With over 20 years of experience in multisensory and sound branding, innovation, design, experiential, and marketing, I am passionate about bridging the physical and virtual worlds through a science-based sensory approach. As the Director of Full Fathom and the Founder of METASENSE, I lead a team of experts in developing strategies, assets, and experiences for some of the world’s biggest and most innovative brands across various industries, such as Luxury, Food & Drink, Automotive, Retail, B2B, Healthcare, and Technology.My mission is to help brands connect with their customers on a deeper and more emotional level, by creating immersive and memorable multisensory journeys that appeal to all the senses. I also collaborate with academic and scientific institutions on sensory, behavioral, and psychological research studies, to ensure that our work is informed by the latest insights and best practices in the field. Additionally, I enjoy sharing my knowledge and expertise through speaker engagements and podcasts, where I have been featured in venues such as Design Museum, School of Life, TEDx, and Marketing Meetup. I also have a wide social media network, including over 2 million views on TikTok, where I showcase the power and potential of multisensory design and branding.