30 years of recruiting people, starting and operating companies, and volunteering where I am needed.I am obsessed with reducing the friction in the hiring process for both hiring companies and job seekers.Every industry undergoes a revolution, and recruitment is no exception. Since 1994, my journey has been one of evolution, navigating the waves of change that have shaped the talent acquisition landscape.Starting from a radio career, I witnessed the dramatic shift in recruitment with the rise of the internet. The advent of job boards promised to expand our reach and connect us with talent like never before. However, over time, these platforms began to feel more like quicksand than solid ground. What was meant to simplify recruitment often increased friction in the hiring process.At Next Level Performers, we recognized this challenge as an opportunity. Our mission is simple yet ambitious: to transform online recruiting into a streamlined, efficient process that truly capitalizes on the internet's potential. By creating emotionally resonant, search-optimized job advertisements, we ensure that the right candidates find the right opportunities quickly and efficiently, helping companies build stronger, more engaged teams.As a subject matter expert in recruitment advertising and talent acquisition, I have dedicated my career to innovating and optimizing the hiring process. My work has helped countless organizations reduce hiring friction, improve candidate quality, and enhance retention rates across diverse industries.Professional and Community Involvement:Beyond my professional endeavors, I am deeply committed to community service. I am a long-time Rotarian and currently serve as a Club Director for the Rotary Club of Kansas City. My involvement extends to various board positions with nonprofits such as the American Red Cross, Boone Works, and the Missouri Employers Council. I have also chaired committees for the United Way, am a Leadership Columbia graduate, and have held leadership roles in area chambers of commerce.If you're looking to connect with a recruitment strategist who understands the complexities of today's talent market and is passionate about reducing friction in the hiring process, I invite you to contact me