Developed and executed strategic launch plan for a new family business. Built operations, sales, and marketing plans from ground up. 140% CAGR in first four years of operations to create a profitable business. As the business owner, I fully own the P/L for the entire operation.More importantly, helped vacation homeowners grow both revenue and reputation for their vacation rental homes in Newport Beach. Some key statistics/development milestones:- 16% annual revenue increase for a property moving to the iTrip Newport Beach platform (27% is highest, 10% is lowest)- 4.95 / 5 star rating by guests (2 properties have nothing but 5-star reviews)- Up to 20% of 2019 bookings are returning guests from 2017 and 2018- Implemented revenue management process to maximize RevPar (Revenue per available room) and % occupancy to maximize revenueiTrip Newport Beach is a leader in helping property owners that rent their property in the short term vacation rental market. We do this by providing best in class tools to increase revenue through marketing the home in larger distribution channels, using customized content, a best in-class software platform with process that allow the property to be seen by a world wide audience. iTrip Vacations Newport Beach delivers a full-service vacation property management program to owners and guests in Newport Beach. We serve the areas of Newport Beach, Corona del Mar, Newport Shores, Balboa Island, Balboa Peninsula, and Newport Coast. Vacation rental owners who list with iTrip see a net rental income increase of at least 25 percent. We work hard so our client owners can enjoy more free time, less stress, and maximize their investment.Our owners benefit from:- Listing your property on up 85 rental sites- Worldwide marketing exposure- Integrated marketing platforms that keeps your property "top of mind" with potential renters- Professional photography and videos of your property- 24/7 access to earnings and property reports

As an elected board member, I have a responsibility to my neighbors to ensure that our Homeowner's Association (HOA) is being properly managed.

Led the development of a retail sales team to deliver superior marketplace (food, drug, mass) execution, build direct customer relationships, grow share and profit for King's Hawaiian and customers, to share the Aloha Spirit with consumers.Developed and built a new retail sales team to support retail on a regional basis and to sell to key customer's operations teams to drive execution, in-stock, and promotional compliance. Team consisted of six retail operations managers and three retail sales representatives. Delivering all-time high of brand %ACV and over 70% of current points-of-distribution growing ACV.Focused on redefining our relationship with our broker partners to drive improved retail execution, creating a field sales team designed to call on the operations function of key customers, developing in-store rack executions to create uniquely identifiable locations for King's Hawaiian.Customers: Safeway, Albertsons, Walmart, Target, Unified, Stater Brother's, HEB, Publix, KrogerInteracted with: Sales Director, Vice President, NAM, BDM, Account Manager, Broker, Acosta, District Manager, Regional Vice President, Regional Director

Transitioned key channel from traditional marketing strategies to Omni-Channel / E-Commerce marketing strategies. Channel represented $150 million in sales with a trade budget of over $1.5 million.Led a team of four account marketing managers to drive customer and trade marketing initiatives within the channel. I partnered with National Account and Sales teams to implement sales strategies and programs. Drove the planning/implementation of annual marketing process that consists of establishing sales strategies, sales objectives, trade spending allocation, and account marketing budgets. Focused on E-Commerce / Omni-Channel initiatives with customers and developing relationships third party software vendors to maximize SEO, search rankings, E-Commerce tools (banners, site tools, and other consumer engagement tools), and consumer experience. Implemented revised sales print strategy to maximize benefit message to end users resulting 40% cost savings to fund E-Commerce initiatives. Partnered with distributor to enhance E-Commerce content to drive business at Amazon.com and Costco.comInteracted with multi-functional teams (sales, trade marketing, customer service, logistics, and finance) to deliver customer differentiated solutions including, display, catalog placements, new products, marketing programs, and sales incentives.Promoted two employees into manager roles; expanded another employee's role to support E-CommerceInteracted with: Vice President Sales, Sales Director, NAM, BDM, Category Manager, Sales Representative, Regional Account Manager, Shopper Marketing, Trade Marketing

Led the development of Callaway Golf's capabilities in the following areas: Category Management, Market Reserach, Market Analytics, and Consumer Insights. I reported into the CMO / Sr. VP of Marketing.Designed and implementated a traditional CPG-style Category Management program at Callaway Golf by integrating key customer data, syndicated market data, and consumer insights. Worked with key vendors to supply images, fixture graphics, and software to deliver program requirements. Partnered with key customers including Walmart, Target, and Golfsmith. Over a two year period, this initiative had an ROI of over 250%.Supplied multi-functional groups, ranging from the C-level suite to operations, with analysis of syndicated and proprietary market data to ensure understanding of the current market place. Worked closely with Target Partners Data and Walmart Retail Link.Led in-house consumer market research department. Conducted quantitative and qualitative consumer maket research to drive strategic input in the brand planning process. Supported product development with insights driven market research. Conducted advertising research to ensure messaging was on point with the consumer. Managed eCommerce site feedback to allow team to improve retention, site design, and drive sales. Over a two year period, I was able to reduce cost by 15%, while delivering 25% more focused studies.Monitored and analyzed the effectiveness of marketing and maximizes life cycle opportunities. Provide leadership in the planning, designing, due diligence, and implementing strategic business objectives.Promoted employee from manager to senior category manager.Categories: golf, hardgoods, soft goods, apparel, lifestyle brandsInteracted with: CEO, CMO, Vice President Sales, Sales Director, Retail Operations, NAM, Key Account Manager, Category Manager

Led Cadbury Adams' business for Safeway corporate by driving net sales and profitability through creating/implementing effective sales plans with Safeway. Managed retail operations and broker relationships.Created and gained alignment with Safeway on new promotional plan and price increase delivering a potential 5% increase in profit.Increased total distribution by 9% in candy/confections category, successfully sold in all new items in the cough/cold category and increased distribution by 6%.Developed weekly scorecard for Safeway buying team with IRI to compare key market metrics by brand and competitor.Categories: food and beverage, health care, confections, and candy.Key words: Safeway, National Account Manager (NAM), Albertsons

Drove net sales and profitability in non-traditional channels (convenience, food service, mass, and dollar) for the grocery division through strategic planning. Worked with Account Sales Directors to manage marketing plans and sales objectives.Led planning/implementation of annual planning process that consisted of establishing sales targets, trade spending goals, and account marketing budgets, resulting in an increase customer profitability from 28% to 32%.Led multi-functional teams to deliver customer differentiated solutions including display options, new products, marketing programs, trade spending, and annual customer reviews.Developed and led monthly/quarterly forecasting process with an average of 95% accuracy.Categories: food and beverage, food service, food commodities

Over the course of eleven (11) years, I had a number of positions ranging including senior account executive, national account operations manager, regional merchandising manager, and sales representative and Procter & Gamble (P&G)As a Senior Account Executive on the Kroger West business, I led development of Health Care business and Snacks/Beverage/Pet Food for the southern California Kroger divisions. I leveraged multifunctional teams to deliver a 9% in Food/Beverage/Pet business via category management, efficient assortment programs, and retailer specific marketing programs. Key initiatives included: conducting an analysis of the coffee category resulting the acceptance of four incremental large size items, increasing distribution in the dentifrice category by 33%, and implementing new shelving tactics to drive consumer engagement.Created effective relationship with senior management to develop marketing solutions and implementing group marketing events, including targeted Hispanic events.Partnering with the customer to deliver a pet food launch resulting in #1 food channel share and dollar sales in first year. Chartered and staffed a new role to lead retail operations for cosmetics division at Albertsons. Partnered with sales to successfully launch the Oil of Olay Cosmetics brand and delivered best in class results resulting in the #1 share in the food channel Received Silver Club award for Building Organization Capacity during the 1997/1998 fiscal year for acting as key training contact for new sales technologies.Categories: cosmetics, health care, beauty care, pet care, pet food, snacks, food, beverage