Scott Johnson Email & Phone Number

Washington, Va, Us

Established and continue to lead a successful branding, strategy & creative communications firm. Helped hundreds of organizations create award-winning brands, sustainable growth strategies, innovative marketing & communications campaigns. Strengths include strategic planning, integrated campaigns & brand-level creative work. Clients include Case Foundation, Gates Foundation, Zuckerberg Foundation, the World Bank, Yale University, Howard University, Hampton Inn, White House, State Department, US Mint, USAID, Department of Justice, Federal Trade Commission, National Guard & dozens more. Specialization in global branding projects, complex, enterprise-scale interactive implementations & foreign-language/culturally sensitive communications campaigns.

Worked with print and broadcast media to increase visibility for our organization and its causes. Organized press conferences, media events and book publicity tours. Wrote and produced all types of marketing materials including catalogs, brochures, news releases, magazine ads, sales letters and direct mail packages. Produced detailed feasibility studies, implementation plans and registration materials for an association membership program. Researched and acquired targeted mailing lists for a wide variety of marketing efforts. Designed and maintained a complex system for evaluating the results of direct mail campaigns.

Directed and managed all aspects of a successful publishing, production and fulfillment operation. Developed, executed and evaluated detailed annual marketing plans for over 50 titles and a quarterly newsletter. Prepared and administered comprehensive publishing budgets and operating statements. Managed, edited and contributed to a nationally recognized legislative newsletter. Researched and wrote articles about complex legislative issues.

Proofread and corrected complex scientific manuscripts that had been translated from Russian and Japanese by non-native english speakers.

Set type, coded manuscripts and supervised data entry staff at the first firm in the world to link traditional typesetting equipment to mainframe computers.

Ba, History, Political Science, Publishing, Marketing, Communications

History

Education record

Education record