Responsible for sales and business development within specialty vehicle segment (eBike, Power Sports, start-up EV, etc).

Lead key OEM account technical development, and support. Responsible for eBike Connectivity within NA.Represent rider experience and safety requirements for V2X (Vehicle to Everything) safety standards development.Drive continuous improvement across all aspects of eBike NA business.

Lead product management activities.Responsible for business development with 3rd party App partners.Translate design requirements into technical requirements for engineering prototype development and validation.

Lead global electronic products business and development for aftermarket, integration and rider safety including replaceable and rechargeable Li-Ion/Polymer lights, analog, digital and GPS computers, ANT+ and Bluetooth Smart sensors and control, and IoT solutions with digital app, and web integrations.Create strategic vision and product road maps by leading and inspiring new product research, and market development opportunities with design, engineering, marketing, forecasting, supply chain, sales and executive team.Turn vision into reality by leading P&L, market share, and new/emerging technology discussions at quarterly executive reviews and category updates.Tirelessly look and listen for user experience, profitability, quality, and time to market improvement opportunities through financial, business intelligence, supply chain, quality data, and direct consumer feedback.Partner to create B2V (Bicycle to Vehicle) communication and grew from 2 to 20+ including Ford, GM and Subaru.Commission Clemson University’s Visual Perception and Performance lab to create studies informing product specification, and messaging grounded by science.Introduce derivative product strategy reducing complexity and cost, while improving time to market.2016 Presidents Award.

Created, marketed, and implemented Pros In Motion endurance sports professional network to service guests active needs globally, through partnerships, direct sales, social media, and digital marketing efforts.Developed active sports service model by recognizing and leveraging the skills and athleticism of ski professionals to cater to hotel guests, residents, and independent bicycle dealers customer’s cycling needs.Hired, fed and led a team of 8 pros to service guest needs by paying attention to detail and putting our guests first.Product marketing consultant understanding client needs with goal of recommending and specifying optimal organization and strategy to maximize efficiency, revenue, and profitability.Developed marketing strategy and business case for Advanced Micro Devices sports marketing efforts.

Responsible for strategic initiatives, program development, platform definition and road maps for the global workstation business unit as well as presenting emerging technologies to the business review board, through direct interaction with benchmarking team, major accounts, OEMs, and individual software vendors.Represented the marketing interests for ratification of Wi-Fi standard in IEEE standards body.

Prepared business plan containing target specs, process requirements, data sheet, product briefs, cost, pricing, forecast, sales training presentations, errata, pcn/ecn, pr, brochures, trade show demos and development tools by collaborating with design, product, and applications engineering as well as marketing.Developed and implemented hiring plan to grow 4x with an entire team of product managers, product marketing and marketing communications to complete advertising, public relations, website and trade show coordination.Responsible for hiring, and leading multiple direct reports.

Responsible for strategic and tactical marketing of analog to digital conversion products.Presented and developed demonstrations, training and presentation materials, for global sales conferences consisting of 300 representatives, distributors and direct sales people.Provided global support to applications engineering and sales with industrial automation and controls, medical, and general-purpose data acquisition customers.

Provided customer support, authored application notes, trained sales and made sales calls globally.Taught data acquisition, and instrument control hardware and software customer training classes.Set up applications engineering and sales office, and supported customers in Stockholm, Sweden.