Leads the Nashville office of BubbleUp. With other offices in Houston and Hartford, BubbleUp is a world-class digital media company with products and customers in the entertainment, consumer goods, healthcare, hospitality and education, beer wine & spirits, and restaurant industries. BubbleUp has developed websites and eCommerce platforms along with numerous digital marketing campaigns for customers including Luke Bryan, The Avett Brothers, Alan Jackson, The Academy of Country Music, Jamey Johnson, Aaron Watson, Casey Donahew, Dierks Bentley, Jimmy Buffett and Margaritaville.

Managed the Sales & Business Development, Client Relations, Customer Service and Merchandising teams working with entertainers, personalities and brands. Clients include The Doors estate, Garth Brooks, Brad Paisley, STYX, Third Day, R5, Justin Moore, Casting Crowns and The Band Perry.Signed high profile clients to website, marketing and commerce deals, including STYX, Justin Moore, Danielle Bradbery, Big Machine Label Group, The Isaac Hayes Estate, Leann Rimes and Kip Moore.Led the marketing and commerce teams that increased revenue for TheDoors.com over 20x through content, email and social media marketing.Worked on development and implementation of a proprietary mobile application platform for clients that fully integrated with their web platform.Idea Den was nominated for 2 Webby Awards in 2013 for their work with The Doors Estate.

Worked with artists, labels, management, brand and lifestyle partners. Developed partnerships, marketing plans and programs to drive traffic, sales and customer acquisition for the iTunes store. Partners included Clear Channel Radio, People Magazine, CMA Music Festival, and the K-LOVE radio network. Led social media content strategy and implementation for Country & Christian releases on iTunes Music’s Facebook (31M) and Twitter (5.7M) pages. Sales and management of CPC online advertising campaigns targeting music customers through search and social media. Managed affiliate relationships.Major radio network partnerships drove more than 3 million new and existing customers to iTunes through weekly, branded free song download programs.Partnership with People Magazine offered free playlist download in their country music special issues. The program cost iTunes nothing, provided positive brand exposure and drove iTunes store traffic and artist recognition.iTunes sales market share improved a minimum of 10-15% for country and Christian music.

Sourced, pitched, negotiated and executed fan club, online store & ticketing agreements with clients. Managed relationships with labels, managers, booking agents, merchandisers, festivals and attorneys. Worked with clients and marketing staff to increase sales through direct to consumer marketing and creative promotions.Clients included Kenny Chesney, Zac Brown Band, Toby Keith, Little Big Town, Third Day, Jars Of Clay, The Elvis Presley Estate, John Tesh, Henry Rollins, Maranatha! Music, Dale Earnhardt Jr., Josh Turner, Pat Metheny, and Michael W Smith.

Marketing and Artist Development for country, comedy and Christian projects.Directed marketing campaigns for Faith Hill, Jeff Foxworthy, Randy Travis, and The Wreckers.Oversaw division financial planning and sales projections.