Lead GTM, positioning, content creation, and product strategy for Domo's app framework - a suite of tools for data analysts, citizen developers, and pro developers to build business applications on analytics data.

ThreadLive is building an email client designed for the modern enterprise Salesperson. ThreadLive enables you to communicate with customers, coordinate cross functionally, and manage complex deals all from a beautiful interface that's simple, organized, and seamlessly linked to your Gmail or Outlook account.+ Product owner focusing on strategy, roadmap, and GTM efforts

Completed a unique tech-focused MBA. My time was split between core management curriculum and product development, with an emphasis on ideating/building prototypes in an incubator environment called Studio.+ Product Studio: PM on a team with one UX designer, one front-end dev, and two back-end devs using agile and design thinking frameworks to build a functional prototype for Local.ly - a point of interest discovery app that integrates social features with an interactive map UI. Imagine if the “Google Places” feature (inside Maps) and Instagram had a baby 🙊.

+ Key stakeholder and collaborator for the Sales, Analytics, and Data Science orgs. Represented the end user on technical projects to build data pipelines, processes, and data products internally/externally. Learned what it takes to harness, operationalize, and extract value from data across a large digital enterprise.+ Technical liaison between Sales, Analytics, and 3rd party vendors leading research and measurement projects that quantify ad-spend ROI for clients, and support the rev ops mission of growing / retaining strategic accounts. Deepened my understanding of SQL, analytics, data science, and how the media measurement ecosystem operates.

+ Data analysis and storytelling to demonstrate ROI and deepen partnership with key accounts. Ex: Unilever, P&G, Goldman Sachs, GEICO. Became proficient at using data to craft narratives.

+ Key partner to Sales supporting strategy and execution: grew key accounts by building detailed media plans, crafting compelling pitch decks, making insightful creative recommendations, and synthesizing market research. Learned a ton about selling, client service, and embracing a data driven mindset.+ Managed "the quote to cash" lifecycle for hundreds of multi-million dollar ad buys. Each campaign was a complex project requiring coordination across many stakeholders internally and externally. Learned a ton about operations, project management, and working cross-functionally.

A finserve focused performance marketing agency. I had the benefit of a very steep learning curve provided by a leadership team of seasoned direct response marketers. + Evaluated client's marketing goals, defined KPI's/budget. Performed research to create media strategy proposals for clients + Planned, negotiated and executed +$1MM Search, Display, Programmatic, and Lead Gen campaigns+ Aggregated large data sets from disparate sources using advanced Excel tools to deliver media performance reports

Selected to the professional development program out of undergrad. Gained analyst, sales, and presentation experience at a world class company, but ultimately realized my interest in technology & marketing and pivoted.+ Underwriter for the Global Property & Casualty business; Global Foreign Casualty + Evaluated and priced risk for a wide range of Fortune 500 companies by modeling their claims and operational data + Producer on a team of six underwriters and one director managing a $70M+ annual book of business

Came on board in Summer 2012 for the initial brand launch. Helped sell the first product shipment through our e-commerce channel. La Matera went on to become a successful niche DTC brand and was ultimately sold by co-founders Alex and Brook Stroud. LM is still thriving today!+ Codified brand identity and principles in a style guide that directed everything from web design, copy-writing, social media strategy, and content marketing.+ Researched and analyzed logistics cost to build financial models, which informed e-commerce, supply chain, and production strategy.+ Assembled a Brand Ambassador team as an undergrad; devised incentive program and drove over $10,000 in sales through grassroots initiatives.