Scott Sterling Email & Phone Number

Philadelphia, Pa, Us

I am a Fractional CMO and consultant seeking contract engagements while pursuing full-time opportunitiesA dynamic marketing consultant, digital strategist, brand storyteller, problem solver and culture consultant with significant experience. I am focused on bringing your company success and revenue growth driven to the bottom line. Focus areas include: FinTech, regulated industries, professional services and non profit organizations. I plan strategically and deliver tactically. Services include: digital and traditional marketing strategy and plans advertising, marketing, branding, communications as well and budgeting and branding. Non profit consulting included grant writing, donor stewardship, budgeting and strategic planning.Accomplishments include:Successful website design and launchPress and media events resulting in positive unpaid media exposureSocial media programs established and implementedCrisis communicationsEvent management including open houses, new location dedications, seminars, galas and golf outings

Harrisburg, Pennsylvania, Us

Senior level leader responsible for developing and leading high performing marketing and financial education teams. Member of Senior Leadership Team (SLT). Provides strategic leadership to ensure continued growth of the Credit Union. Ensuring the credit union is positioned to exceed the needs of our members. Lead of enterprise growth and strategy committee, member of ALM, rate, and strategic planning committees. Instituted and lead BelcoCares, our internal community partnership outreach program. Serve as liaison to the Board and Supervisory Committees’ annual meeting and nominating committees. Responsible to developing and leading MarCom function enterprise wide. Developed programs, products and and process to ensure core deposit and loan growth.Accomplishments include:Introduced process development to ensure efficiency and growth. Supported PMA processCreated 100+ integrated marketing campaigns resulting in exceeded targets by 10% in core deposit and loan growthDeveloped new products and services, account and loan types to drive member acquisition and retention resulting in exceeding established member growth goalsLed transformation of team to digital first implementation: employing technology to support mesurable resultsPublic relations programs established resulting 20+ unpaid media placements annually and over 15 awardsOversaw implementation of new technology such as ITMs, mobile banking, P2P, mobile wallet and paymentsManaged 75+ community events and 100+ financial education programs annually

New York, Ny, Us

Dedicated marketing lead for Small Balance Loan Program - $750,000 - $7.5M commercial multi-family loans, 5-50 units. Responsible for internal and external marketing and developing the go to market strategy. Responsibilities also include growth, technology development, market and product predictions and metrics, research and segmentation as well as event planning and advertising.Accomplishments include:Developing go to market strategies for new product type introductionLed internal team to partner in web development of primary delivery channelSet initial targets, personas, and locations for service launch

Charlotte, Nc, Us

Member of Onsite Team within Internal AD Agency, Responsible for digital asset management for consumer facing Bank of America and Merrill Edge websites. Manage relationship between internal clients and creative teams within a high volume and process driven internal marketing agency. Responsible for workflow and project management of digital assets. Drive creative strategy, content execution and budgets supporting planned business goals adhering to tight deliverable timelines. Provide creative review of all associated project assets.

Led daily operation for startup organization. Established direction and clear path for success for the organization. There were 3 major areas of focus: Organizational and Board development, Awareness, and Development/ Advancement/Fundraising It was during my leadership mission and vision statements were established as well as a long term goal of the organization was established. Board responsibilities and recruitment methods were established. A plan for community and partnership awareness was developed and executed. Development and Advancement plans were executed to secure grants and establish giving opportunities including sucessful fundraising events. Accountability of volunteers was an additional responsibility undertaken.

As Vice President of Marketing and Retail Delivery I was responsible for the growth of the 750 million dollar in asset financial institution. Responsibilities included managing a 2 million dollar marketing budget and a 7 million dollar Retail Banking budget. All Marketing was tied to the bank strategic plan. I maintained company websites ensuring proper SEO and content and employed social media as well as a wide variety of traditional media programs. MCIF and CRM software programs were implemented to ensure marketing was targeted and effective. My responsibilities also included internal and external communications for the bank and its holding company. I was also responsible for community relations and event planning. I chaired the product and services committee, playing a key role in development of products and services across all lines of business. I also participated in the ALCO committee as well as several other ad hoc senior management committees and groups.

Narberth, Pa, Us

My responsibilities at Royal Bank were to develop the marketing position from the ground up. Marketing budgets and plans were executed to ensure growth in line with the bank strategic plan. This included support for all the functional areas with a large focus on commercial lending. Successful growth and retention strategies were employed. The bank grew in both asset size and branch size both organically and through acquisition during my tenure.

As Senior Traffic Editor my responsibilities included gathering of traffic related information for broadcast. This included directing a fleet of on road vehicles and reporters as well as multiple aircraft both monitoring traffic conditions for an area from Wilmington Delaware to the South, Trenton New Jersey to the North, Atlantic County New Jersey to the East and Reading PA to the West. Millions of commuters relied on information I wrote and our on air anchors read.