Scott Shapiro Email & Phone Number

Seattle, Wa, Us

Mountain View, Ca, Us

-Overview-I lead go to market for Google Workspace’s suite level product and sku launches, strategic marketing priorities, and demand generation for Security.This includes, strategic program management for large cross functional teams including product and sales, strategy and execution of demand generation (campaigns, content etc) and seller readiness. -examples of impact--Led GTM, program management, and Sales Readiness on behalf of the Marketing organization in the launch of the new Google Workspace Gemini add-on skus and rebranding. Including leading cross-functional readiness for multiple product areas, driving executive (VP/Senior Director) level reviews, and maintaining full program management while owning sales/marketing readiness work streams directly. This workstream was part of my first 90 days at Google and was considered a "need to know" confidential initiative.-Led concept to creation of Google Workspace's first truly live panel experience with experts across 3 product groups for Google - Chrome, Workspace, and Mandiant. Delivered in fast turn, with 9 business days from idea to delivery as opposed to our standard 6-8 week timeline.Webinar surpassed goals, including beating benchmarks for registration numbers and conversion to attendees.

Leveraging 10+ years of experience in tech saas across enterprise, late stage and mid-stage startups I offer general strategic advising services and project-based consulting. The areas in particular that I focus on are: -Marketing, GTM, Growth Strategy: defining messaging/positioning, use case alignment, and revenue growth-Sales/CSM Readiness: developing enablement materials and scalable programs-Product Assessment: hands-on product evaluation with actionable insights and feedback-User Journey Optimization: evaluation and documentation of existing user journey flows with recommendations and discussions on optimization I have experience advising early-stage start-ups in the generativeAI space, productivity software, B2B tech saas, and ad tech. Interested in freelance consulting or advising? Let’s chat! I’d love to explore how we could work together. DM me or email me at shapirohscott@gmail.com

San Francisco, California, Us

I led the Platform and Client Apps Product Marketing and Go To Market Team for Grammarly, we're on a mission to improve lives through improving communication. Including bringing generative AI to the mainstream, wherever you write. The team helps bring this mission to life through work on the client apps (desktop, browser extension, mobile apps and more), Grammarly for Developers, partners, and the ecosystem. I left Grammarly due to company lay offs. Some focus areas include:-new product innovation for zero to one and product market fit, especially for mobile and developer products -generative AI capabilities for new feature set -growth strategy: activation and adoption of client apps (desktop, browser extension, mobile app) -3rd party technical integrations and launching new product experiences -Go to Market campaignshttps://www.grammarly.com/

Sydney, New South Wales, Au

At the time that I worked for SCW, it had raised series B funding and was valued at $350M approximately. I led the Product Marketing organization (4 person team across USA/Australia) for Secure Code Warrior, helping the team to bring new products to market and create value with our customers. In 2022, SCW was named a finalist for "Top Companies to Work in Product Marketing" by the Product Marketing Alliance. As the Global Head of PMM, I'm proud of the team and culture we're building to help PMMs thrive in their careers and to earn this nomination. - About SCW - Here at Secure Code Warrior (SCW), we’re focused on transforming security and compliance from a check-box on the roadmap to an always-on mindset across the DevOps cycle. Our approach focuses on upskilling developers through gamification of learning and integrating with their preferred tool sets, such as GitLab and Atlassian. With SCW, companies are able to differentiate from their competition, and ship code faster and more securely than ever.Founded in 2015 out of Australia, we are a truly global remote-first company with employees all across the globe including Australia, America, Belgium, England, Iceland and more. Plus, an exciting list of global brands that we’re proud to include as our customers, such as JP Morgan Chase & Co, Zoom, and Atlassian.After raising Series B in 2019, from firms such as Goldman Sachs and Cisco Investments, we’re excited to be in the next phase of our growth, focusing on scaling the business to bring secure coding education and developer tools to the world!https://www.securecodewarrior.com/

Provo, Ut And Seattle, Wa, Us

I led the GTM & Customer Growth team within Digital Customer Success. As a multi-functional team of marketers and analysts, we focus on 2 primary things: 1 - Helping our existing customers gain value from the Qualtrics platform 2 - Empowering our Customer Success Managers to prioritize high engagement activities to drive usage, renewal rates, and customer expansion. We accomplish these goals through a series of digital-led growth and adoption strategies in partnership with the Digital Scalability team at Qualtrics.

Provo, Ut And Seattle, Wa, Us

Qualtrics recently became a public company in 2021, spinning out from SAP.I lead product marketing for Customer Experience for B2B organizations, focused on Account Management. We help Sales, Customer Success, and Account Managers create great experiences for their customers and prospects to reduce churn, increase revenue and increase customer satisfaction.-Launched new product sku in partnership with Sales Strategy and Product Management, developing go to market strategy,messaging, sales materials, & training enablement; beat annual revenue targets by ~40%-Designed and led a cross-functional global campaign to increase pipeline and accelerate deals through trainings, digital events, and outbound marketing & sales campaigns resulting in significantly increased pipeline and seller knowledge. Approach adopted as an ongoing go to market strategy for all core business lines. -Founding member of Diversity, Equity, and Inclusion Council

Provo, Ut And Seattle, Wa, Us

Qualtrics was acquired by SAP officially in 2019, it later spun out in 2021 for an IPO. For the Customer Experience line of business at Qualtrics I led Customer Evidence Marketing, X4 Conference Strategy, and Analyst Relations.-Led cross-functional team on strategy & execution for 1st party conference, 12,000 attendees, managed 10 customer speaker sessions and CX product keynote, designed first ever demo lounge; resulting in a 52% YoY increase of sales pipeline-Launched Customer Experience Breakthroughs series as a new type of case study to highlight executives from top customers,resulting in increased marketing pipeline and top of funnel name capture. Approach adopted across business lines and globally-Partnered with Customer Success team to develop strategic customer relationships for case studies and references as part of theForrester Wave analyst report contributing to Qualtrics being named a market leader-Increased employee engagement and customer centricity score by implementing and moderating Q&A with customers at town halls-Launched new products, such as iQ Directory, and led sales enablement through webpages, customer evidence, and videos leading to increased usage of strategic product by customer baseQualtrics Customer Experience is the world’s most agile marketing platform for customer experience strategy improvement, making it easy for companies to monitor, respond, and improve every key moment along the customer journey and incorporate customer feedback and recommendations into every decision.

Redmond, Washington, Us

• Drive cross-company development, go to market, and design of Resume Assistant, the first integration with LinkedIn to help users craft a compelling resume with 90% market/user approval of feature• Create readiness materials at scale for global sales team, including pitch decks, demo documents and conference speaker talking points resulting in increased knowledge, deployment and usage of Office 365 • Developed strategy for new Office ProPlus offering across multiple cross-functional senior leaders to increase deployment and usage of key product resulting in improved go to market capabilities• Launched Excel Insights working cross discipline to bring AI to end users to help analyze data resulting in increased product usage and positive media reaction• Lead Office Intelligence using AI and machine learning to help users do their best work, focus on impact and save time through reinvented design, research, proofing and data visualization tools• Manage 1 direct report focused on piloting new technology and migrating benefits to mainstream products such as PowerPoint

Redmond, Washington, Us

• Led cross-channel marketing launch of OneNote’s new UX by creating messaging, assets, video, app store updates and landing PR coverage that was 90% positive to neutral• Drove OneNote homepage redesign and launch of OneNote Ink website (onenote.com/ink) across Eng/Design/Mkt improving app downloads by 15%• Led Evernote compete project to launch importer tool, new website, targeted paid and earned media leading to ~150m pages migrated• Strategized and executed marketing launch of award winning Learning Tools to help people with learning differences improve reading comprehension • Developed new cross-product experience for reimagining travel guide industry in partnership with Roads & Kingdoms, a company backed by Anthony Bourdain, by working across engineering and marketing teams to drive new user acquisition and engagement of OneNote, Sway & Docs.com (Experience at Docs.com/Japan)• Strategize and execute OneNote’s monetization plan and upsell to Office 365 through marketing and product integrations including relaunching the product with a freemium business model• Lead relationship with OneNote & Word engineering team to build towards customer needs, create and own messaging/positioning, marketing rhythm and drive last mile execution with Integrated Marketing team• Extensive experience as Microsoft spokesperson meeting with the press, demoing/presenting at conferences around the world and meeting with customers in a variety of settings.• Partner with executive sponsor on Intern program to recruit, mentor and create summer learning series.

Redmond, Washington, Us

• Own end to end strategy for driving Office 365 consumer usage and new product engagement across 40 markets, worldwide, by leveraging data, customer insights, and partnering with engineering• Partnered with data scientists to identify, analyze & redesign onboarding flow to prioritize key user actions, improving retention innew subscription model. Strategy was highlighted by executive team at SalesForce CRM conference• Created new product launch engagement strategy for Office, including cutting lead time from 3 months to 1 month in order to match rapid release cadence. Strategy included creating briefing and email templates to improve efficiency and scale for team of 10, set standard for feedback format to condense agency review cycles.• Led leadership team sponsored creation of Office Visual Identity Branding in order to create a consistent design language for Office across multiple devices and platforms. Reduced asset creation timeline and costs for MSFT by making standardized content available to the product marketing group, the field, and engineering, worldwide• Pioneered use of SMS/email requests in order to reduce friction in customer flow to download Office mobile apps. Successfully piloted program via email campaign then drove implementation on Office website leading to other orgs adopting this strategy• Partnered with analytics team to identify OneDrive engagement as a key indicator of customer retention and focused efforts on increasing usage leading to an 13% lift over 1 year. Strategy included focusing on driving adoption of Office mobile apps, creating videos, and addressing key customer confusion points in marcom by using gifs.• Focus on testing, learning, optimizations and balancing of key priorities for the customer and business.• Key driver of major Office releases: Office for iOS, Android, Sway, OneNote for Mac, OneDrive storage increase, and rebranding of SkyDrive to OneDrive and Office 365 Home Premium to Office 365 Home.

Redmond, Washington, Us

-Researched and developed full churn prevention guideline program-Assisted in development of and deployment of interviews for focus groups to research loyalty, retention and churn prevention-Created offer strategies for churn prevention associated with Microsoft Office for future releases-Designed survey to interview 30+ employees and analyze responses in order to form a program to provide improved team morale, cooperation among organizations and establish common mission goal-Consulted on marketing communication designs for email templates for Office users

Port Washington, Ny, Us

-Managed Facebook page by interacting with Fans and creating new content which resulted inapproximately 32% Fan growth-Developed social media marketing plan for implementing a Twitter campaign that has recently been launched to great success with over 1,000 accounts following the company within days (the account is @VIP_Voice) -Tested new strategies for reward models that resulted in 12% increase to client retention-Consulted on new corporate website focusing on creative aspect and content to ensure bestpractice techniques and an error free end product

B.A. Psychology, Emphasis On Business, Systems, And Organizations

Master Of Business Administration - Mba

Program In Entrepreneurship