Scott Iverson Email and Phone Number
Product Management and UX Leader Specializing in the Real Estate, MLS and Property Valuation Space at
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CubiCasa
Scott Iverson's Location
Oxford, Mississippi, United States, United States
Scott Iverson's Contact Details
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About Scott Iverson
I am a product management, marketing and sales professional with deep experience building and executing practical business and product strategies. I’ve built a diverse knowledge of the challenges and opportunities that face a range of industries, including real estate, financial services, healthcare, food and beverage, eCommerce (B2B and B2C), manufacturing, and logistics.Product:• Executed a strategy to expand the capabilities of an enterprise real estate valuations platform, which exceeded its revenue and margin targets• Managed the beta launch of a new SaaS UX platform with Fortune 500 companies, which received attention from Gartner and Forrester• Identified a market opportunity and launched a Stripe-based payments platform to solve a market need and create a new revenue stream within the property valuations spaceMarketing:• Created launch plans and successfully launched two books, one focused on User Experience Strategy and one focused on design thinking techniques, into the market• Implemented multiple marketing automation platforms to improve lead generationSales:• Exceeded quota and grew sales year-over-year in every sales role I’ve held • Managed Salesforce implementations to improve pipelines and organizational visibility• Managed teams of sales professionals to achieve growth in new customer acquisitionWorking Principles and Goals: • Be a collaborative partner to help my customers and co-workers benefit from and grow their knowledge of product management, user experience research, and design best practices• Learn new skills from personal research and from colleague and client experiences• Listen well and actively• Always have an open door and a cheerful demeanorSpecialties: Market and needs analysis, roadmap development, solution documentation, contract negotiation, user experience (UX) design best practices, usability analysis, marketing campaigns, new product development, multi-channel design and communication strategy
Scott Iverson's Current Company Details
Cubicasa
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Product Management and UX Leader Specializing in the Real Estate, MLS and Property Valuation Space
Scott Iverson Work Experience Details
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Senior Product ManagerCubicasa Sep 2024 - PresentOulu, FiLeveraging my mortgage origination, MLS, and UX-design experience, I am responsible for bringing a new photo product to market and for advancing our third-party access to property data solution. My work reinforces and expands CubiCasa's leadership role in providing photographers, brokers, agents, and lenders with the most engaging, accurate, and cost-effective real estate media and data.
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Owner And Principal ConsultantListcraft Realty Advisors Jun 2024 - Sep 2024I specialize in residential real estate consulting, leveraging extensive experience in mortgage origination and MLS listing systems. My deep expertise in user experience (UX) research helps clients uncover new opportunities and create roadmaps to bring their product visions to life. I focus on guiding clients through the development of platform-based businesses, optimizing workflows, and enhancing user engagement. With a keen understanding of the real estate ecosystem, I provide strategic insights that drive growth and innovation. Additionally, I have a network of technology specialists and industry experts that can be leveraged during engagements to ensure the delivery of complete solutions.
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Director Of Product Management And UxBright Mls Feb 2021 - Jun 2024North Bethesda, Md, UsAt Bright MLS, I empower a team of Product and UX professionals to execute on a strategic product vision, which will enable Bright's 110,000+ subscribers to meet their goals using our platforms and products. With an eye focused on revenue growth, I seek opportunities to leverage Bright's market-leading footprint to deliver a cohesive product suite that has a high adoption rate and an enviable customer experience. Key results delivered by my team and/or me, include:• Manage multiple pods of Product and UX professionals (PM, PO, BA), which support over 110,000 real estate professionals in the Mid-Atlantic• Guided the development of a listing creation solution that reduced the time it takes an Agent to create a listing by 30% through the smart use of historical and current market data • Built a lightweight UI and API integration for media companies, which allows for the secure transfer of photos, virtual tours, and floor plans directly from their systems into listings, reducing the time spent on media management by 80%.• Grew a UX team from one to three resources and built a comprehensive set of user journeys and personas• Championed and supported the development of a comprehensive design system built in Figma to standardize disparate experiences and accelerate prototyping and development tasks• Gained organizational buy-in for executing Design Thinking and Google Venture-style Sprints to improve overall product fit and quality within our Agile Scrum process -
Senior Leader, Product ManagementCorelogic | Fnc Jan 2021 - Feb 2021Oxford, Mississippi, Us -
Senior Product ManagerCorelogic | Fnc Jun 2018 - Jan 2021Oxford, Mississippi, UsI am responsible for CoreLogic's largest by revenue, multi-tenant collateral valuation platform, the Collateral Management System (CMS). The CMS is used by over 100 of the nation's largest depository and non-depository lenders. I directly guide the product's evolution based on interactions with these customers and CoreLogic's business strategy. • Led a team of ~25 IT professionals spread across three (3) Scrum teams who deliver against the platform’s product roadmap• Implemented one of the first pilot programs for bifurcated appraisals in partnership with a GSE and multiple top 10 mortgage lenders• Focused on growing a new Title solution, including the onboarding of two of the top ten mortgage lenders and the implementation of a new title data standard, which has been adopted by 3 of the top 10 mortgage lenders and their vendors• Helped platform revenue and profitability exceed growth expectations year-over-year• Increased the application of user experience (UX) best practices during feature ideation and development to improve adoption• Increased the availability of other CoreLogic products and services through platform integrationsI’m proud of the work I completed with clients, vendors, and GSEs. My focus was on creating clear plans, which delivered a solution that increased productivity, addressed the evolving regulatory landscape, and integrated the value of CoreLogic’s platforms with its market leading data and analytics.
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Product ManagerCorelogic | Fnc Jan 2017 - Jun 2018Oxford, Mississippi, UsFNC, Inc., a division of CoreLogic, is a mortgage technology company that has pioneered real estate collateral information technology. I was responsible for managing roadmaps and product research for:• Payments - Identified and implemented a new solution based on Stripe to facilitate paying appraisers, which opened a new and growing revenue stream for CoreLogic• Business Intelligence Reporting - Developed a strategic plan for sunsetting an ineffective off the shelf BI platform with an in-house developed solution, which improved uptime and customer satisfaction - Migrated over 100 customers’ data to the new platform without impacting their business operations• Cross-organizational product integrations to the FNC CMS platform - Built the first integrations to the CoreLogic digital gateway, which allowed for the flow of new products and services to be available for ordering within the Collateral Management System (CMS)
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Director - Client PartnershipsMotivate Design Sep 2014 - Dec 2016New York, New York, UsWorking remotely, I advocated for and partnered with our clients across the US to make sure Motivate Design provided creative and efficient user and customer experience research and design solutions. In this role, I got to troubleshoot, document and attend to the details that enabled our clients to overdeliver for their customers.• Modernized CRM and pipeline management and implemented new marketing automation tools like Hubspot to provide better business intelligence• Introduced new standards for proposal creation to improve consistency and reduce turnaround time by over a day• Managed a team of three marketing and lead generation professionals to increase new business opportunities• Supported the launch of the CEO’s book "Reframe: Shift the Way You Work, Innovate, and Think" -
Director Of Marketing - UsHuman Factors International Feb 2013 - Aug 2014Fairfield, Ia, UsIn this role, I worked remotely as the Executive responsible for:• Managing an integrated team of geographically distributed visual designers, content contributors, social media strategists, and inside sales professionals to deliver consistent and cohesive messaging• Championing the modernization of back-end CRM, marketing automation, and web analytic tools to improve operational efficiency• Integrating North American marketing plans with those of my peers in Europe, S. Africa, and APAC• Collaborating with the Account Executive team to execute targeted campaigns and follow-up• Evaluating go-to-market communications and pricing strategies across channels• Managing the marketing budget with an eye towards maximizing lead generation within the strategic mandates set forth by the executive teamSample accomplishments:• Transformed the Salesforce CRM database that contained over 100,000 records through a massive data clean-up and de-duplication effort using the the native tools and external products such as CRMFusion's DemandTools product• Implemented the company's first marketing automation tool to improve overall lead flow and lead scoring• Brought A/B message testing to the company and expanded the use of Google Analytics for measuring campaign effectiveness and site improvement• Oversaw, and at times helped code, a wide variety of email, landing page, and micro-sites for specific campaigns• Managed the development and launch of many types of digital and physical marketing artifacts, including white papers, animated videos, a global book launch, newsletters, brochures, and contests• Assisted in social media posting and promotions -
Marketing ManagerHuman Factors International Sep 2012 - Feb 2013Fairfield, Ia, UsResponsible for:• Evaluating go-to-market communications and pricing strategies for a new revenue generating web channel• Collaborating with an integrated team of visual designers, content contributors, and social media strategists • Addressing communications needs identified by the company's Account Executive team• Suggesting and implementing tools to improve the ecosystem of back-end CRM, marketing automation and web analytic tools
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Director Of SalesTandemseven Apr 2009 - Aug 2012My work as a Director of Sales at TandemSeven (now a part of Genpact) was divided into two phases: UX Consulting and SaaS UX Product Sales. Phase I was focused on supporting Fortune 500 clients in the central region of North America, including portions of Canada. I worked with companies on finding problems related to their transactional business platforms, specifically: • Rich Internet Applications• Portals (customer and internal)• Desktop Applications• Mobile Interfaces• Cloud ApplicationsThe consulting services I sold were primarily:• Organizational design strategy, including multi-channel user experience strategy• User research and requirements• User-centered interface design and usability validation• User interface development, prototyping, and technology consultation• Design standards and governanceIn Phase II, I was tasked to lead TandemSeven’s national business development efforts around the launch of a new software as a service (SaaS) solution called Persona Modeler (www.personamodeler.com). Persona Modeler is a new class of tool that helps companies manage and refine their understanding of their end users, including those users’ user experience and technical requirements. This role required:• Developing Beta customer relationships with Fortune 100 companies• Collaborative development of pricing models and go to market strategies• Development of marketing campaigns and product positioning • Product testing and bug tracking to drive continuous improvement
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Account ExecutiveHuman Factors International Jan 2006 - Mar 2009Fairfield, Ia, UsI was the primary Account Executive for HFI's clients in four central-region states and parts of Canada and Mexico. My clients were generally Fortune 500 companies, and I facilitated the identification of creative, user-centered solutions to their global design and usability problems. Working independently from a remote office, I was able to deliver $1.5 million in yearly revenue.
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Associate Account ExecutiveHuman Factors International Mar 2004 - Jan 2006Fairfield, Ia, UsI worked with the Account Executive supporting the Northeast U.S. territory, including Massachusetts, New York, New Jersey, and Pennsylvania. I was responsible for starting new client relationships, attending client meetings, creating proposals, and liaising with HFI's marketing department. In this role, I was awarded the company's "Rookie of the Year" honor in 2004 for helping to grow East Coast sales by 17%, and I progressed to the Account Executive role by demonstrating success in developing new accounts and supporting the business development process.
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It Support AnalystUniversity Of Iowa Hospitals And Clinics Sep 2003 - Mar 2004Iowa City, Iowa, UsThe University of Iowa Hospitals and Clinics is among the nation's leading teaching health care institutions, according to most major rankings. During my time at the hospital, I provided technical support solutions to the faculty, staff, and students. In addition, I refined web development and technical documentation skills. -
InternshipEpa - Office Of Air And Radiation Jan 2002 - Apr 2002I worked with leadership to make sure programs and policies were clearly developed, coded, and presented on the EPA website. Additionally, I helped connect constituents with relevant programs that were aimed at building local initiatives for reducing greenhouse gas emissions.
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Senate PageIowa Senate Jan 1999 - Apr 1999I was selected out of hundreds of applicants to deliver critical support services to the Iowa Senate. I provided documentation support, executed administrative services, and was selected out of the page pool to run the voting and communications board. In this role, I sat next to the Senate President who helped me gain valuable insights into the legislative process, including consensus building and speaking skills.
Scott Iverson Skills
User Experience
E Commerce
User Interface Design
Sales
Usability
Strategy
Saas
Salesforce.com
Crm
Management
Marketing
Product Management
Marketing Strategy
User Centered Design
Requirements Analysis
Information Architecture
New Business Development
Program Management
Business Development
User Experience Design
Contract Negotiation
Digital Marketing
Leadership
Usability Testing
Personal Development
Integrated Marketing
Human Factors
Strategic Partnerships
Web Development
Google Analytics
Software As A Service
Product Delivery
Software As A Service Sales
Marketing Analytics
Hubspot
Scott Iverson Education Details
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University Of IowaCommunication Studies
Frequently Asked Questions about Scott Iverson
What company does Scott Iverson work for?
Scott Iverson works for Cubicasa
What is Scott Iverson's role at the current company?
Scott Iverson's current role is Product Management and UX Leader Specializing in the Real Estate, MLS and Property Valuation Space.
What is Scott Iverson's email address?
Scott Iverson's email address is si****@****ven.com
What is Scott Iverson's direct phone number?
Scott Iverson's direct phone number is +164640*****
What schools did Scott Iverson attend?
Scott Iverson attended University Of Iowa.
What skills is Scott Iverson known for?
Scott Iverson has skills like User Experience, E Commerce, User Interface Design, Sales, Usability, Strategy, Saas, Salesforce.com, Crm, Management, Marketing, Product Management.
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