Scott Iddings Email & Phone Number

Bellingham, Washington, United States

Supervise case management and business development teams. Assist program participants with scholarship funding, career guidance, financial and digital literacy education, on-the-job training opportunities and internships. Assist businesses with identifying their workforce needs and provide assistance to meet their desired short- and long-term workforce goals. Manage marketing and media relations for the Council.

My experience in personal branding, media, digital content creation and marketing has led me to help individual and small business clients achieve success. I create clear and concise content for all communication channels. I write blogs, op-eds, press releases, ads, scripts and other content. I am well-versed in SEO and SEM best practices. My current role also includes consulting on website creation, social channel strategy, media messaging, video production and vlogs. Experience with media relations, television, radio, print and digital advertising programs.

West Jordan, Ut

In my role at Jordan School District (JSD), I was responsible for all digital media engagement. I visited schools on a regular basis and told some of the great stories about JSD. I interviewed key people, gathered pictures or video, and then crafted an interesting story for distribution across all the digital channels.During emergency situations, I calmly assisted with crafting and distributing messages through social channels, the district website and Skylert. I pitched stories to the local media and handled inquiries made by reporters. Additionally, I assisted with media visits to schools. I accompanied news reporters and photographers at schools, arranged interviews and assured schools are protected from needless disruptions. - Developed content and managed digital strategy for a school district with over 53,000 students and over 8,000 employees. - Increased digital engagement by over 50% across all platforms in less than 2 years.- As member of executive and marketing teams, facilitated the successful passage of $245 million bond referendum to improve schools. - Produced marketing videos used by Board of Education, administrators and directors.- Photographed/videotaped Board of Education and school events.- Pitched stories to news media. Acted as public information officer, as needed.- Processed government records requests.

Salt Lake City, Ut

At Utah Transit Authority (UTA), I worked in the Communications and Marketing Department creating materials used by transit riders throughout the system and for internal use. I wrote content for the main UTA website (rideuta.com) as it transitioned to a new platform. I utilized my vast experience in broadcasting by assisting with the creation of marketing videos. - Developed communications strategies for statewide transit agency.- Wrote content for agency’s website and digital media channels.- Created marketing materials used by transit riders throughout entire system.- Pitched stories to news media. Acted as public information officer, as needed.- Coordinated media during emergency drills, utilizing the Incident Command System guidelines.- Created mock Joint Incident Command/Family Reunification Center.

Wetm-Tv / Elmira, Ny

At WETM-TV, I managed a team of nine Creative Services and News Production professionals. I was the Chief Branding Officer for the station, making certain all standards were met with regard to proper branding for the station. As such, one of my main roles was to create promotional announcements for the station and manage the news marketing plan.I was responsible for protecting the license of the station by assuring that proper documentation was submitted to the Federal Communications Commission (FCC) on a timely basis. I created quarterly reports for news issues and children's programming, as well as the annual EEO report.I was the primary Executive Producer for all special long-form programming, including sports programs, debates, telethons, public affairs programs and community projects.- Directed Creative Services, News Production and Programming teams.- Oversaw budgets for assigned departments, with strict adherence to staying at or under budget.- Recruited, interviewed, hired and onboarded new staff within supervised departments.- Produced live and recorded television programming including news, sports (hockey, football, basketball), specials (debates, parades, public ceremonies, telethons) and public affairs.- Created award-winning promotional and public service announcements.- Successfully led local project team in the build-out of a high definition television studio and control room. - Rebranded television stations, overseeing creation and implementation of revamped graphics packages and newscast presentations. - Leading member of management team that successfully negotiated new labor agreements.- Implemented news branding indoctrination program of all new staff within business unit.- Generated reports for submission to Federal Communications Commission (FCC) and corporate leadership.- Utilized marketing research data to create successful sales and viewer recruitment/retention strategies for the top broadcaster in designated market area.

KOOL / PhoenixKIST / Santa BarbaraWINK / ElmiraWNGZ / ElmiraWEHH / ElmiraWELM / ElmiraWENY / ElmiraWHGL / TroyWJEM / ValdostaWNYR / Geneva

- Responsible for the strategic direction of marketing, website and production departments.- Produced television commercials, promotional announcements and long-form programs.- Trained staff in the use of videography and editing systems.- Analyzed market data to help create appropriate and strategic media plans for programming and events.- Created marketing schedule for events, campaigns and promotions.- Handled logistics, coordination and planning for events.- Provided creative service direction for events and commercial production.

Bachelor Of Arts (B.A.), Cultural Studies/Mass Media Communication

Coursework in Communications, Journalism and Psychology

Elementary Education/7-12 Social Studies Education

Coursework in Pedagogy, History and Psychology

Associate Of Arts And Sciences (Aas), Business Administration And Management, Computer Science