Scott Hums Email & Phone Number

Assigned to lead broadcast news department at WTHR, the NBC affiliate in Indianapolis, Indiana, as an interim and was promoted to the role permanently in September 2022. Responsible for all news content on broadcast and digital platforms. Started new communication best practices and refocused newsroom strategy. WTHR was awarded the news excellence Emmy award in 2024.

Indianapolis, Indiana Area

Leader of WTHR digital platforms including WTHR.com, WTHR News and Weather apps, OTT apps and social media. A member of the newsroom and station management team. Developed and executed digital content strategies across all platforms. Managed and tracked analytics and brought real time data and social discovery visualizations into the newsroom. Set goals and coached the digital team to record breaking traffic, including a 92% increase in unique users, a 308% increase in video consumption and topping comScore's local multi-platform rankings for Indianapolis media. Oversaw the merging of newsroom work groups into a unified digital desk operation. Managed the relaunch of WTHR.com on a responsive website in 2016. Oversaw WTHR's climb to the top of Indianapolis social media rankings and one of the most engaging social media TV stations in the country, including a finish as the 3rd most engaging NBC affiliate and the 24th most engaging US media property on Facebook. Launched a community outreach micro-giving initiative that raised over $400,000 for local nonprofits. Managed multiple podcasts, enterprise content initiatives, and innovative technology improvements including the creation of a distribution management system inside the WTHR.com CMS and an Emmy award-winning election results presentation system for both broadcast and digital. Led the WTHR.com efforts that won numerous best website awards from the Indiana Associated Press, Indiana Society of Professional Journalists and the Indiana Broadcasters Association, as well as the 2020 Regional Murrow Award for Multimedia journalism and an Emmy for Interactive Media coverage of the COVID-19 pandemic. Contributed to an investigation that won a 2016 George Foster Peabody Award and a 2017 duPont-Columbia Award. He served on the NBC Affiliate OTT/Digital Subcommittee and the Indiana Broadcasters Association Young Professionals committee.

Indianapolis, Indiana Area

Taught DIGI-410: Digital Analytics. The class covered web and social analytics, advertising metrics as well as strategies on how to analyze data and create data-based action plans.

Indianapolis, Indiana Area

Responsible for overall direction of station's digital and social operations and strategy. Digital department head. Managed digital content team, website developer, and coordinated efforts with the digital sales team. Oversaw three re-launches of main website. Managed creation of a number of content initiatives including mapping software, databases, election results, special home page navigation, and special investigative templates. Led team that develop content management system for special on-air ticker. Won Indiana Associated Press award for Best Website in 2013, 2014, and 2015 and IBA Spectrum Award for Best Website in 2014 and 2015.

Greater Salt Lake City Area

Responsible for overall direction of website content and sales. Non-traditional revenue department head. Created web sales presentations, tracked billing, and executed campaigns. Attended sales calls to discuss web products with clients / agencies. Doubled web billing market share within one year. Managed discount gift certificate program. Redesigned ABC4.com and CW30.com. Developed workflow plans for breaking news, daily news, and video publishing. Increased content numbers four-fold. Managed web producer and website SEO.

South Bend, Indiana Area

Responsible for overall direction of website content and sales. Started social media effort. Web department head. Developed and launched business directory. Run SEO/SEM. Negotiated partnerships with third party websites to increase traffic. Won an RTNDA Regional Edward R. Murrow Award for Best Website (2008.)

South Bend, Indiana Area

Special assignment producer, photographer and editor responsible for long form series and sports content. Work included station special events like 50-year anniversary special, Notre Dame Football pregame show, syndicated Notre Dame Football coach’s show. Also covered general assignment news photography and editing. Won multiple awards from Indiana AP, SPJ, RTNDA, and NPPA.

Muncie, Indiana Area

Executive Producer / Director / Segment Producer / Graphic Designer for half hour feature/light news program. Photojournalist / Editor / Director for daily news program. Shot video as requested by various Ball State University departments and programs.

Elkhart, Indiana Area

General assignment news photographer and editor. Worked extensively with sports department on half-hour Friday night high school sports show.