Scott J. Peterson Email and Phone Number
Scott J. Peterson personal email
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Scott J. Peterson phone numbers
I am a general management executive who creates organizational value through transformational leadership. • Bringing analytical rigor, a holistic view, and a collaborative approach, I have driven sustainable growth in $250+ million portfolios, startups and non-profits. • My classical brand management expertise provides the foundation to successfully revitalize domestic and global businesses, brands and teams. • As a fearless advocate, I am passionate about creating a preferred user experience for every stakeholder. Known for rolling-up my sleeves to willingly tackle difficult situations, I engage untapped talent, foster new approaches and effectively marshal resources to build organizational and operational excellence. • I inspire fresh thinking around strategy, culture and structure. I am recognized as an unflappable operator and innovator who achieves goals. • My colleagues trust me to manage complex problems and navigate dynamic environments. As a leader of businesses and boards, I invest in cultivating effective relationships with people across levels and functions. • I believe in the power of humor to build trust, breakdown barriers and unlock expertise. • Valuing both data and dialogue, I coach teams to embrace a disciplined, yet creative and entrepreneurial spirit. • I am a decisive leader with a passion for empowering people and teams to achieve more than they imagined. In my next role, I will leverage my experience and commitment to excellence to unleash capabilities, stoke aspirations and enhance outcomes in a for-profit or non-profit organization.
True North Strategies, Llc
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Founder And PresidentTrue North Strategies, Llc 2009 - PresentEdina, Minnesota, UsEngaged by owners and leaders to develop marketing, operations, portfolio, pricing and sales management solutions. Roster includes US and European clients in food, personal care, healthcare, technology and non-profits. Strategy and Implementation:• Engaged by multiple founders in food, technology, health & wellness, lifestyle, and SAAS models to provide business strategy and operational expertise. Performed due diligence toward multiple acquisitions. • Fractional executive for media startups: developing platform for user-created human interest content; and, patented technique to apply materials to stadium stairways creating new advertising space.Global Marketing: • Developed market entry strategies for UK-based food companies entering North American market.• Advised service-based clients on US market dynamics, retail landscape and competitive environment.Leadership and Consulting:• Coach for executives and teams on productivity, collaboration and workflow technology and best practices as an Evernote Certified Consultant and Co-Founder of The Vélo Project, LLC.• Presenter to Fortune 500 corporations and professional organizations on international business matters. -
Co-FounderThe Vélo Project, Llc 2014 - PresentProviding specialty training for leaders and teams to more effectively collaborate, steward time, and manage information through coaching, workflow strategies, and technology. Regular public speaker.Evernote Certified Consultant. -
Regional Director Of Marketing, Europe, Middle East & CanadaRevlon 2008 - 2009New York, Ny, UsLed marketing and portfolio strategy for $237MM range of 1000+ SKUs for this $1.4 billion global beauty care leader.• Directed Sales & Operations Planning (S&OP) improvements achieving 18-month planning horizon, inventory reduction and improved market level execution and customer service.• Developed high-performing, six-member regional team in less than three months, establishing foundation for successful strategy-driven restructure. -
General Manager / Commercial Director, Uk & Ireland Business UnitRevlon 2006 - 2008New York, Ny, UsPromoted to lead Revlon’s largest European business unit with $60MM in sales. Led cross-functional management team of six, including finance, sales, marketing, human resources and operations. Reported to Region SVP and second-level to Revlon CEO.• Executed successful restructure of business unit. Arrested employee attrition crisis, Implemented succession planning, improved employee retention to 88% and filled 57% of vacancies internally, among 50 person staff. • Deployed Line Management Training initiative across unit and implemented Sales & Operations Planning (S&OP) process improving management accountability at all levels and functions.• Implemented brand consolidation and channel rationalization with no impact to net sales. -
Director Of Customer Marketing, TargetRevlon 2004 - 2006New York, Ny, UsRecruited to develop and lead Revlon’s marketing strategy with #2 mass retail partner. Established Revlon as lead strategic partner to drive Target’s category reinvention objective.• Established structure balancing Target’s exclusivity requirements with financial and manufacturing disciplines being implemented at Revlon.• Awarded 2005 “Vendor of the Year” by Target. -
Senior Marketing Manager, United KingdomGeneral Mills 2001 - 2003Minneapolis, Minnesota, UsSelected as sole General Mills expatriate in recently acquired Pillsbury Division of Diageo. Accountable for integration and management of newly formed subsidiary into merged entity.• Successfully transitioned existing business to in-house sales, finance and operations teams, improving margins 13% and achieving status of “fastest growing brand” in UK portfolio.• Led post-acquisition evaluation of product group consolidation for manufacturing, marketing and sales efficiencies and consumer potential. Recommendation approved. -
Business Development Manager, UkGeneral Mills 2000 - 2001Minneapolis, Minnesota, UsAuthored and achieved Board approval for 10-year business plan to transform $6 million export operation to $200 million by establishing a local subsidiary. Served as General Manager for start-up. Realigned existing business model; redefined category focus, channel strategy and distribution network. Evaluated against aggressive volume and profit goals. Promoted to director level.• Developed entry strategy, trade and marketing plans for major introduction to largest, fastest growing segment of $3 billion UK snacks category. Surpassed market leaders in product test scores. Executed national launch five months ahead of plan, capturing 66% additional volume.• Identified uniquely capable local partners. Negotiated production, distribution and service terms. • Received UK industry awards (The Grocer, ISP/IPM) for product introduction and launch promotions. Recognized with Division “Great Award” for outstanding results and Company-wide as “Champion of the Week”. -
Area Manager, European RegionGeneral Mills 1999 - 2000Minneapolis, Minnesota, UsLed operations including manufacturing, distributor networks, sales and marketing in 13 countries across multiple categories. Developed long-term, pan-European strategy, requiring management of local agencies and navigating complex regulatory environment. Resulted in UK subsidiary initiative.• Accountable for corporate objective of mega-branding Betty Crocker equity across Europe. Launched first Betty Crocker website outside of the United States. -
Manager, Global New Market DevelopmentGeneral Mills 1998 - 1999Minneapolis, Minnesota, UsSolely responsible for developing entry and operations strategy for new African and Eastern European markets. Led multiple cross-functional and cross-divisional teams in start-up efforts.• Identified, evaluated and selected in-market partners in wide-ranging search process and rigorous assessment of business plans. Trained partners in marketing principles, business planning and establishment of management objectives, resulting in consistent launches. -
Country Manager, Puerto RicoGeneral Mills 1997 - 1998Minneapolis, Minnesota, UsGeneral Manager for corporation’s most profitable export market. Responsible for business turn-around, P&L, advertising, promotion, operations, distribution and category management.• Led launch team of new cereal line to better target Puerto Rican consumers. Product line later adopted by Domestic cereal division in support ethnic marketing programs. -
Assistant Marketing ManagerGeneral Mills 1994 - 1997Minneapolis, Minnesota, UsLeader of $30 MM - $200 MM businesses including all planning, P&L and cross-functional teams.• Frosted Cheerios: Developed Year 2 repositioning and business plans for largest-ever cereal launch. Conceived and executed innovative promotions including nationally covered Times Square “Breakfast in Your Boxers” PR event with Joe Boxer; negotiated sponsorship of the U.S. Olympic Snowboard Team. Managed $15 million TV media plan.• Customer Marketing and Sales Rotation: Pioneered inaugural cross-functional sales / marketing rotation. Spent seven months on assignment in sales region: sold-in new products; wrote proposals for funding trade promotions; managed category management efforts; and created trade and consumer programs for leading regional accounts.• Gold Medal Flour: Managed corporation’s oldest brand with sales of $190 million. Created licensing programs with equity partners to capture 90% of new category growth with program funded entirely through partnerships. Delivered share, volume and profit gains in mature category. Co-founded industry association; elected to two industry boards.• Fiber One and Nature Valley Granola: Simultaneously managed two brands in Big G Cereal Division. Negotiated first use of American Heart Association brandmark on-pack that was implemented throughout Cereal Division. Developed award-winning print advertising campaign. -
Legislative Assistant For Taxation, Trade And Business, Senator Dave DurenbergerUnited States Senate 1991 - 1992Washington, District Of Columbia, UsDeveloped tax policy and legislative proposals for member of Senate Finance Committee. Wrote position papers and editorials. Represented Senator before key business constituencies, including senior executives of Fortune 500 firms, small businesses, labor and business organizations. -
Legislative Assistant For Tax, Congressman Bill FrenzelU.S. House Of Representatives 1989 - 1990Washington, Dc, UsCoordinated tax policy initiatives for senior member of Ways & Means Committee.
Scott J. Peterson Skills
Scott J. Peterson Education Details
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Northwestern University - Kellogg School Of ManagementOrganizational Strategy -
Georgetown UniversityInternational Relations -
Edina Senior High SchoolCollege Prep
Frequently Asked Questions about Scott J. Peterson
What company does Scott J. Peterson work for?
Scott J. Peterson works for True North Strategies, Llc
What is Scott J. Peterson's role at the current company?
Scott J. Peterson's current role is General Management Executive | Business Strategist | Transformational Board Leader | Productivity Evangelist.
What is Scott J. Peterson's email address?
Scott J. Peterson's email address is sc****@****ail.com
What is Scott J. Peterson's direct phone number?
Scott J. Peterson's direct phone number is +161286*****
What schools did Scott J. Peterson attend?
Scott J. Peterson attended Northwestern University - Kellogg School Of Management, Georgetown University, Edina Senior High School.
What are some of Scott J. Peterson's interests?
Scott J. Peterson has interest in Scuba Diving, Photography, Gourmet Cooking, Trick Water Skier And Biker, Squash, Performing Arts, Wine.
What skills is Scott J. Peterson known for?
Scott J. Peterson has skills like Strategy, Marketing Strategy, Strategic Planning, Cross Functional Team Leadership, Leadership, Start Ups, Management, Entrepreneurship, P&l Management, Business Strategy, Product Development, Management Consulting.
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