Crafting compelling B2B email copy that increases open rates and engagement, and effectively supports brand messaging while driving customer action.

Hosting & producing the "Debts No Honest Man Can Pay" podcast.

Produced engaging and informative SEO blog content that aligns with brand voice and enhances online presence to drive audience engagement.

Collaborated on identity and authentication experiences that ensure legal compliance, boost client trust, enhance security, streamline processes and simplify privacy requests. Worked on a new credit onboarding experience that increased enrollment in credit monitoring program by 40%.Helped create a two-factor authentication experience, resulting in over 2.5 million accounts enrolled while maintaining a 94% login success rate. Collaborated on a bank account linking experience that increased success rates by 14%, leading to a 36% reduction in customer support tickets. Overhauled the privacy policy and California Do Not Sell My Personal Information pages to comply with the California Privacy Rights Act. Helped to create a program that educates clients with lower credit scores on how to rebuild credit, become eligible for approval, and navigate the overall home-buying process. Updated data-sharing and consent policies across the platform, reinforcing transparency and client confidence in privacy practices.

Wrote compelling and informative content for the Strategic Wealth Services microsite, aligning with organizational goals and enhancing user engagement. Edited blog posts to ensure clarity, coherence, brand voice alignment and overall content quality.Assisted in the curation of Resource Center content, contributing to a comprehensive repository of informative materials for advisors. Assisted with information architecture as needed.

Wrote promotional content for the homepage, channel pages and targeted email campaigns, enhancing user engagement and driving conversions. Developed UX content, interactive content and app push notifications to improve user experience and facilitate clear communication. Collaborated with merchants, directors, designers, producers and content strategists to create clear, concise marketing message solutions that align with brand objectives. Attended weekly review meetings to present a unified vision and progress updates to leadership, ensuring alignment with overall goals. Trained new copywriters on internal processes and tools to ensure consistency amongst the copy team.Wrote compelling product descriptions that effectively detailed features and benefits, contributing to increased sales and customer satisfaction.

Developed promotional copy for site homepage & channel pages including home, bed & bath, shoes, jewelry, handbags & beauty. Collaborated with merchants, directors, designers, producers & content strategists to create clear compelling campaigns. Generated copy for UX projects, targeted e-mail, interactive content & push notifications. Participated in weekly review meetings to present a unified vision as guided by leadership. Trained incoming copywriters under leadership's direction while maintaining brand standards.Wrote compelling product descriptions that effectively detailed features and benefits, contributing to increased sales and customer satisfaction.

Hosted the "Debts No Honest Man Can Pay" radio program.

Hosted the "Debts No Honest Man Can Pay" radio program.

Wrote engaging marketing messages for weekly, holiday and event-based campaigns, ensuring alignment with brand voice and engagement goals. Conducted daily quality assurance checks on the homepage and various website pages to ensure accuracy and a good user experience. Assisted in the migration of content to a new and upgraded site, ensuring a smooth transition and maintenance of brand identity. Collaborated with designers, merchandise managers and marketing staff to formulate a concise communication plan that effectively conveyed key messages across the platforms.

Wrote compelling product descriptions that effectively detailed features and benefits, contributing to increased sales and customer satisfaction.

Wrote copy for various small projects.

Wrote brochures, websites, postcards and press releases for small businesses. Conducted conference calls with clients to determine the direction and parameters of their projects.

Scanned medical records for doctor's offices in the metropolitan Detroit and Toledo area for a California-based company that offers an innovative, time-saving service to medical facilities throughout the U.S.

Wrote cover stories & feature articles for this magazine that covered advertising & marketing in Detroit, Chicago & Minneapolis.

Wrote web copy, display ads, brochures & speeches.

Planned & coordinated promotional events & giveaways. Wrote & produced promotional spots. Hosted the "Debts No Honest Man Can Pay" radio program.

Wrote scripts for the nationally syndicated weekly Acoustic Cafe radio program.Provided production assistance for the nationally syndicated weekly No Depression radio program.

Wrote brochures, sell sheets & web copy for this Detroit-based manufacturer of high-quality snacks.

Proofread Ford, White Castle & Domino's advertising & marketing materials for J. Walter Thompson. Proofread Chevrolet marketing materials for Jackson-Dawson.

Wrote taglines for Meijer. Proofread ads & manuals for Whirlpool, Chrysler, Jeep & Dodge.

Wrote articles for automotive publications, including Diesel Today & Wheel Time.

Wrote proposals, speeches & press releases for clients including the Association of Metal Fabricators & Sheet Metal Workers Local #80.

Wrote & edited print ad copy for Kmart, DECA & the Boy Scouts of America.Wrote weekly print circulars for Kmart.

Wrote & edited ad copy for the entire chain of Crowley's & Steinbach department stores. Served as liaison between buyers & vendors, to gain prior approval of ad copy.

Wrote features on local, national & international Jewish musicians & entertainers, as well as CD reviews.

Engineered live local & locally-originated syndicated radio programs.

Hosted & produced a locally originated weekly music/arts/culture radio program. Engineered & produced several live & recorded radio programs. Maintained good working relationships with program hosts. Trained new engineers. Provided voiceover & scripts for various projects.