and programme support content around other key Channel 5 programmes such as Football/Cricket on 5.- Write, produce and distribute newsletters for The Gadget Show, Fifth Gear and Channel 5 databases.- Increase engagement and reach on Gadget Show and Fifth Gear’s social media channels. -Produce and analyse weekly traffic reports for the online performance of key Channel 5 shows.

Project managed online content and social networking strategies for Capital’s key events on www.capitalfm.com. These event included the ‘Capitalive’ series of gigs, the 2008 & 2009 Jingle Bell Ball and the 2009 & 2010 Summertime Ball.Responsible for reaching Capital's engagement KPIs across portfolio of owned channels (monthly and annual targets)Worked with station production teams and external agencies to conceive and execute bespoke web content for the brand.Wrote and produced a variety of article and video content around Capital's on-air shows, playlisted artists, commercial sponsors (advertorial content).Utilised editorial skills to write/create/produce SEO-optimised articles, galleries, podcasts and videos about Capital's on-air show content, playlisted artists, commercial sponsors (advertorial content) and other brand-specific topics. Developed online engagement propositions for Capital's on-air station activations (station events, show features or promotions).Managed weekly/monthly content creation for Capital's CRM engagement strategy.