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In this business, strategy is only useful when it helps spark the creation of great ideas and experiences. We help do that by asking lots of questions, and actually listening to the answers. By seeking out connections and contradictions, because that's where interesting ideas start. By making choices, and fighting to ensure that creative teams are able to explore paths, not landscapes. And by cutting the usual marketing crap and communicating in a way that actual humans can understand. All that is what makes what we do so much fun.
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Vp Brand And Creative StrategyNavigatrToronto, On, Ca -
Vp Brand And Creative StrategyNavigatr Feb 2020 - PresentToronto, Canada AreaWorking with a portfolio of some of North America’s largest luxury-focused travel brands, driving both strategic communications focus and creative excellence. -
Lead PlannerJp\Tbwa Oct 2019 - Jan 2020Toronto, Canada AreaBringing strategic insight and people-first thinking to the Capital Group business, a huge opportunity in the financial industry. Pleased to be part of a smart and passionate team.
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Vp StrategyCossette Feb 2017 - Oct 2019Toronto, Canada AreaHelping clients see their brands through their customers' eyes in a holistic way, then translating business needs into actionable creative strategies. Writing briefs that spark interesting, engaging creative for Walmart, Investors Group, and formerly McDonald's. Teaching the team to approach the work in a way that helps them continue to be smarter. Talking to people. Writing decks. Drinking coffee. Paying tabs. -
Vp Strategy DirectorMccann Canada Jan 2015 - Feb 2017Toronto, Canada AreaDeveloping simple, strong strategies that help creatives make great work. Driving our clients' businesses. Winnowing a pantload of research. Thinking like a consumer. Asking many questions. Trying not to make assumptions. -
V.P., Group Creative DirectorMaclaren Mccann Feb 2006 - Dec 2014Toronto, Canada AreaAs GCD for Brand Response, I lead a team of art directors and writers on the integrated YMCA of Greater Toronto and Bayer CropScience accounts. I also lend a hand wherever else response and results really matter. I'm pretty proud that the work of my team on the World Vision account was recognized by the DMA Echo Awards, CMA Awards and NAMMUs – including a 2011 NAMMU Best of the Best.
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CopywriterFreelance Mar 2000 - Feb 2006Toronto, Canada AreaHired gun for agencies like MacLaren MRM, Tattoo Direct and Digital, Wunderman, BBDO, Arnold, and Blitz.Worked with clients such as Rogers, Franklin Templeton Investments, Zellers/HBC, DAC Group, Citibank, Sprint, and Bell.
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Freelance CopywriterTattoo Direct + Digital 2001 - 2005Toronto, Canada AreaFransi and her team wanted to produce the best creative around, and I was happy to be included in their efforts. -
Group Creative Director/Senior WriterWunderman / Y&R Brands 1997 - 2000Here's where I learned an awful lot of what I know today, and what I try to pass on to others. Having a table automatically reserved for you at the Pilot on Friday evenings was also a powerful learning experience. -
Senior CopywriterEaton'S Aug 1991 - Jan 1997To quote Peter Ustinov, talking about his time in the army during World War II, it was the worst time of my life, and I wouldn't have missed it for the world.
Scott Mckay Skills
Scott Mckay Education Details
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B.A. (Hon.)
Frequently Asked Questions about Scott Mckay
What company does Scott Mckay work for?
Scott Mckay works for Navigatr
What is Scott Mckay's role at the current company?
Scott Mckay's current role is VP Brand and Creative Strategy.
What is Scott Mckay's email address?
Scott Mckay's email address is sc****@****ren.com
What is Scott Mckay's direct phone number?
Scott Mckay's direct phone number is +141864*****
What schools did Scott Mckay attend?
Scott Mckay attended University Of Toronto - Victoria University.
What are some of Scott Mckay's interests?
Scott Mckay has interest in Environment.
What skills is Scott Mckay known for?
Scott Mckay has skills like Integrated Marketing, Creative Direction, Advertising, Creative Strategy, Digital Strategy, Art Direction, Digital Marketing, Direct Marketing, Brand Development, Interactive Advertising, Content Strategy, Copywriting.
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