Scott Hepburn Email & Phone Number

Charlotte, Nc, Us

Schwäbisch Gmünd, Baden-Württemberg, De

Schwäbisch Gmünd, Baden-Württemberg, De

Gaithersburg, Md, Us

Downers Grove, Il, Us

✓ Led client strategy and account management at a digital agency, achieving a 94% retention rate over a five-year period -- a key factor driving 3x growth in the agency's client portfolio.✓ Hired, trained, and led a team of marketing strategists and campaign managers who developed and executed SEO and PPC campaigns for the agency's clients.✓ Partnered with executive team in Chicago and management team in Charlotte to grow accounts, develop people, and build a culture of collaboration, accountability, and client-centric service.✓ Created strategies to drive deeper adoption of agency services, resulting in a 38% increase in project spending and annualized growth in upsell revenue of ~$1M for three straight years.✓ Supported MRR growth of 133% through strong client retention and account growth.✓ Played a key role in leading the Charlotte office through post-acquisition integration, change management, and process development.✓ Developed a scalable 12-month service model that improved sales transparency and streamlined operations; oversaw migration of 200+ clients to the new service model over a four-month period.

Downers Grove, Il, Us

✓ Managed digital growth marketing campaigns for clients, with a focus on SEO and SEM. Clients included enterprise, local, and mid-market companies in a wide range of B2B and B2C industries.✓ Designed on-site and off-site SEO action plans and managed their execution to achieve clients' lead generation and e-commerce growth goals.✓ Established KPIs, benchmarks and performance goals in consultation with clients.✓ Performed website audits (technical audits and content audits), keyword research, competitor analysis and backlink analysis to identify and prioritize actions to optimize website performance.✓ Developed content marketing strategies and editorial calendars to engage audiences throughout the buying journey, including blogs, product marketing pages, infographics, case studies, FAQs and other digital content types.✓ Evaluated website performance using Google Analytics, Google Search Console, AHREFS, SEMrush, Moz, Screaming Frog and other analytics tools.✓ Collaborated with copywriters, designers, developers, and outreach specialists to execute SEO and PPC action plans.✓ Optimized PPC campaigns, ad groups, keywords and ad copy to maximize performance against client KPIs.✓ Produced and presented monthly performance reports to key stakeholders at clients’ companies.

Ephricon was acquired by Straight North in July 2013. My role remained essentially the same post-acquisition until I was promoted in February 2014.

Us

✓ Provided marketing services to brands and agencies, including content marketing, social media training, brand awareness campaigns and email marketing services.✓ Created "The Panthers Purrsuit," a sponsor activation event for the Carolina Panthers. In its inaugural season, Panthers Purrsuit generated 1,200 Tweets about Panthers sponsors; 1,000+ user-generated photos on sponsors’ Facebook walls; 2.1 million Twitter impressions; and landed nine Panthers sponsors on Twitter’s “Trending Topics” list.✓ Conducted a publicity campaign to help Charlotte Radiology promote its mobile breast cancer screening unit.✓ Conducted a food blogger PR campaign to help Tropical Foods promote a new snack food line.✓ Organized a “banana recipe taste-off” publicity campaign to support Charlotte’s bid to attract Chiquita headquarters to the city. ✓ Provided social media training and consulting to The Bechtler Museum of Modern Art.

Charlotte, Nc, Us

✓ Wrote effective marketing copy for SMBs nationwide; projects including websites, email marketing, and direct mail/print collateral.

Washington, Dc, Us

✓ Grassroots coalition builder and communications specialist for the U.S. Chamber of Commerce. Specialized in energy policy, nuclear energy, oil and gas issues, renewable energy, conservation and energy efficiency.