Scott Hinterleiter Email & Phone Number

Cleveland/Akron, Ohio Area

Higher Sales. Bigger Margins. More Profit. Helping B2B companies develop and execute go-to-market strategies that capture:• Higher sales - not just leads.• Bigger margins - the right solution at the price that reflects the value their customers receive.• More profit - higher sales x bigger margins.________________3 Differentiated Ways We Help Businesses Profit:(1) Identify & Quantify Their Value – We work with clients to identify, quantify and sell their unique, differentiated value.▷ More sales - customers buy when they understand value - in $.▷ Bigger margins - defend price, beat commoditization.(2) Convert Prospects - at every stage through the sales funnel - web, non-web, plus retention.▷ More sales not just leads - all the way to the close.▷ More sales - convert non-web leads - sales prospecting, tradeshows, direct marketing, etc.▷ Bigger margins - lower cost per sale, greater sales effectiveness, higher marketing ROI.(3) Engage All Market Factors that drive profit growth - from market segmentation, competitive challenges and customer decision criteria - to product/service value, pricing-to-value and sales channels - in addition to website and other marketing promotion.▷ More sales - assures right solution to meet customer decision criteria at the right price/value vs. competitors.▷ Bigger margins - sell solution at the best price/value, defending price and focusing on the best marketing mix. Greater sales effectiveness, higher marketing ROI.

Canton, Ohio, United States

Instructing MBA and undergraduate Business School students - Sales & Marketing, Business Intelligence/Analytics, Entrepreneurship and Managerial Financial. Serve as Faculty Advisor for ENACTUS entrepreneur student organization.

Canton, Ohio Area

Private, non-profit school of 125 students.Led Board & administrative team in oversight of school. Developed & implemented long & short range plans for operations, budgeting, recruiting, human resources, facilities, public relations, fundraising.• Developed & implemented financial budget & analysis model that enabled more well-informed decisions.• Organized fundraising project process for new school equipment.• Formulated & led approval of business case for enrollment & facilities expansion.• Led search committees, hired new Head of School & Business Manager leadership team.• Chair Executive Committee.President for 3 years, Vice President for 1 year prior.

Cleveland, Ohio Area

Advised B2B manufacturing clients in development & implementation of business growth strategies. Developed branding and marketing strategies to increase market penetration, competitive positioning and sales growth. Facilitated implementation of tactics to increase sales, market share and customer retention.▷ Identified/defined client brand value to facilitate lead generation & improved sales conversions.▷ Researched/analyzed market environment, competitive position & customer sales history.▷ Formulated marketing strategies to increase market penetration and enter new markets.▷ Developed inbound & outbound marketing tactics to sell value, reach target mkt & generate leads.

Orrville, Oh

Drove profitable sales growth. Formulated and executed global marketing strategies - product, pricing, and promotion across multiple divisions and market segments including commercial, industrial and defense. Built brand development / marketing communications team. Managed agency, PR, digital marketing (web developer, social media) and creative vendor relationships. Initiated web, social media, SEO, SEM, email marketing strategies.Launched product management function, including life cycle planning, pricing and new product development. Researched customer requirements for input to product enhancement. Improved competitive advantage in product benefits and performance.Identified acquisition targets, evaluated and negotiated deals and led due diligence / integration activities. Member of company’s Executive Leadership team.

Chicago, Il

Formulated startup, growth and turnaround marketing strategies. Scrutinized market opportunities and developed business cases. Performed market and financial analyses. Developed brand positioning for market penetration and market share gains. Identified best of breed businesses with value proposition superiority, product innovation and competitive advantage for investment. Engaged by enterprises in the US, Europe and the Middle East.

Chicago, Il

Recruited to lead in-country teams and develop strategic marketing and sales plans for increased market penetration, market share and customer retention in company's Belgium, Norway, Poland and Hungary operations. Led marketing teams and built strategy consensus with foreign joint venture partners and overseas operational teams to ensure success of marketing program implementations.Spearheaded a move to target the consumer market segment, overseeing development of new pricing tactics, value message and a transition to retail sales resulting in a 25% market penetration increase. Formulated plans that won a 12% market share increase vs. entrenched competition.Developed market entrance strategies for cellular service launch and operation in Korea, Taiwan and China.

Atlanta, Ga

Developed start-up and growth Marketing Strategies for new cellular service launches in Germany, Italy, France, Spain and Israel. Determined branding, advertising, pricing, sales and launch strategies. Commissioned market research, hired advertising agencies, developed market forecasts, formulated budgets and built business cases.Led marketing operations for start-up cellular company in Israel achieving 8% penetration and growing from 0% to 40% share, in 6 months. Formulated & implemented an innovative mass market strategy involving penetration pricing, consumer branding and advertising, retail stores and over 75 indirect distributors.Directed marketing teams and built strategy consensus with foreign joint venture partners and overseas operational teams to ensure success of marketing program implementations. Managed hiring, training of local marketing, sales, customer service staffs.

Bachelor Of Science (Bs) - Business, Finance & Economics

Activities and Societies: Alpha Tau Omega Fraternity, Delta Sigma Pi Business Fraternity

Master Of Business Administration (Mba), Marketing