Scott Rolf Email & Phone Number

United States

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Philadelphia, Pennsylvania, Us

Reporting to the CEO, develop short and long-term category strategies that deliver the customer experience and the financial goals of the business. Own the overall P&L for all categories, including the budget and forecast, and lead the category performance process. Own the overall product assortment and sourcing and the vendor relationships and lead vendor negotiations on all components of an annual deal. Lead a team of both direct and indirect crossfunctional individuals ensuring the team functions as one unit against the goals of the business.• Category Performance Management: Own overall P&L, budget and forecast, and lead category performance process with direct reports and cross-functional team. Report to management on performance, gaps to budget / forecast and action plans to improve. • Assortment Planning: Develop and own the assortment strategies including product assortment and sourcing across both Private Label and Branded products. Own key product metrics including cost, price, margin, vendor support, returns, etc. Own SKU lifecycle management.• Replenishment and Forecasting: Oversee all forecasting/budgeting responsibilities, orders, and distribution of products, while successfully meeting owned inventory and in-stock goals • Vendor Management: Own the vendor relationships, leading vendor negotiations on all components of a Vendor Master Agreement and annual deals. Own the quarterly vendor performance process. • Marketing and Customer Experience: Develop the customer strategies for the category utilizing customer and industry insights to develop multi-channel vendor, assortment, pricing, and promotional strategies to guide business planning and execution. Provide strategic input and communicates customer strategies across all cross functional teams to ensure alignment and support.

SAVVY DESIGN INTERIORS AND RENOVATIONS – ATLANTA, GA Savvy Design Interiors, SDI, is a boutique firm with a staff of talented, licensed, and dependable contractors and workrooms. With an innovative design sense, we bring together the right team to create and implement a beautiful, livable, and well-edited plan, all within the client’s budget. With over 19 years in the industry,

Torrance, California, Us

Atlanta, Georgia, Us

As the Vice President of Customer Engagement, I directed the newly formed 1.3B NAPA Automotive Supply Group. Primary focused on driving NAPA’s core private label brands while increasing sales and margins. Lead the; sales team, category management, assortment planning, product development, private label, distribution, pricing, promotions, customer service, digital merchandizing, and marketing efforts. Significant accomplishments include:• Developed and implemented long-term and strategic direction for NAPA’s private label brands; delivered consistent share growth from 6% to 8% annually.• Communicated the product vision for NAPA’s private label brands, including maintaining a clear product roadmap aligned to delighting customers and driving aggressive growth.• Built a world class product management organization that thrives on customer interaction, embraces creative thinking, and role models a data-driven, test-and-learn approach to execution.• Lead the technical engagement with customers for developing incremental product improvements, new product opportunities, and understanding and communicating market trends for further opportunities.• Delivered new pricing model for brake product lines, realizing 150BPS margin increase. • Responsible for all aspects of Product, Pricing and Catalog Management for the United States and Canada.

Alpharetta, Ga, Us

Successfully oversaw and reorganized the sales and marketing operations for a marketing agency specializing in local and national activations.

Coraopolis, Pa, Us

Oversaw the sales and marketing of the largest sporting goods retailer with over 700 locations. Led and directed the development, implementation and execution of all marketing initiatives promoting the Dick’s image and aligning with the business strategy.

Amsterdam Zuidoost, Nl

Directed all branding initiatives of ING, a financial, retirement, investment and insurance company based in New York, New York.

Atlanta, Georgia, Us

Directed the strategic development and execution of all The Home Depot marketing partnerships; developed long and short-term strategy, business development and market planning by working with Division Presidents, Merchandising Vice Presidents and Regional Vice Presidents.

Executive Leadership Program

B.S., Marketing