Scott Hepburn Email and Phone Number
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Scott Hepburn personal email
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I help companies tell their stories -- to their customers, to their employees, to their shareholders and to the public. Marketing and communication are my tools, with a focus on Content Marketing and Digital Engagement. I am equal parts marketer and people leader: My DNA is coded for connecting people, developing teams, and driving progress and growth. My specialties: Marketing Strategy, Content Marketing, SEO, Conversion Rate Optimization, Persona Creation, Local Search, Google Analytics, HTML, Wordpress, Brand Journalism, and CopywritingWays I like to help brands/companies:• Hire, train and manage effective marketing teams;• Create multi-channel marketing strategies and oversee their execution;• Roll up my sleeves and get your growth marketing campaigns on track;• Manage agency partners and other vendors;• Define KPIs and set goals for marketing initiatives;• Showcase your brand's expertise through content marketing;• Increase brand awareness and generate inbound leads;• Report on marketing outcomesWays I like to help agencies:• Develop scalable, repeatable processes to support recurring revenue service models;• Create a sense of direction and vision for SEO and content marketing programs;• Improve operational consistency and efficiency through process optimization;• Oversee your own marketing strategy to increase inbound leads;• Build, train and manage strategy and executional teams;• Improve cross-departmental collaboration and communication
Schleich Usa Inc.
View- Website:
- schleich-s.com
- Employees:
- 396
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Digital Marketing LeadSchleich Usa Inc.Charlotte, Nc, Us
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Sr. Consumer Marketing ManagerSchleich® Jan 2024 - PresentSchwäbisch Gmünd, Baden-Württemberg, De
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Digital Marketing LeadSchleich® Jun 2021 - Jan 2024Schwäbisch Gmünd, Baden-Württemberg, De
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Lead Campaign DirectorBlue Corona Nov 2019 - Jun 2021Gaithersburg, Md, Us -
General Manager, Charlotte OfficeStraight North Feb 2014 - May 2019Downers Grove, Il, Us✓ Led client strategy and account management at a digital agency, achieving a 94% retention rate over a five-year period -- a key factor driving 3x growth in the agency's client portfolio.✓ Hired, trained, and led a team of marketing strategists and campaign managers who developed and executed SEO and PPC campaigns for the agency's clients.✓ Partnered with executive team in Chicago and management team in Charlotte to grow accounts, develop people, and build a culture of collaboration, accountability, and client-centric service.✓ Created strategies to drive deeper adoption of agency services, resulting in a 38% increase in project spending and annualized growth in upsell revenue of ~$1M for three straight years.✓ Supported MRR growth of 133% through strong client retention and account growth.✓ Played a key role in leading the Charlotte office through post-acquisition integration, change management, and process development.✓ Developed a scalable 12-month service model that improved sales transparency and streamlined operations; oversaw migration of 200+ clients to the new service model over a four-month period. -
Campaign ManagerStraight North Mar 2012 - Feb 2014Downers Grove, Il, Us✓ Managed digital growth marketing campaigns for clients, with a focus on SEO and SEM. Clients included enterprise, local, and mid-market companies in a wide range of B2B and B2C industries.✓ Designed on-site and off-site SEO action plans and managed their execution to achieve clients' lead generation and e-commerce growth goals.✓ Established KPIs, benchmarks and performance goals in consultation with clients.✓ Performed website audits (technical audits and content audits), keyword research, competitor analysis and backlink analysis to identify and prioritize actions to optimize website performance.✓ Developed content marketing strategies and editorial calendars to engage audiences throughout the buying journey, including blogs, product marketing pages, infographics, case studies, FAQs and other digital content types.✓ Evaluated website performance using Google Analytics, Google Search Console, AHREFS, SEMrush, Moz, Screaming Frog and other analytics tools.✓ Collaborated with copywriters, designers, developers, and outreach specialists to execute SEO and PPC action plans.✓ Optimized PPC campaigns, ad groups, keywords and ad copy to maximize performance against client KPIs.✓ Produced and presented monthly performance reports to key stakeholders at clients’ companies.
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Campaign ManagerEphricon Web Marketing 2012 - 2014Ephricon was acquired by Straight North in July 2013. My role remained essentially the same post-acquisition until I was promoted in February 2014.
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PresidentMedia Emerging Llc 2009 - 2012Us✓ Provided marketing services to brands and agencies, including content marketing, social media training, brand awareness campaigns and email marketing services.✓ Created "The Panthers Purrsuit," a sponsor activation event for the Carolina Panthers. In its inaugural season, Panthers Purrsuit generated 1,200 Tweets about Panthers sponsors; 1,000+ user-generated photos on sponsors’ Facebook walls; 2.1 million Twitter impressions; and landed nine Panthers sponsors on Twitter’s “Trending Topics” list.✓ Conducted a publicity campaign to help Charlotte Radiology promote its mobile breast cancer screening unit.✓ Conducted a food blogger PR campaign to help Tropical Foods promote a new snack food line.✓ Organized a “banana recipe taste-off” publicity campaign to support Charlotte’s bid to attract Chiquita headquarters to the city. ✓ Provided social media training and consulting to The Bechtler Museum of Modern Art. -
Pr And Marketing CopywriterPrstore 2007 - 2009Charlotte, Nc, Us✓ Wrote effective marketing copy for SMBs nationwide; projects including websites, email marketing, and direct mail/print collateral. -
Director Of Business DevelopmentKidz Biz Publications 2005 - 2007
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Manager Strategic InitiativesU.S. Chamber Of Commerce 2001 - 2003Washington, Dc, Us✓ Grassroots coalition builder and communications specialist for the U.S. Chamber of Commerce. Specialized in energy policy, nuclear energy, oil and gas issues, renewable energy, conservation and energy efficiency.
Scott Hepburn Skills
Scott Hepburn Education Details
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Ithaca CollegeJournalism
Frequently Asked Questions about Scott Hepburn
What company does Scott Hepburn work for?
Scott Hepburn works for Schleich Usa Inc.
What is Scott Hepburn's role at the current company?
Scott Hepburn's current role is Digital Marketing Lead.
What is Scott Hepburn's email address?
Scott Hepburn's email address is sh****@****rth.com
What is Scott Hepburn's direct phone number?
Scott Hepburn's direct phone number is +163036*****
What schools did Scott Hepburn attend?
Scott Hepburn attended Ithaca College.
What skills is Scott Hepburn known for?
Scott Hepburn has skills like Marketing Strategy, Public Relations, Public Speaking, Publicity, Social Media, Social Media Marketing, Email Marketing, Corporate Blogging, Blogger Outreach, Blogger Relations, Podcasting, Marketing Communications.
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