-Executing and leading Sazerac’s global digital experience strategy and web development roadmap across the US, EMEA, LATAM, and APAC regions, ensuring scalability and alignment with the company’s global expansion goals.-Scaling the US MarTech stack for global application by developing comprehensive training programs, project management plans, and product roadmaps, while leveraging AI insights to optimize resource allocation and team structures.-Driving web development initiatives to expand Sazerac’s digital platforms, enhancing user experiences with a focus on accessibility and scalability.-Managing 70% of Sazerac Global's MarTech stack budget and 41 vendor partnerships, achieving over $1 million in cost savings by reducing waste and maximizing ROI for Sazerac global digital initiatives.

-Hired into a pivotal role in a privately owned spirits company, establishing best practices, creating engineering and product roadmaps to scale Sazerac's online properties globally across a diverse portfolio of 550+ brands.-Serving as the Sazerac company's principal expert on Digital UX/UI, Content Supply Chain Tools, Adobe Experience Platform, Adobe Commerce / Shopify Plus, and AI.-Pioneering scalable engineering practices to deliver best-in-class user experiences with a focus on accessibility, SEO, and emotional design, driving a consistent 75% year-over-year e-commerce growth achieving the #1 e-commerce spirits company platform in the world. -Collaborating and coordinating with external digital vendors, internal brand stakeholders, and the executive team to align projects and priorities with Sazerac's overall business objectives and KPIs.-Spearheading the analysis of user experience insights and refining e-commerce purchase journeys using a comprehensive suite of tools such as Adobe Analytics, Adobe Target, Google Analytics, HotJar, LuckyOrange, Digioh, and FullStory, culminating in the creation of the industry's largest spirits e-commerce stores.-Innovating external marketing content development through Generative AI tools, enhancing the digital content supply chain.-Formulating an AI playbook to position Sazerac competitively in the market while remaining compliant and securing private company data in a highly regulated industry.

Analyzed base metrics of internal/external customer interactions in preparation of brand and process improvements and optimization of five departments with thirty-five employees.-Determined goal KPIs of a website redesign to meet/exceed estimated 17% conversion growth YOY. Organized project structure, tasks, and timeline with Agile Development using Jira.-Executed successful implementation of a website redesign with a 17.83% increase YOY in conversion rate and 44.95% increase YOY in conversions; exceeding the 17% KPI conversion growth goal.-Developed and implemented a Search Engine Optimization plan; improved organic traffic by 25.54% YOY, conversion rate by 23.13% YOY, and conversions by 67.54% YOY.-Established and refined new/existing revenue streams which include loan application abandonment, customer re-engagement, revamping 3rd party vendor programs, and market research of new audiences.-Optimization of Facebook, Google, and Bing ad campaigns ($60k+/Month Spend) using AB/Multivariate testing leading to increased CPC conversion rates by 35% YOY.

Developed wide-reaching products which are used by 395 million+ unique users a year for the 7th largest digital media brand in the world.Coordinated with CBS major stakeholders as the lead engineer on building project plans and road maps of projects in excess of $40 million+ yearly revenue. Partnered with Google and Apple; lead projects on industry-changing technology utilized across 1000+s of major platforms today.Led and executed product development from conception to completion for over 6000 hours of Agile-based projects.Reviewed code and trained 25+ developers to follow development standards and best practices.

* Lead a team of 6 to develop a business / marketing plan, product / design requirements, and development schedules to produce the mobile app “Crowded”. * Organized and constructed a business proposal in which the company was awarded $35,000 in funding. * Analyzed metrics and engineered solutions to increase user engagement and retention. * Launched “Crowded” for all 30 Major League Baseball teams.

* Owned and operated a Graphic Design, Website Design / Development, and Photography business.

• Developing 14 websites and mobile applications for various clients from local businesses to departments / colleges at the University of Kentucky bringing in $60,000+ in revenue.• Restructuring, standardizing and making more efficient the entire website design anddevelopment proposal process, which saved 40% in internal costs.• Introducing new tools to improve the way content management system based sites aredeveloped.• Training multiple developers on the new content management tools introduced.

* Managed the Awesome Inc web team that maintains the websites of the 12 brands of Awesome Inc.

* Developed a website for a philanthropic organization that raised over $5.1 million dollars for the curing of childhood cancer.

* Worked closely with the Computer Science Department Chair, faculty, staff, and students to develop creative and engaging content for the new Computer Science website.

The Director of Information Technology compiles graphics from the graphic design team and written content from the Director of Public Relations and the Vice President of Promotions to create fully functioning web pages featuring UK Student Activities Board’s events and news.Managed the technology and website for an organization with a $900,000+ per year budget.

Developed and maintained the state website for the Kentucky Association of Residence Halls.

Developed the Regional Conference website and online registration.