Scott Ingberg, Pmp Email & Phone Number

Ballwin, Mo, Us

Greater St. Louis Area

Greater St. Louis Area

• Established, employed and refined branding and marketing strategies that help clients continuously surpass sales records and enjoy a significant and sustainable increase in market share – including one client who is now the top-selling Dodge dealer in the entire world, and another who is among the top 1% of all Chevy dealers in the United States• Wrote, produced and directed 40+ broadcast TV and radio commercials EVERY month (plus print advertising, online feature articles, direct mail and social media) for dozens of retail clients located in New York, Chicago, Atlanta, Tampa, Miami, St. Louis and other large and midsize markets throughout the U.S. • Inspired and supervised a creative team of writers, designers, video editors and production management• Overcame tremendous budget and time constraints to create “breakout” broadcast TV and radio spots that surpass the quality and effectiveness of all competitors’ advertisements • Directed television commercial productions on location throughout the country

• Create benefit-focused, brand-building traditional media, digital media and print collateral for small to large businesses throughout the nation• Form marketing strategies to help clients receive substantial “bang” for their marketing budgetsSeeking new projects and opportunities. Please contact me via LinkedIn or at scott@boldwordsbrightideas.com

• Managed all aspects of the creative process – from concept development through production • Developed innovative television, radio, print collateral and digital marketing messages that resulted in appreciably better response and brand connection with the target audience

• Wrote and produced journalistically-superior stories for daily newscasts and specials• Conducted thousands of interviews (on and off camera) to develop insightful news stories• Directed on-air talent during live broadcasts from the field and the control room • Shot and edited video for breaking news and features under tight deadline conditions

• Elevated marketing messages and internal communications – liberated from what had been done and what was traditional within the financial services industry• Reduced radio and television ad production expenses by two-thirds while raising production values and substantially improving message quality• Wrote informative, engaging and benefit-focused advertisements, print collateral, direct mail and digital media for one of the nation’s largest full-service brokerages• Managed branding communications projects from conception through completion – navigating multi-level review process and as-necessary revisions to satisfy the needs of the corporate client and the targeted consumers• Interviewed consumers and department clients to uncover deeper needs and goals, then oftentimes completely changed the project’s scope to more effectively accomplish those goals

• Created and developed national radio and television programs featuring a unique blend of critical analysis, insight and wit. On-air hosts included: Joe Buck, Bob Costas, Dan Dierdorf, Dick Vitale and Peter Jacobsen.• Directed day-to-day business operations of the national-syndication company, including the negotiation of talent, supplier and affiliate contracts• Initiated and executed highly successful methods of budget control and long-range planning

Ba, Journalism

Graduate Certificate, Project Management