Scott Rolf

Scott Rolf Email and Phone Number

Senior Product and Marketing Executive | Quota Maker | Story Teller | President Award Winner | Passionate/Motived Team Leader @ Southwest ADI
United States
About Scott Rolf

Brand Marketing executive who excels in the development of measurable brand initiatives with a proven record of driving sales and traffic. A top achiever with recognized strengths in establishing unified visions and collaborative work environments among small and large diverse groups. Motivated professional with a unique blend of marketing, merchandising, new product development, category management, advertising, social media, operations and analytical skills.Specialties: Brand Strategy and Positioning | Category Management | Sales | Market Research and Analysis | Contract Negotiation and Licensing | Marketing Integration | Promotions and Product Launches | Manufacturing | Field Marketing | Event marketing l Shopper marketing l E-commerce

Scott Rolf's Current Company Details
Southwest ADI

Southwest Adi

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Senior Product and Marketing Executive | Quota Maker | Story Teller | President Award Winner | Passionate/Motived Team Leader
United States
Website:
southwestadi.com
Employees:
51
Scott Rolf Work Experience Details
  • Southwest Adi
    Southwest Adi
    United States
  • Icahn Automotive
    Gm/Vice President Merchandising And Marketing - Autoplus/Pepboys
    Icahn Automotive May 2023 - Present
    Philadelphia, Pennsylvania, Us
  • Icahn Automotive
    Board Member - Icahn Automotive Group Team Charitable Fund
    Icahn Automotive Jan 2023 - Present
    Philadelphia, Pennsylvania, Us
  • Icahn Automotive
    Vice President Merchandising And Marketing - Autoplus
    Icahn Automotive Jul 2022 - May 2023
    Philadelphia, Pennsylvania, Us
    Reporting to the CEO, develop short and long-term category strategies that deliver the customer experience and the financial goals of the business. Own the overall P&L for all categories, including the budget and forecast, and lead the category performance process. Own the overall product assortment and sourcing and the vendor relationships and lead vendor negotiations on all components of an annual deal. Lead a team of both direct and indirect crossfunctional individuals ensuring the team functions as one unit against the goals of the business.• Category Performance Management: Own overall P&L, budget and forecast, and lead category performance process with direct reports and cross-functional team. Report to management on performance, gaps to budget / forecast and action plans to improve. • Assortment Planning: Develop and own the assortment strategies including product assortment and sourcing across both Private Label and Branded products. Own key product metrics including cost, price, margin, vendor support, returns, etc. Own SKU lifecycle management.• Replenishment and Forecasting: Oversee all forecasting/budgeting responsibilities, orders, and distribution of products, while successfully meeting owned inventory and in-stock goals • Vendor Management: Own the vendor relationships, leading vendor negotiations on all components of a Vendor Master Agreement and annual deals. Own the quarterly vendor performance process. • Marketing and Customer Experience: Develop the customer strategies for the category utilizing customer and industry insights to develop multi-channel vendor, assortment, pricing, and promotional strategies to guide business planning and execution. Provide strategic input and communicates customer strategies across all cross functional teams to ensure alignment and support.
  • Savvy Design Interiors And Renovations
    Partner
    Savvy Design Interiors And Renovations Jun 2005 - Present
    SAVVY DESIGN INTERIORS AND RENOVATIONS – ATLANTA, GA Savvy Design Interiors, SDI, is a boutique firm with a staff of talented, licensed, and dependable contractors and workrooms. With an innovative design sense, we bring together the right team to create and implement a beautiful, livable, and well-edited plan, all within the client’s budget. With over 19 years in the industry,
  • Carparts.Com
    Vice President Merchandising
    Carparts.Com Sep 2021 - Jan 2022
    Torrance, California, Us
  • Napa Auto Parts
    Vice President - Marketing And Merchandising - Napa Auto Parts
    Napa Auto Parts Dec 2013 - Aug 2021
    Atlanta, Georgia, Us
    As the Vice President of Customer Engagement, I directed the newly formed 1.3B NAPA Automotive Supply Group. Primary focused on driving NAPA’s core private label brands while increasing sales and margins. Lead the; sales team, category management, assortment planning, product development, private label, distribution, pricing, promotions, customer service, digital merchandizing, and marketing efforts. Significant accomplishments include:• Developed and implemented long-term and strategic direction for NAPA’s private label brands; delivered consistent share growth from 6% to 8% annually.• Communicated the product vision for NAPA’s private label brands, including maintaining a clear product roadmap aligned to delighting customers and driving aggressive growth.• Built a world class product management organization that thrives on customer interaction, embraces creative thinking, and role models a data-driven, test-and-learn approach to execution.• Lead the technical engagement with customers for developing incremental product improvements, new product opportunities, and understanding and communicating market trends for further opportunities.• Delivered new pricing model for brake product lines, realizing 150BPS margin increase. • Responsible for all aspects of Product, Pricing and Catalog Management for the United States and Canada.
  • Headway Facilitation Marketing
    Svp Sales And Marketing
    Headway Facilitation Marketing Aug 2012 - Dec 2013
    Alpharetta, Ga, Us
    Successfully oversaw and reorganized the sales and marketing operations for a marketing agency specializing in local and national activations.
  • Dick'S Sporting Goods
    Vice President Of Community, Sports And Event Marketing
    Dick'S Sporting Goods Sep 2010 - Jun 2012
    Coraopolis, Pa, Us
    Oversaw the sales and marketing of the largest sporting goods retailer with over 700 locations. Led and directed the development, implementation and execution of all marketing initiatives promoting the Dick’s image and aligning with the business strategy.
  • Ing
    Vice President Brand Sponsorship
    Ing Feb 2008 - Sep 2010
    Amsterdam Zuidoost, Nl
    Directed all branding initiatives of ING, a financial, retirement, investment and insurance company based in New York, New York.
  • The Home Depot
    Director - Regional Marketing And Sports Marketing
    The Home Depot Oct 1999 - Feb 2008
    Atlanta, Georgia, Us
    Directed the strategic development and execution of all The Home Depot marketing partnerships; developed long and short-term strategy, business development and market planning by working with Division Presidents, Merchandising Vice Presidents and Regional Vice Presidents.

Scott Rolf Skills

Marketing Sponsorship Marketing Strategy Direct Marketing Sports Marketing Strategy Management Advertising Leadership Business Development Integrated Marketing Market Planning Market Research Sales Marketing Communications Social Media Strategic Planning Brand Management Social Media Marketing Retail Brand Development Account Management Strategic Partnerships Merchandising Event Planning Business Strategy Event Management Relationship Marketing Online Advertising Product Launch Product Marketing Digital Media Training Team Leadership Marketing Management Digital Marketing Email Marketing B2b Brand Awareness Mobile Marketing Contract Negotiation Online Marketing Media Buying Public Relations Business To Business

Scott Rolf Education Details

  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Executive Leadership Program
  • Towson University
    Towson University
    Marketing

Frequently Asked Questions about Scott Rolf

What company does Scott Rolf work for?

Scott Rolf works for Southwest Adi

What is Scott Rolf's role at the current company?

Scott Rolf's current role is Senior Product and Marketing Executive | Quota Maker | Story Teller | President Award Winner | Passionate/Motived Team Leader.

What is Scott Rolf's email address?

Scott Rolf's email address is sr****@****aol.com

What is Scott Rolf's direct phone number?

Scott Rolf's direct phone number is +140435*****

What schools did Scott Rolf attend?

Scott Rolf attended Emory University - Goizueta Business School, Towson University.

What skills is Scott Rolf known for?

Scott Rolf has skills like Marketing, Sponsorship, Marketing Strategy, Direct Marketing, Sports Marketing, Strategy, Management, Advertising, Leadership, Business Development, Integrated Marketing, Market Planning.

Who are Scott Rolf's colleagues?

Scott Rolf's colleagues are Nikki Dooley, Derrick Redd, Gwenn Medina, Eric Gillespie, Joe Pernarelli, Lace Lindsey, Justin Robillard.

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