Scotty Hoogerbrug Email and Phone Number
Scotty Hoogerbrug work email
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Scotty Hoogerbrug personal email
I am a dynamic, results-driven, and creative leader with over eight years of executive-level marketing experience. This has translated into a track record of delivering significant shareholder value through outstanding commercial, brand and growth skills. But I couldn’t have done it without amazing people, so I spend a lot of time ensuring they are inspired to do their best work. My management approach is a mix of empathy, empowerment, and accountability.Last but not least, I'm also a father, husband, DJ, and gamer.Career highlights include:- Collaborations with DJ Jazzy Jeff, Disclosure, Timbaland, A-Trak, DJ Marky, Mix Master Mike, Redbull, SoundCloud, Mass Appeal, Fools Gold, UKF, Twitch, UFC, and many, many more. - An exclusive shoe and vinyl colab with adidas for top tier artists.- Leading the transition of Serato into recurring subscriptions, in turn, delivering massive shareholder value.- Running two online festivals via Twitch that was viewed by millions and at the same time kick-starting live streaming as a medium for DJs globally.- Authentic and respectful content series discussing the history of Black music in America.- Global launch of real-time audio separation technology for Serato DJ. This delivered an hit an all-time high for monthly active usage and MRR growth.- Making Serato Sample the industry standard for sampling music. Used in the creation of some of the most popular electronic and hip-hop albums over the last few years.Highly skilled in: • Strategy• Brand Management• Growth Marketing• Product Marketing• Influencer Marketing• Social and Content Marketing • UX and CX• Data• MartechAwards:• Tangram Awards for Data & Analytics finalist 2018 w/MBM• Beacons Gold: Best Use of Data 2018 w/MBM• Beacons Gold: Best Use of Data 2019 w/MBM• Google Premier Partner: Brand Awareness Winner 2021 w/MBM• WARC Media Awards: Silver for Best Use of Data 2021 w/MBM
New Zealand Mint
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Chief Marketing OfficerNew Zealand Mint Apr 2024 - PresentAuckland, NzGrow New Zealand Mint's brand presence with the goal of being globally recognized as a leader in precious metals for Bullion and Collectibles. Transform the marketing department to be efficient, effective and drive long-term, scalable, profitable growth. Create a world-class digital experience for the precious metal collectables market. Exceed all revenue and customer targets.
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Fractional Chief Marketing OfficerAvancer Jul 2023 - PresentAuckland, NzProviding Chief Marketing Officer services for clients across the US and New Zealand on a fractional basis. Unlike consultants, I assume both strategic and operational responsibilities. I'm also a member of the leadership team, so hold direct accountability for key results. The primary advantage of hiring a Fractional Executive is to gain access to experienced leadership in a cost-effective, focused way. -
Chief Growth OfficerSerato Sep 2022 - Jul 2023Auckland, Auckland, NzLeverage a wide range of strategies and tactics across the business to ensure that Serato achieves maximum, sustainable, revenue and user growth over a long time horizon. -
Chief Marketing OfficerSerato Apr 2016 - Sep 2022Auckland, Auckland, NzGrow Serato's global brand and exceed revenue targets through innovative sales, marketing, creative, and artist relations strategies.Deliver a market-leading customer experience for over 4m customers through digital support channels.
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Head Of Consumer MarketingVocus Communications Jul 2015 - Apr 2016Melbourne, Vic, AuLead the Consumer Marketing team for three household brands (Slingshot, Orcon and Flip) which account for 15% of the market.Deliver significant net growth, revenue and EBITDA targets via Acquisition, Retention and Digital strategies.Own the end to end customer experience and deliver industry leading NPS.Implement a multi-brand strategy which leverages various strengths to tackle two large dominant players in the NZ telco market.Disrupt traditional models through innovative UX, self-service and digital marketing tactics. -
Flip General ManagerCallplus Group Jul 2014 - Jun 2015Auckland, NzDrive Flip to the next level via disruptive thinking and being crazy about customers.Lead the Marketing, Customer Support & IT teams.Own the P&L.Aggressively grow Flip's base, annual revenue and EBITDA.Build a robust and recognizable consumer brand in a highly competitive market. -
Head Of Marketing At FlipCallplus Group Dec 2011 - Jul 2014Auckland, NzDesign, develop and launch a new ISP into the highly competitive NZ market.Create and then manage a sustainable business model which delivers price leadership and disruptive thinking to the masses.Own all marketing elements.Help the manage the Flip P&L.Ensure support costs are kept low with an online focus without impacting the overall customer experience.
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Marketing Manager (Contract Role)Callplus Group Oct 2011 - Dec 2011Auckland, NzDevelop, model and present product and pricing strategies for CallPlus BusinessKey deliverables:- Local Loop Unbundling - Fibre for Schools
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Digital Marketing Manager - Active User Growth (Contract Role)Lloyds Banking Group Feb 2011 - Jul 2011London, Uk, GbDrive incremental active user growth across the Lloyds TSB, Halifax and Bank of Scotland brands by:- Campaigning via Email, SMS and DM- Ensuring dotcom and .co.uk pages are optimised for marketing integrative purposes- Optimising the path to purchase- Reviewing and executing innovative ideas and concepts within the online spaceOveral objective of increasing the LBG internet banking active user base by 1.2m in 2011. -
Marketing Operations Manager - Customer Retention (Contract Role)Bskyb Aug 2010 - Jan 2011Middlesex, England, GbDesign and build a Test, Measure and Learn (TML) programme across Sky’s Retention estate. This will include providing detailed results and recommendations to key stakeholders in a timely manner based on the ideas and opportunities tested. The TML programme will be run predominately in a call centre environment.Manage the Sales and Operations Teams (based predominantly in Scotland) to ensure all TML activity is implemented; on time, to budget with maximum effect and marketing support to deliver the optimal results.Based on TML results, work with Forecasting and Strategy to develop and enhance existing assumptions with real time and on-going trend analysis. Develop and execute a Social Media programme with aim to consolidate Sky’s various online platforms, develop Sky’s online customer relationships and ultimately reduce churn. Identify and explore retention opportunities within the business. This involves developing and presenting business cases for change to key stakeholders. -
Slingshot Marketing ManagerCallplus Group Oct 2009 - Apr 2010Auckland, NzTo work with the Slingshot General Manager (now CallPlus CEO) to develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization ensuring that all products and services are developed, priced, positioned and distributed to: a) Achieve consistency with Slingshot’s strategic directionb) Meet customer requirements that are consistent with Slingshot’s brand positioningc) Lead the market in terms of innovation and constantly challenge market leaders to offer consumers real choiced) Meet or exceed revenue and margin targets Is responsible for contributing to the development of products and marketing initiatives. All product development and marketing activity must have a positive impact on brand perception and focus on increasing market share. Core responsibilities include product strategy, product life cycle management, pricing, project management and marketing management.
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Slingshot Brand ManagerCallplus Group Apr 2008 - Oct 2009Auckland, Nz
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Slingshot Marketing AssistantCallplus Group Jul 2006 - Apr 2008Auckland, Nz
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Slingshot Customer Service RepresentativeCallplus Group Jan 2006 - Jul 2006Auckland, Nz
Scotty Hoogerbrug Skills
Scotty Hoogerbrug Education Details
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Marketing Week Mini Mba With Mark RitsonBrand Management -
The University Of AucklandMarketing And Information Management
Frequently Asked Questions about Scotty Hoogerbrug
What company does Scotty Hoogerbrug work for?
Scotty Hoogerbrug works for New Zealand Mint
What is Scotty Hoogerbrug's role at the current company?
Scotty Hoogerbrug's current role is Chief Marketing Officer at Agoro & NZ Mint | ex Serato 🎶 | Strategy | Brand | Growth | Music | Collectibles.
What is Scotty Hoogerbrug's email address?
Scotty Hoogerbrug's email address is sc****@****t.co.nz
What schools did Scotty Hoogerbrug attend?
Scotty Hoogerbrug attended Marketing Week Mini Mba With Mark Ritson, The University Of Auckland.
What are some of Scotty Hoogerbrug's interests?
Scotty Hoogerbrug has interest in Politics, Education, Environment, Science And Technology, Human Rights.
What skills is Scotty Hoogerbrug known for?
Scotty Hoogerbrug has skills like Digital Marketing, Product Management, Brand Development, Marketing Strategy, Marketing Management, Telecommunications, Crm, Management, Strategy, Product Development, New Business Development, Customer Experience.
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